Within the last decade the World Wide Web has been overwhelmed with copycat websites, sites filled with keyword-stuffed, scraped, spun and badly written articles. It's also been inundated with weak or inaccurate content. The general purpose of much of the content was SEO to gain revenue via Google's AdSense program or via various affiliate programs. The lines between good quality and poor quality became blurred. As a result, so did market trust. Google, still the most powerful search engine on the web, decided to make some adjustments. One of the key components Google's algorithm engineers looked at when creating the 2011 Panda algorithm was content quality.
The primary intention of Panda was to place pages with weak or thin content behind those with good quality content. The purpose was to reward websites that had authority and responded to the reader rather than AdSense dollars. The average length of articles has always been based on what search engines and web...
"There was more data transmitted over the Internet in 2010 than the entire history of the Internet through 2009," reports Mashable, as revealed by Kirk Skaugen, Vice President of Intel's Architecture Group, at the Web 2.0 Summit 2011 in San Francisco.
How can today's business owner break through the daunting electronic clutter - and create an email marketing plan that converts database subscribers into customers?
MIND YOUR DATABASE
Before you email, make sure your database is robust. Clean up the email addresses you have: correct errors, delete duplicates and eliminate undeliverables. When adding new addresses to your database, ask for permission first so your recipient is more likely to open your email, rather than consider it spam.
SEGMENT YOUR SUBSCRIBERS
Spend time segmenting your database names into categories that make sense for your business. Then tailor your email communications and offers to each group to...
Google Panda is the newest of Google's search algorithms, and it's making waves in the SEO world. It was developed to rank sites with a great user experience above those with a poor user experience. The update was designed to root out content farms and untrustworthy websites, although many legitimate sites also struggled to maintain their rankings.
What is Panda?
Instead of using a mathematical calculation based on links and keywords, Panda developers asked hundreds of people to look at real websites, and rank them based on certain metrics, like whether they trusted the information from the site, whether they would use their credit card on the site and whether they'd use medical information from a site. Developers used the responses to these questions to determine what the trusted websites had in common and what the untrustworthy sites were missing.
Google can also track user behavior through Chrome and through its add-on bar...
Your website, whether you are selling a product, promoting a message, or attempting to draw traffic to generate AdSense revenue, will only be successful if people can find it. Unless you intend to distribute your URL to a select group of people, the best way to help people find your site is through search engine optimization (SEO).
Optimizing your website for search engines such as Google greatly impacts if and where your site appears in search results. While SEO includes many factors, here are six of the top considerations that remain consistent with each update of Google's search algorithym:
1. Is your site designed with the user in mind?
In the early days of SEO, web designs optimized to appeal to search engines would leave the site confusing for users. Web designers would frequently employ "black hat" tactics such as keyword stuffing, invisible text, and inappropriate redirects. As search engines like Google caught on, though,...
Starting a blog is a great way to share your thoughts with the world, but that blog can also be a good way to earn some extra money. Many successful blog owners are pulling in thousands of dollars a month from ad sales, affiliate marketing programs and other sources. While you may not duplicate this kind of success right away, there are some things you can do to improve the traffic to your blog and get your words noticed.
If you are just starting out with blogging, it may take some time for these strategies to work. Blog traffic tends to build up over time, as more and more visitors take note of your blog and tell their friends all about it. By combining strategies that boost your search engine rankings with those that please your visitors, you can build on your past successes and grow your blog traffic month after month.
Update Your Blog Regularly
The worst thing you can do on your blog is nothing. If you fail to update your blog on a regular basis, you...
If you've been blogging for more than five minutes, you've heard that SEO (search engine optimization) should be your most important goal—and some would say, your only goal. To increase your blog's organic search engine rank position and gain more clicks, follow these four simple strategies.
Use Relevant and Related Titles for Each Blog Post
The title is the first bit of information presented in search engine results. Searchers scan quickly, looking for the exact answer to their problem or question. Your titles should contain relevant keywords, and should also capture attention and show a little personality. Present a fresh twist or an interesting angle right up front.
To use titles in your SEO strategy, create a series of five or more posts that examine one aspect of your niche in depth and use the same keywords to relate them to each other. Spread the publishing of these posts out over time. Search engines give more weight to blogs...
Whether you're blogging for the love of it or trying to make money online, you should spend at least two hours a week marketing your blog across the Web. Guest blogging and commenting on other people's blog posts are your primary marketing tools, and you can add answering questions and posting to article directories if you have time.
Get Into Guest Blogging
Why is writing for other blogs a great way to promote your own? You get social proof, because other experts value your opinion. You get a link back to your blog, and this scores big points in search engines. You get new readers, attracting dozens if not hundreds of organic clicks. You get status in the blogging community, and this is priceless.
Search for blogs that take guest posts by looking within your niche and clicking on the blogger's Contact Us or About page. If they take guest posts, they'll give you the rules. Submit your best, freshly-written posts and include your...
Google+ is the newest social network. Search giant Google developed it, and, as of November, 2011, it had about 31 million users. Until recently, Google+ only offered personal pages, but in November they started offering pages to businesses as well. These pages are available by invitation only for the moment, but the sooner your business can get one, the better.
Does My Business Need a Page?
Well, marketing professionals say yes. Even if you're already struggling to find the time to manage your Facebook and Twitter pages, you should add a Google+ page as soon as you get an invitation. Post the same information and statuses on your Google+ page as you're posting on your Facebook and Twitter accounts and you won't add much extra work, beyond setting up the page.
Unlike Facebook, Google+ business pages have no ads. Since your customers won't be exposed to marketing messages from your competitors, a Google+ page may be a better target...
Businesses today cannot afford to ignore the increasing popularity of local search. According to research by Nielsen, the use of local search has increased by over 88% in the past two years, and continued growth is expected. Discover how to get started with local search marketing for your business.
The rise in mobile phone use is helping spur the growth of local search. When a user searches online for goods or services, local businesses and their information are displayed. Search engines now include additional information, such as maps and operating hours.
Local search results are also displayed on business directories. Yelp and Citysearch, for example, are two popular directories that present local results. In addition to providing business information, these sites also display customer reviews.
Most local search marketing relies on securing organic listings in Google, Yahoo!, and Bing. However, paid business directory inclusion is also becoming...