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Shobha Atre

Shobha Atre

Shobha takes special interest in writing blogs about the latest social media news, marketing and new advertising trends in online business. She also loves writing reviews on tech gadgets, particularly related to smartphones and laptops. Her association with the writing industry has been from the past 7 years and she loves writing about all kinds of trending topics in general. Formerly, she has contributed feature articles for international magazine publications such as "Live IT" and " B.R International

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Brand Positioning can Improve your Online Business Prospects

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Brand Positioning can Improve your Online Business Prospects
Online marketers need to pay a lot of attention to their brand positioning strategies to gain recognition in the industry and boost their sales volume. Companies can gain a competitive edge over the others by positing their products in the right manner and get access to a huge customer base. In addition to providing the right kind of publicity to your products, brand positioning can help in building on your strengths and improving the quality of your products. One of the most important things in online marketing is to understand the customer's behavior and response towards your products. Now ,if your products are able to generate a good hype and create a positive impact on the minds of the customer, then you have better chances of success with your brand positioning. Needless to say, customers are always looking for something new and interesting that can capture their attention and provide a quick solution to fix their problems. If your product...

How Can You Use Web Marketing Tools for your Business?

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Internet marketing provides plenty of exciting opportunities to connect with your customer by using some of the popular web marketing tools. It is very common for business owners today to use blogs and social networking sites to promote their websites on the Internet. However, it is important to choose the right marketing tools that suits your business needs and helps in promoting your products and services to your target audience. The growing competition in the market poses several challenges to the online marketers for selling their products and services to their customer. Hence, a combination of web marketing tools and the right business strategies can ensure greater chances of success in your company's marketing efforts. Now, one of the most widely used tools these days are the social networking sites that can help you to get in touch with your potential customers. You can build your network of social contacts and establish a good level of communication with a large...

Top 5 Trends in Viral Marketing for your Business

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Top 5 Trends in Viral Marketing for your Business
Viral marketing techniques can help your company promote its products and services using social networking resources. It is one of the best ways to build credibility for your business and generate a large amount of customers at the same time. Most of the promotional campaigns through viral marketing involve the use of blogs, articles, newsletters, video sharing including commercials that are viewed by thousands of website visitors. In turn, these people pass on the message to others who may not be surfing the web on a regular basis. The main purpose of viral marketing is to create strong and compelling ideas and information that can be easily disseminated across a large audience. Obviously, companies find viral marketing to be a powerful tool as it has the ability to influence many people and turn them into potential customers. In addition, it is cost effective and economical as compared to other forms of advertising that works out well within the...

Cool Tips to get Started with Social Shopping

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Cool Tips to get Started with Social Shopping
Social shopping is the latest trend in online marketing that has brought together both the buyers and sellers together on a common platform. The increasing number of social shopping sites has provided a great opportunity to the customers for shopping online in the comfort of their homes. In addition, the customers can view all kinds of products under one roof that enables them to make a smart purchase decision. It also provides an edge to the sellers as they get a unique chance to showcase their products to their customers. Online catalogs are a very popular way of advertising products and they help the customers to have a clear idea about the products offered by the company. Besides, social shopping sites are usually customer friendly and interactive so obviously many people ate attracted to these sites. If you are selling a product or service using this medium, then you can definitely expect a good response from the customers. Customer...

Video Advertising for Improving your Company's Brand Value

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Video Advertising for Improving your Company's Brand Value
Video advertising on the Internet is gaining lot of popularity in the recent times and it is one of the most preferred ways for online advertising. The rising demand for video advertising is due to its low cost and also its ability to reach a large number of people at the same time. Moreover, the ability to create high quality videos and connect in real time with your customers can be of great advantage to your business. In terms of visibility, video advertising can boost your company's image and provide high recognition to your products and services while increasing sales revenue. In addition, this method of advertising can be great for launching a new business or a product in the market. A good way is to create small presentations that well defines your company's goals, mission and long term vision and the products that are offered. The main aim of video advertising is to provide valuable and interesting information in a concise manner to the audience. It is...

