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Shobha Atre

Shobha Atre

Shobha takes special interest in writing blogs about the latest social media news, marketing and new advertising trends in online business. She also loves writing reviews on tech gadgets, particularly related to smartphones and laptops. Her association with the writing industry has been from the past 7 years and she loves writing about all kinds of trending topics in general. Formerly, she has contributed feature articles for international magazine publications such as "Live IT" and " B.R International

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How To Create A Powerful Social Media Strategy To Engage Your Customers?

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How To Create A Powerful Social Media Strategy To Engage Your Customers?
Social media is the main driving force behind many of the online enterprises that exists today and it is one of the powerful ways of communicating with an online target audience. It does not matter whether you are a small or a big enterprise, building trust and confidence among your customers is a key to the success of every kind of business. With the use of social media, you can reach millions of potential customers at the same time and provide greater exposure to your brand. Social media campaigns can be a great way of connecting with your audience and share valuable information with them about interesting topics. Lot of companies rely on these social media strategies to attain success in their advertising efforts and drive their company's sales and overall performance. However, it is important to remember that social media is not just a medium to create sales opportunities for your company. On the other hand, it is a platform for engaging the customers...

5 Content Marketing Strategies That Every Business Must Use To Maximize Returns

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5 Content Marketing Strategies That Every Business Must Use To Maximize Returns
If you are a business owner, then it may be important to find out different ways of driving targeted traffic to your website. One of the best methods of building a niche customer base is by creating and providing high quality content to attract a larger audience. Content marketing can be a powerful way of publicizing your brand and creating greater brand awareness among the customers. Now there are many different ways of publishing online content that includes blog posts, tweets and uploading videos to share valuable information with the people. You can even write compelling articles and even provide tutorials on interesting subjects that can be useful to the target audience. At times, despite of the best efforts many businesses do not get the desired results with content marketing. One of the best ways to achieve success with content marketing is to plan ahead of times and also change your approach that might help you to get across the customers. Moreover, it...

3 Best Tips For Using Social Media Monitoring For Promoting Your Brand

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3 Best Tips For Using Social Media Monitoring For Promoting Your Brand
Social media marketing campaigns are the most effective way of reaching out to your customers and selling your online products and services. They can offer excellent results and help companies achieve greater visibility among a large target audience. However, it is always important to keep a close track on these marketing campaigns using social media monitoring tools to ensure greater success in your efforts. Moreover, these social media metrics enable you to understand and track the flow of business that allows you to focus on the core business areas that may need some improvement. Lot of online enterprises have started using this tool to measure the results of their social media campaigns. As a result of using social media monitoring for your business, you can offer high quality service to your customers with better quality products. It helps you to figure out, if everything is working well for your business and seek valuable feedback and response on your...

How To Use Video Blogs To Transform Your Online Business?

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How To Use Video Blogs To Transform Your Online Business?
Video blogging has revolutionized business in the recent times and today it is one of the most popular medium of sharing information on the Internet. There is a greater demand for video blogging or vlogging, due to the ability to engage the audience and convey their marketing message in an interesting manner. Besides, it is much easier to understand and retain all the information for the target audience with the use of video blogs. Video blogging helps companies to establish a huge web presence and draw targeted traffic to their website. Lot of small and large companies can use vblogging as an effective promotional technique for boosting the sales of their online products. In addition, video blogging can be used to share valuable business information among the customers and build a positive brand image of the company in the market. In fact, this approach can be a better way of marketing your company's products and services to gain access to a large number...

5 Top Tips To Get You Started With Blog Marketing

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5 Top Tips To Get You Started With Blog Marketing
Blog marketing can dramatically transform any online business and give a huge boost to the company's marketing efforts. It is one of the easiest ways to reach a wide number of customers and establish a huge presence in the market without spending much on advertising the products. Regardless of the size of your company, blog marketing can provide greater visibility to your brand by helping you in sharing valuable business information. In addition, it is one of the best ways to educate your customers and provide them more knowledge about your existing business. For many companies, blog marketing is the best way to stay in touch with their customers and provide them regular updates and news on different products. By using this technique of marketing, you can build a good rapport with the customers and gain their trust and credibility in the long run. Besides, blog marketing is an excellent medium to generate higher sales leads by increasing traffic to your...

