If you’re worried about your site’s traffic declining steadily of late, then it’s time to take a quick action to get your website on track for better performance.
Especially, with all the recent changes and updates made by Google, there are high chances that your website could be experiencing many serious traffic issues.
Believe it or not-it’s a huge challenge to get sustained and increased organic traffic for any website, without investing your time, money and resources carefully.
Start doing the right things now and see the drastic difference it makes in bringing an increasing amount of traffic for your website.
-Focus on providing remarkable content
Always make sure that your content is of top quality and when featured on the website, it must be able to create a lasting impression on the minds of your readers.
There are high chances that your website might be penalized by Google for having low quality posts, which can bring down your...
If you’re starting on a new online business venture and have some great product ideas to share with the world, then optimizing your website for SEO can bring some incredible results.
No doubt, having a viable business model and a strategic plan is essential for the success of any business today. But creating publicity and advertising your products through the right marketing channels is equally important.
Let’s analyze how you can go about creating an awesome SEO plan that can bring some positive results:
-Develop a concept plan
It’s important to understand the needs of your customers and have a good idea about some of their general behavior patterns. For ex: If you’re starting a real estate firm and offering residential homes to customers, then you can build a strategic list of keywords based on the core concepts and behavior patterns.
-Focus on content creation
The next step is to build a framework for your editorial plan based...
Do you want to leave a lasting impression on the minds of your customers and boost your conversion rates?
Here’s a handy tip-try promoting your products using explainer videos, which can be a fun and interesting way to engage your customers. This new trend of using explainer videos is catching up quickly with many companies.
Explainer videos can be excellent marketing tools for providing all the necessary information about your products to your customers and assist them in making sound and informed buying decisions.
What exactly are Explainer Videos?
“Explainer videos” are generally short videos or infomercials that can provide some effective solutions to customers’ problems. In short, you can show how your product/service may be useful to your customers and provide practical solutions to common issues.
Companies find this marketing strategy to be more affordable and effective as compared to other forms of promotional...
Are you interested in building a strong brand perception about your company and creating a unique identity among your competitors?
The secret behind most of the successful companies is that they use the right brand management strategies to get the best results for their business.
A good visual design does not have to be complicated and difficult to implement as you might think. By making small improvements in some common design elements, you can still create an awesome brand image for your company.
How do you define your visual brand?
For most business owners, visual brand may include any of the following- logos, websites, business cards, flyers, marketing brochures, product portfolios or even social media profiles.
The main objective behind visual branding is to create a well-designed and professional website, which is attractive and has the ability to leave a lasting impression on the minds of your customers.
Top Strategies To Use For...
Do you want to impress your online readers with a stunning blog design and a captivating content?
Sure, everyone does but most of them are not aware of the best marketing strategies to build strong awareness for their brand. Imagine, if you could make your online readers stay longer on your website to read and enjoy your content thoroughly?
“The little secret behind leaving a lasting impression on the minds of your online visitors is designing a website that is elegant, attractive, easy to navigate and offering loads of valuable information. “
Top Strategies For Building A User Friendly Website
-Improve User Experience
Think from the perspective of your website visitors. What would be the first thing that could catch their attention?
Obviously, ease of navigation that makes it almost effortless to view the website. Secondly, the way in which the content is organized to find the required information that they need. Of course, websites that...
Do you want to create a strong online presence for your business and need some ideas on using some of the latest SEO strategies?
Today, any business that needs to be successful has to constantly adapt and embrace changes that come along its way. It’s quite obvious that your marketing strategies that worked yesterday may no longer seem relevant in today’s context.
With Google’s tough stand of penalizing low quality websites for having shady links, spam and poor quality content or a bad design, it is vital to re-think your marketing strategies and employ the best industry practices.
How SEO Trends Are Different in 2014?
-Content, links and social media go together
Have you noticed how the relationship between different elements of social media is slowly changing now?
Content is today more targeted towards the needs of the audience with greater emphasis on high quality information, which is useful and valuable to the readers. On the other...
Do you realize the importance of using title tags to organize your pages and make it more obvious and noticeable to the search engines?
Sometimes, using the best and basic practices in SEO can give far superior results for your website, than going for advanced techniques.
Title tags are the most influential elements that can boost your website ranking efforts and paying a little attention to this aspect can go a long way in building credibility for your business.
How can you make the most of the title tags?
-Earlier, title tags could be anywhere between 65 to 70 characters in length but the recent changes introduced by Google has brought about it down to about 48 to 62 characters. The font size was increased from 16 pixels to 18 pixels, which has made SERP’s more legible and clear to read.
Best SEO practices that you can use:
-While writing articles, you will have to keep the limit of the title tag to fewer than 55 to 60 characters.
-Keep title tags as...
Did you know how powerful social media optimization strategy can be in providing maximum exposure to your brand?
For those who’ve heard about this term before, will definitely know what a huge impact this strategy can have on increasing your social presence. For starters, social media optimization is the equivalent of SEO used for content marketing but related to social media.
The focus here is not just on driving traffic to your websites, but making your content visible and easily shareable across millions of users. For the success of any publicity campaign, it is important that your content is viewed by as many people as possible to gain “unique” brand recognition.
Social Media Optimization Is the Key Today
There is no denying of the fact that most websites are able to witness huge amounts of traffic on account of the growing number of social networks.
Social media optimization has made it possible for your content to be easily accessible...
Are you keen to boost your brand presence and create more visibility for your online business?
Then, why not consider using infographics as an effective marketing tool to attract more customers?
The term “Infographics” is often described in simple terms as visual storytelling that combines text, data, graphics and images to share complex data and information in an easy and effective manner with your target audience.
These days, they have become a vital component of social media marketing and companies use charts, diagrams, pictures in a visually appealing manner that catches the attention of their customers.
5 fascinating ways of using Infographics
#Set Clear Objectives
The number one question that you need to be asking yourself is-Why on earth would you like to create infographics for your company?
Do you want to improve your website rankings? Are you planning to add new customers or gain more social followers?
Once you’ve decided the...
Are you keen on driving more traffic to your website and attracting maximum number of followers?
Have you ever thought of using Instagram as a key marketing tool for promoting your online business?
Now, the idea behind using Instagram is not just taking a selfie or sharing family photographs with your friends. As a social media marketing tool, it can bring incredible results for your online business with greater publicity. Imagine with almost 75 million Instagram users, there is a huge potential of reaching your vast target audience across the globe.
Let’s explore a few interesting ways to build a captivating Instagram profile for your business:
#Provide a product description
Most people would be interested to buy your products, if they are able to get valuable information about them on your website.
If you can post pictures of the products and give relevant description, it can help your followers to purchase your products easily.
#Create an interesting...