Role of Blogging for Optimizing Profits in Business

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Role of Blogging for Optimizing Profits in Business
Blogging offers tremendous opportunities for boosting online business with improved revenue and greater recognition to the company. It is one of the best ways to promote your company's goods and services online in a cost effective manner. Some of the popular blogs boast of hundreds of visitors every day and using such blogs can do wonders for your online business. Blogs can be a great way to start a new business and provide more information to the potential customers about your products or services. It is also a great platform for building new business contacts and provides a new perspective for conducting online business. Many companies find blogging to be very useful as it helps in establishing a direct link with their customers. It is a fascinating way to share interesting information with the readers and can include anything right from videos and graphic images. In this way, marketers can even promote their products by offering a catalog of the items...

Importance of SEO techniques to boost ROI

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Importance of SEO techniques to boost ROI
One of the secret marketing weapons for driving greater traffic to your websites is by using the right kind of proven SEO techniques. As an entrepreneur, it is important to earn maximize revenue and get higher ROI using website optimization to target the right audience. At the same time, it is important to establish a unique brand identity in the market with proper positioning of the products using promotional efforts. SEO is one such cost effective method of marketing your business and achieving the best results in a fast manner. Now, SEO techniques are very crucial for website promotion as they can generate targeted traffic to your website .They are also responsible for positioning your website to rank higher among the search engine results, leading to greater number of visitors to your website. Most of the Internet marketers use SEO techniques as an effective strategy for their marketing and publicity campaigns. Top 4 reasons for using SEO techniques...

How to Design Effective E-Mail Campaigns?

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How to Design Effective E-Mail Campaigns?
E-mail marketing campaigns are a more affordable and effective method of advertising your company's products and services on the Internet. Lot of start-ups and even medium sized companies use this marketing tool to save their company's valuable time and resources. One of the major goals of any online business is to get higher traffic to their websites and reach maximum number of customers. In comparison with the direct selling method, e-mail campaigns are much faster and easily accessible by a large number of people with just a few clicks. It is easy to send personalized messages to the potential customers who may be interested in your company's products and services. Besides, you can benefit a lot by using these e-mail campaigns to target the right audience using a focused approach to marketing. In addition, market segmentation becomes much easier through these mail campaigns based on demographics, age, and specific interests of the audience. This...

Use of Social Networking Sites for Corporate Branding

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Use of Social Networking Sites for Corporate Branding
Image by FredCavazza.net Social networking is the latest buzzword in online marketing and a powerful way of connecting with the potential customers. Most of these social media sites have gained popularity due to the large number of users who can remain connected from anywhere across the world. Besides, it allows a two way communication between the buyer and seller on the Internet to seek vital business information about the goods and services. Social media sites are growing at a faster pace than ever before and have gained a wide reputation among the Internet marketers as a means of promoting goods and services online. -Today, all kinds of companies ranging from the small and medium ones are taking advantage of these social networking sites to establish their presence in the market. In the initial stages, lot of niche companies have to put in huge efforts to build their image through corporate branding strategies. They make use of these social networking...

5 Smart tips to Ensure Success in Internet Marketing

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Innovation is the key to the success of any business and this applies to Internet marketing as well. As an Internet marketer, one need to constantly develop strategies - reinvent new ways of establishing market presence. With so many changes taking place in the global environment, it certainly pays to keep pace with the others to stay ahead in the competition. Driving targeted traffic to the websites can help in improving sales volume and also generate higher conversion rates. Now all this requires is a smart and sensible marketing approach. Here are a few ways in which you can get better results in your Internet marketing efforts: -Increase your market awareness The first step to create a rewarding business is to read a lot of marketing news so that you are aware of the current industry trends. It is important to do a good deal of research to know, if there is any scope of improvement for your business. Assess your strengths and weaknesses and work out new strategies to get...

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