Are you keen to know as an entrepreneur as to what it takes to achieve the best possible results for growing your business? Then, it definitely helps to have an in-depth knowledge about the various marketing channels that you can target using the latest promotional tools and techniques!
Successful marketers must be able to provide maximum exposure to their company’s products and services through consistent branding efforts and create greater awareness among their target audience.
Often, it is observed that small businesses have to face maximum challenges for establishing their presence in the market due to severe budget constraints. With little patience, perseverance and due diligence, it is still possible to generate higher sales leads by winning more number of customers.
One of the simplest and cost effective techniques available for every growing online businesses is to have constant interaction with their target customers. Sharing useful information and having...
With the launch of Facebook Graph Search earlier this year, there has been a lot of enthusiasm among marketers to capitalize on this great marketing opportunity for improving their company’s brand engagement efforts.
How Does Facebook Graph Search Work ?
Facebook Search Graph allows personalized search results for the end user based on their connections or contacts. Thus, the search graph examines your connections to determine the content that is liked by your connections (including friends or professional contacts) to match with your search term. Now, this can do wonders to local businesses in their business promotional campaigns.
Most of the search terms may be more relevant for finding information about local pubs, bars, restaurants, coffee shops etc. This can open up wide opportunities for small time retailers in attracting a larger target audience and help improve their sales volume.
Based on the search queries generated through the natural process, the Facebook Graph...
Are you looking for some lovely and creative ideas to boost your marketing efforts using Google hangouts?
Then, keep reading to know how your business can benefit vastly using some of the improved features of this social communication tool!
Discover How Google+ Hangouts Can Be Useful To You?
Google + offers some amazing features to collaborate with different people using its video chatting facility and allows them to have business meetings, informal chat sessions, host webinars or conferences and much more…..
Now that a lot of companies have to communicate regularly with their clients, the hangout feature allows them to have more engaging and meaningful conversations, breaking across geographical boundaries.
Especially with the new Hangouts on Air feature, Google+ enables you to connect to millions of online customers, through a live webcast to deliver your marketing message even more effectively than ever before!
Besides, you can always stay connected on the go with...
YouTube landing pages have turned smarter and more user-friendly with the new channel design look! This has opened up a world of brand new opportunities for marketers to completely re-furbish the look of their marketing campaigns and get some promising results.
Top 5 Reasons For Using YouTube For Building Your Business
#Improve Interaction Opportunities With Your Customers
# Create Global Brand Awareness For Your Products
# Drive High Volume And Targeted Traffic To Your Website
# Provide Rich Viewing Experience To The Users
# Customize Content To Attract More Number Of Viewers
How Can YouTube Channel Page Determine Business Success?
Your channel page has the unique ability to engage your audience, bring more business leads by providing visibility to your brand.
Create a unique personality as a brand leader by optimizing your videos with compelling content and motivate viewers to come back to you for more every time!
Making your channel page...
Have you ever given a thought as to which of the social networks can provide the best results in your online marketing efforts? With the presence of so many social networks, which one holds the key to the success of your company?
Amidst so much of competition, every company is trying to figure out the best ways of attracting their customers using different social media channels.
The success of any enterprise depends on its ability to generate leads, effective brand positioning, building credibility around its products through its customers.
Keep Your Marketing Strategies Ready
You may have exciting products and services to offer to your customers but they will not be interested in buying them, unless you have a solid marketing strategy in place. It also helps to align your company’s values, mission and objectives with the social media plan for targeting the audience using the right marketing channels.
Some of the important factors that may need to taken...
What You Need To Know About Rich Pins In Pinterest?
Pinterest is a “dynamic” marketing tool to learn more about some of the popular and upcoming brands in the market and access lot of vital information about different products. Recently, Pinterest has introduced some new pins called as “rich pins” that aims to share high quality and relevant content to improve its user experience.
If you are searching for anything interesting on Pinterest and want to learn more about something right from movies to your favorite recipes, then look out for these rich pins.
For ex: Use some of the cool “product pins” to get all the shopping information including the price and availability of the items OR Try some fascinating recipes from your favorite blogging sites to know all the ingredients, preparation time required to make your own recipes.
Added Value For E-Commerce Sites And Marketers
Lot of big online retailers including Walmart, Etsy,...
How Social Intelligence Can Change the Face Of Every Business?
With the ever increasing use of social media networks and mobile technologies, there is a dramatic change witnessed in the way companies and their customers interact with other today.
The use of blogs, forums, communities, groups, tweets via Twitter or sharing messages or posts through Facebook has become increasingly popular than ever before. As a result, marketers are able to gather relevant data and get a more accurate picture of changing lifestyles, brand perception including changing buying preferences of their customers.
Why Social Intelligence Is So Relevant Today?
Today, companies can tap the best social resources combined with the digital medium to get a better insight into their customer’s social behavior. As a result, they provides them with a great opportunity to better understand the needs of their customers and provide them a higher level of service.
Today, online crowdsourcing techniques have gained immense popularity among the marketers for boosting their company’s branding efforts. Crowdsourcing can help in churning out fresh, interesting and engaging content for companies by tapping the creativity of individuals from a vast online community.
For advertisers, it is very common to gather new ideas through crowdsourcing for planning their marketing campaigns and getting the best results. With the rise of social media platforms, it has become even easier to reach out to targeted customers and gather relevant and valuable content that may be useful to the readers.
Some Core Benefits Of Using Crowdsourcing For Companies
From small enterprises to large businesses, crowdsourcing ads are used to generate greater hype about their company’s products and services. Social media networks have made crowdsourcing even more popular than ever before by providing the best advertising solutions to growing...
Have you heard about the latest mobile marketing practices that are often used by companies to target their niche customers? If you haven’t used them earlier, then surely you may be tempted to know more about how it can do wonders for your business?
With the astounding number of smart phone devices introduced in the market, there is a drastic increase in the percentage of users who access information through mobile websites. Hence, companies have started using this new tool to connect to their customers and communicate directly with their target customers.
Discover How Mobile Marketing is Changing the World
Today, executives and top business associates prefer sharing information through their mobile and smartphone devices. Some of the most common ways of their daily communication, including e-mail exchange or attending business meetings through conference calls involve this mobile platform.
With the changing customer preferences of shopping online, there...
Do you often use blogs to promote your business? Are you happy and satisfied with the results it is bringing to boost your company’s image?
If your answer is “no” to any of these questions, then you certainly need to get a bit more creative and find out interesting ways to drive high volume of traffic to your blogs.
Business Blogs Have A Definite Advantage As A Powerful Marketing Tool
Often, blogs that are well-written using high quality and relevant content have the ability to attract lot of visitors to any website. They can provide greater exposure to your brand and boost your online sales to target a niche audience. Companies that do not have huge marketing budgets can rely on business blogs to establish solid rapport with their customers.
Most of the business blogs can be shared across social media networks such as Twitter or Facebook to bring popularity to your company’s products and services. You can interact with your readers and...