Google+ is the newest social network. Search giant Google developed it, and, as of November, 2011, it had about 31 million users. Until recently, Google+ only offered personal pages, but in November they started offering pages to businesses as well. These pages are available by invitation only for the moment, but the sooner your business can get one, the better.
Does My Business Need a Page?
Well, marketing professionals say yes. Even if you're already struggling to find the time to manage your Facebook and Twitter pages, you should add a Google+ page as soon as you get an invitation. Post the same information and statuses on your Google+ page as you're posting on your Facebook and Twitter accounts and you won't add much extra work, beyond setting up the page.
Unlike Facebook, Google+ business pages have no ads. Since your customers won't be exposed to marketing messages from your competitors, a Google+ page may be a better target...
Businesses today cannot afford to ignore the increasing popularity of local search. According to research by Nielsen, the use of local search has increased by over 88% in the past two years, and continued growth is expected. Discover how to get started with local search marketing for your business.
The rise in mobile phone use is helping spur the growth of local search. When a user searches online for goods or services, local businesses and their information are displayed. Search engines now include additional information, such as maps and operating hours.
Local search results are also displayed on business directories. Yelp and Citysearch, for example, are two popular directories that present local results. In addition to providing business information, these sites also display customer reviews.
Most local search marketing relies on securing organic listings in Google, Yahoo!, and Bing. However, paid business directory inclusion is also becoming...
A business blog is an essential tool that brings potential new customers in from search engines and social media services and generates priceless word-of-mouth promotion. However, a blog can quickly grow stale if left unattended. Update and maintain your blog each day to keep its content fresh, increase its standing with search engines and encourage visitor engagement.
Remove or update old blog posts referring to products or services that no longer exist. Old posts may continue to bring traffic to your business's website; these potential customers may become unhappy if they are enticed by a product only to find they can no longer purchase it. If you remove a post, redirect its URL to that of another post containing updated information.
Moderate comments left on your blog, deleting spam and approving comments that offer valuable contributions. Reply to comments when appropriate to show your visitors that you are...
Intense battles as being waged daily in the coliseum of Google search results. Web designers are constantly tweaking their websites in the hope of achieving ranking success. If you are a site owner or designer attempting to gain ground and perhaps surpass your competition, here are six rules to climb to a better ranking.
1. Design your site with the user in mind.
Every updated search algorithm from Google makes it more and more important for your site to offer easily-accessible content of value to the user. Can your users find what they are seeking? Is there enough quality content available to cause them to spend time on your site? Do your site's pages load quickly? Is visiting your website a positive experience for users, or will they quickly become frustrated and click the "back" button? Make your site as simple, user-friendly, and useful as you can in order to keep visitors and improve your placement in the search...
Don't stand in a long line to get a great deal. Like every year, during Black Friday week, you can enjoy SUPER discounts for your website traffic needs. Buy global web traffic with a 50% off, starting at $7.50 for 10,000 visitors. Or, target your campaign by Country and Category and get IP Unique Targeted Traffic, configure your campaign and enjoy a 35% off.
Ever since Google rocked the world wide web with its Panda updates, bloggers have been a little afraid of using strategies that once worked to increase organic search engine traffic. Google has made it clear that a comprehensive internal linking strategy works to gain SERP ranking.
Why Should Bloggers Fuss With Internal Links?
The most important reason to generate internal links between pages and posts is to capture visitors in a natural way. First-time clicks are incredibly hard to win, and your bounce rate will go down if readers can explore a topic deeply on just one site. Multiple page views also expose visitors to your message many times in subtle ways, so internal links are absolutely necessary for bloggers who are trying to make money online.
Almost as important, a good internal linking strategy helps search engines recognize that you're not just some random blogger posting random information. Bots follow internal links to see how...
People often ask the merits of purchasing web traffic. They may ask what the benefits are, or if the rate of interest is worth it so that they will be able to make more money than they are spending. While this always varies from person to person when it comes to the specific money increments and trade-offs, there are some main factors that you should take into account when determining how much traffic to purchase for your website.
The main reason behind purchasing web traffic is clearly to boost page views, though this process is much more complicated than that by itself. In the end we are really trying to increase revenue through a specific path that will usually lead into a linear profit or loss. To put it more clearly, think of a website as a business, they have a clear goal in mind: to make money, but they might also have a side-goal or a niche idea they are trying to represent and promote while they make money. There are a few different ways that a...
Search engine algorithms are constantly evolving and today, even tweets are indexed and displayed in search engine results. This makes Twitter a great place to spread your marketing message and help improve your websites search engine ranking. Unfortunately, getting on to Google's front page is not as simple as putting a link in a Tweet and waiting for the hits. You have to carefully select your name, optimize your shortened links, and become a part of the community so people retweet your links.
The main advantage of Twitter is the other users. Many have their own blogs and websites, and becoming a part of the community can get you valuable static links, as well as links in their tweets. Developing these relationships takes time, but it should be part of every company’s long-term online marketing strategy.
Select Your Twitter Handle Carefully
Your Twitter handle is important factor for SEO. When picking a name it is important to avoid...
If you're trying to attract organic search engine traffic to your blog, content is obviously the most important piece of your puzzle. Improve the impact of your content through these five strategies.
Create Powerful and Keyword-Relevant Headlines
The headline shows up in RSS feeds and in organic search engine results, so it must capture the reader's attention to create the initial click. The headline is a promise to potential readers. Make it keyword-relevant and engaging.
Unless you're a world-famous blogger with thousands of followers, your headline should clearly state what the blog post is about and appear to answer the reader's problem or question. Write, "Strategies to Grow Organic Blog Traffic" rather than, "Turn Your Posts Into Venus Fly Traps" or something equally clever. Simplicity and proper keywords grow traffic faster.
Deliver Your Best Opening Paragraph
The opening paragraph should be...
Ever wonder why your website is always the last one in the group to get indexed? Do you feel like Google is taking a bribe from your competitors to the point where they rank, index, and all around perform better than you. There are some definite reasons behind this but they can usually be summed up into one method. As we all know by know, or at least all of the experienced web marketers, the path to success lies behind a huge amount of page views and conversions. Now as it may seem daunting at this point, I would recommend breaking your work down into sections. Sometimes people like to look at the big picture, and notice the hours of work ahead of them and that just makes people break down. It is a constant human condition that when we actually realize the amount of work ahead of us we usually attempt to either cram it into one bite-size piece, or just blow up from stress. Now this is not only a bad but un-healthy way to deal with a workload, and there are some other leading...