Importance of Social Brand Building in Online Advertising

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Importance of Social Brand Building in Online Advertising
Social brand building can enhance effectiveness of advertising campaigns and boost the sales turnover of online enterprises. By integrating social media into your brand building exercise, you can provide maximum exposure to your products and services. In addition, it can help you to create a favorable impression on the minds of the customers and quickly promote your online sales. Social media can give wider coverage to your brand and attract maximum number of customers to your website. Advertisers can build an online reputation for their products in the market and develop customer loyalty in the long run. In addition, social media channels allow companies to directly connect with their customers and develop a good rapport with them. Social brand building has its own inherent advantages and is the most cost-effective way of promoting your online business. It can be used as an effective channel for delivering a strong marketing message to a large target...

3 Best Strategies to Maximize Profits Using Audio Marketing

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3 Best Strategies to Maximize Profits Using Audio Marketing
Audio marketing can be the best way of maximizing business opportunities to reach wide number of customers. As a promotional tool, audio marketing has a greater ability to influence a niche target audience and motivate them to purchase different products. Besides, it provides a more personal touch to your communication with the customers and helps in building a positive brand image of the company. Lot of small business owners find this method of marketing to be useful in launching their new products for providing publicity to their products. Companies can save lot of time and valuable efforts by integrating audio marketing as part of their marketing campaign. Besides, it is an extremely valuable method of communicating effectively with your customers, leading to meaningful and interesting conversations. Audio marketing is a powerful medium for providing greater exposure to your brand and recognition in the industry. It is an interactive way of connecting with...

5 Top Reasons Why You Should Use Social Bookmarking For Your Business

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5 Top Reasons Why You Should Use Social Bookmarking For Your Business
Social bookmarking is the best method of advertising products by online enterprises for increasing traffic to their websites. It can help advertisers to provide greater publicity to their products and earn high recognition in the industry. In addition, social bookmarking can be a resourceful tool for increasing every company's website conversion rates to boost the sales volume. This marketing technique enables companies to have access to high quality links thereby, leading to an increase in the number of customers. Advertisers can make huge profits by submitting high quality content to lot of social bookmarking websites and gain better credibility in the market. Besides, it makes good sense to use social bookmarking for your marketing needs as it can help in boosting your website search engine rankings. There is a greater possibility of increasing targeted audience to your website using this marketing technique to provide wider exposure to your...

How opt-in marketing can streamline your online business?

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How opt-in marketing can streamline your online business?
Opt-in marketing can be a powerful tool for advertising your online business and promoting your merchandise on the web. It allows advertisers to target their audience and contact only those customers who actually wish to receive information about the company's products. Hence, this kind of marketing is also sometimes, referred to as permission based marketing as customers willingly choose to receive business communication through e-mails. This works out to be a cost effective option for most of the companies as they are able to sell their products to a niche audience. As a result, companies can build their huge list of customers and improve their social contacts to boost their company's sales. The main focus of opt-in marketing is to develop good rapport with the customers by direct communication with them using e-mails. As a marketing tool, opt-in marketing has a good potential of reaching more visitors. It can help in your company's brand...

Content Curation Strategies to Boost your Online Business

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Content Curation Strategies to Boost your Online Business
Content curation can play a vital role in advertising your business and providing greater exposure to your products in the market. This process of marketing involves careful selection of content for sharing valuable and meaningful information with the target audience to sell your online products. Lot of marketing companies rely on this technique of advertising that helps them in creating a positive image of their brands in the minds of their customers. Content curation allows you to filter unwanted information and provide the most relevant information to the target audience. If you are planning a marketing campaign to promote your online products, then content curation can be the best way to improve traffic to your website. This can have a great impact on your company's sales and boost your profit margins with increased number of customers. Content curation can help in creating successful brands and help in boosting the popularity of these products in the...

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