Category: Social Media
While there are some in the SEO community that restrict themselves to finding backlinks from articles, writing guest posts, and using more traditional methods of acquiring links from trusted authority websites, getting backlinks using social media could be the new wave of the future.
Social media connects you with potential customers, but it can also connect you with peers in the industry that may be more than happy to link to you - especially if you're not in direct competition with them.
Target Your Audience
Regardless of which social media website you are on, you have to target your audience. Find the industry players in your niche. Hopefully, they are somewhat SEO savvy. Even if they aren't, it doesn't mean that you can't get a link from them.
Reach out to larger platforms than you are used to. If you try chasing down the big corporate names in your industry, it's going to be an uphill battle. First, you probably...
Being a marketer-especially an Internet marketer-means that you should be in a continuous learning process. Keeping up with the hottest things that your target audience is in to is essential, since these are the things that will pretty much dictate what people will buy.
Of course, aside from keeping yourself updated with the interests of your target market, it's also crucial to stay in the know with regards to what's happening to the marketing industry as well. Being updated with news as well as the latest marketing tools will allow you to do your job better and stay relevant.
Thankfully, there are numerous people out there that are more than happy to provide useful Internet marketing commentaries and insights. If you're on Twitter (and as an Internet marketer you most definitely should be), here are the top accounts about marketing that you should follow:
1. Greg Sterling (@gsterling) – As the founder of Sterling Market...
Social networks are some of the coolest and most innovative ways to connect with friends these days which also opens up the door for tons of online marketing and the ability for business' to connect with their fans and send out free advertising directly to their most involved customers. This can work out for a company in two different ways, one is that they get the advertising which would usually cost thousands of dollars to put on a media source like radio or television but for free, and two is that only the most connected people will actually get affected by the ads which makes them targeted and much less likely to annoy people because the guys that are going to receive your promos will be almost opting into the program. In the past these types of programs where people have to choose to be entered into an advertising campaign happened in online emailing from businesses like online retailers who are trying to sell items of varying type to their customers. For this reason they...
Pinterest.com has exploded onto the social media scene within a year. It is the most visual of the networks, and also the one with the highest proportion of female members. This has led many to dismiss it as a craft and hobbyist's site with no real importance to marketers. Others hail it as the future of social media marketing. So who is right?
Pinterest is currently the fastest growing website in the world, according to Comscore.com. It is also climbing Hitwise.com’s list of the ten most important social networks. It now has over 12 million users and added a million new ones between December 2011 and January 2012. 70 percent of its users are women!
Whether Pinterest is relevant to your marketing plan depends largely on what industry you are in. If you sell lifestyle goods or services that appeal to women then you need to get pinning! The site inspires massive loyalty, largely because it has resisted allowing any advertising on its on-line...
By imagining what a social network's real life equivalent would be, you get an insight into who hangs out there and what they do. Can you imagine Pinterest.com as a charity lunch attended by rich, image conscious women, or Linkedin.com as an invitation-only business conference? This is what the most important social networks would be if they left the Internet and became real places.
Imagine Facebook.com as your favourite bar: You go there in your free time, or during your lunch hour, to meet your friends and catch up on the gossip. There is no need to be formal in the Facebook.com bar, as you know everyone that you talk to. Nobody wants to buy anything in the bar, unless it is a really good deal. The clientele isn't quite sure if the barman gets them, or just thinks they as walking wallets!
Twitter.com is like a giant networking event in a giant hall. There is no door policy and you can introduce yourself to everyone there. If you don't like...
Social media has played a significant role in changing the way we share information with others and also helped in improving business communication among individuals. With the presence of a large number of social media platforms, it has become much easier to enhance the level of interaction among the online enterprises and their potential customers. Social media channels are widely used in different areas of education such as e-learning that has helped in shaping the lives of thousands of individuals in different ways.
There are many companies that provide online education and training to their employees using social media to boost their overall performance. Increasingly, there are many training sessions held by companies that combine e-learning methods with social media channels. This has proved to be beneficial in improving the level of communication and foster better business relationships among different individuals. Social networking is a powerful tool...
If you are a newbie to the world of social media marketing, then there may plenty of things that you could do for rolling out a successful promotional campaign. Social media can be a powerful medium to drive targeted traffic to your website and attract more number of customers to your business. Now, one of the most important things that you need to focus as an Internet marketer is on building long term relationships with your potential customers. Thus, the crux of social media marketing lies in creating an influential group of followers and sharing valuable business information with them.
Additionally, social media marketing can be the best way for new enterprises to start their own business and get publicity for their products and services. At the same time, it is an economical and inexpensive way of marketing your online services to a large target audience. Hence, social media marketing may be an effective strategy for companies, who need to establish their...
In case you didn't receive the memo, the Facebook Timeline is officially coming to brand pages, and the social network is giving page owners up to March 30 to spiff up their page timelines. This means highlighting important posts, updating company information, and of course, setting up a cover photo.
Considered as the most prominent feature of the Timeline, the cover photo can either keep your customers on your page or send them packing. It could be your one chance to set a nice first impression with users, so be sure to make it good.
However, if you think that you don't have the artistic chops to create a professional-looking cover photo, don't fret. There are lot of websites and apps out there that enable users to set up a polished cover image in a matter of minutes. No need to brush up on your Photoshop and art skills, these tools can get your cover image up and running in just a few clicks.
Do note though that some of these tools aren't made for...
During the Facebook Marketing Conference (fMC) the other day, Facebook announced big changes that are being rolled out to fan pages. Suffice to say, with these updates, page owners and fans won't be browsing the site the same way again.
Here's the rundown of all the changes:
Timeline for Pages
Tech and social media pundits have long expected the arrival of the Timeline for Facebook Pages, and that day has finally arrived. Page owners can now take advantage of the image-heavy features of the Timeline including the huge image boxes and of course, the cover photo. Similar to the Timeline for the personal profiles, page admins can now add a cover photo at the top their page. You can use an existing image or upload a new one. Do take note that Facebook enforces some guidelines regarding the cover image. Page owners are NOT allowed to add contact information (such as web address, email, etc), calls to action, and price or purchase...
A lot of people think that the only users who can benefit from Facebook's Subscribe button are bloggers, journalists, political figures, and the like. However, this nifty feature can also do wonders if you're an entrepreneur. With the subscribe feature, people who aren't your friends will able to see your public updates on their newsfeed. If you own a business, this can really help get the word out about your company. Think of it as another avenue to help market your business.
First things first. If you want to take advantage of the Subscribe feature, be sure to enable it. To do this, click on the Subscribers box on you Timeline. Click "Settings", and then click "On" to allow other people other than your friends to subscribe to your public updates. You can also edit who can leave comments on your updates (i.e. Everyone, Friends of Friends, or just Friends).
You also need to tweak your privacy...