Category: Social Media
Social media sites like Facebook, Twitter, and LinkedIn are not for everyone. However, if you're in the right industry, these sites can boost your profits and bring your business more customers than you can handle. The key to making this work is to understand what's under the hood of your favorite websites.
LinkedIn is, more or less, a professional network. This site is one of the most underused websites on the Internet. It's a great way for B2B businesses to build and expand their influence. Because LinkedIn is comprised of professionals, you should have a difficult time reaching out to people in pretty high places within professional organizations.
Unlike randomly searching on Google for the owner of some business you want to do business with, LinkedIn allows you to make friends with them and have a dialog with the owner. Sometimes, you can interact with CEOs of large corporations. It's not just for...
Facebook and Twitter may be the social networks to beat these days, but that doesn't mean that you can't explore other less popular websites out there. Beating the social media heavyweights (such as Facebook and Twitter) isn't easy, which is why some people decided to create more specific networks-those that cater to particular groups, instead of trying to please everyone. For instance, there's now a social network just for food lovers, while there's one specifically for people who want to stay fit.
A niche social site can cut out the clutter and unrelated chatter that often arise in big websites. Being part of a small but targeted network will enable you to participate in more relevant conversations and allow you to connect with more people in your industry. Immerse yourself in these specific communities, and you'll find that zeroing in on your target customers will be a lot easier.
With that said, if your business appeals to a specific group of...
Social media is a powerful tool that enables online enterprises to reach their target audience by providing a huge boost to their advertising efforts. Today, it is hard to imagine any business that does not have their online presence on popular social networking sites. By using social media as an effective approach to marketing, you can provide a unique identity to your business by building up new business contacts. In addition, social networking provides an opportunity to every company to get access to more number of customers using feedbacks and positive reviews about their products and services.
Besides, promoting their products and services online using social media, it is always important for every business to manage their social media accounts effectively. There are lots of social media management programs that are available today that may be used to automate your accounts and share its contents with other users easily. These software tools can be...
A few weeks ago, Facebook made headlines yet again when it filed for its IPO (Initial Public Offering). Last week though, Yelp, the popular site known for providing user-generated business reviews, also made waves in the media and blogosphere when it made a move to go public.
Expected to start trading on March 1st under the symbol YELP, the Wall Street Journal reports that Yelp "aims to sell 7.15 million shares at a price of $12 to $14 each. At the high end of the range, it would carry a market capitalization of $838.6 million."
The Numbers Behind the Company
Inc.com provides an excellent rundown of the fact and figures behind the online review website, and sheds some light at how Yelp is doing on the financial side. In terms of income Inc reports that the company's net revenue in 2011 was $83.3 million, up from $47.7 million in 2010. If you think those numbers are huge though, you should see their expenses. Yelp's financial...
How good is social media for advertisers? It may surprise you to learn that social media may not be the panacea for advertising that it once was (if it ever was). Social media is developing a sketchy history due, in large part, to a few savvy journalists and editors.
There are three main social media companies that have been the target of massive fake account creation - Facebook, Google +, and Twitter. Google + works something like Facebook in that you sign up to the website, create a profile, and then add people to your "circle of friends." On Facebook, this is affectionately called "friending." On Twitter, you "follow" other people. When they post something, you receive their message, called a Tweet. On Facebook and Google +, you receive an update when you log into the site.
According to these social media sites, business is booming. People are signing up left and right. With all of these users on all of these social media...
Yes, you read the title right. Pinterest isn't just for brides-to-be, moms, fashionistas, or artists anymore, it's now a social site for anyone who's interested in pretty much anything. While it's true that a vast majority of Pinterest members fall under the above-mentioned categories, over the past few months, the site has been slowly but surely diversifying its user base.
More and more people from various fields are joining the site, and whether you're an entrepreneur, a marketer, or an Internet geek, you're sure to find several Pinboards that are worth following.
Speaking of Internet geeks, we scoured the Pinterest world for accounts that web-savvy users will find both useful and entertaining. If you consider yourself a person of the web, and you already have a Pinterest account, be sure to check out our list below.
1. Mark Zuckerberg – The Facebook CEO joined Pinterest earlier this month, and caused a stir in the...
Klout is a social media analytics tool that allows online business enterprises to measure their social influence on popular networking sites such as Twitter and Facebook. As a social monitoring tool, Klout uses the data from different social networking sites to figure out the popularity of the user's content and tries to find out people's reaction to the content. In addition, Klout offers exclusive services to the users, where they can sign up to create and get a Klout score ranging from 1 to 100. Thus in simple terms, the higher the Klout score, the greater is the online social influence of the user on these networks.
There are number of ways that Klout uses to determine an online score for the users ranging from comments, likes, retweets, tips and reshares on different blog posts. In addition, Klout uses some interesting metrics to measure your online social influence that includes the following:
True Reach that refers to the number of people...
With Facebook and Twitter having a wider user base and being more popular with the masses, LinkedIn is often the social network that companies consider as an afterthought in their social media marketing strategy. Don't make the same mistake. As Neal Schafer put it, "simply because many people are on Facebook does not mean it's the best use of time and effort for businesses."
When done right, networking on LinkedIn actually opens up a lot of opportunities for businesses that are trying to find new leads and customers.
Make your business page count
Your company's LinkedIn page is just like a business card in the online world, so be sure to optimize it, both for human eyes and search engines. Apply basic SEO principles. Include relevant keywords in your profile, post an informative company description, and be sure to add links to your website. You want users to know exactly what your company is about when they visit your LinkedIn...
Social media marketing is becoming ferociously complicated as the number of sites and platforms mushrooms. Choose the wrong site, or create the wrong content, and all your efforts are wasted. So how do you decide which websites to focus on, and which types of content to create? How do you make sure that your campaign is working for you, and is not about to backfire? Like an onion, social media marketing is multi-layered, and can make you cry!
The Social Media Onion
Visualize your social media campaign like an onion that is made up of different layers. Each layer is important, and serves a different purpose. Together they form a well-rounded marketing strategy.
The inner core of your social media campaign is made up of the large, universally popular social media campaigns, such as Twitter.com, Facebook.com and Linkedin.com. These sites are where the majority of your potential customers and followers hang out. Use them to interact...
In 2011, The Center for Marketing Research at the University of Massachusetts Dartmouth conducted a study on the "the usage of social media in fast-growing corporations," in order to determine which social media tools companies find most effective.
The team of researches did phone interviews with 170 companies that were part of the Inc. 500 list for 2011. The results indicate that social media is indeed playing a huge part in companies' marketing strategies. The researchers found that aside from Facebook, Twitter, and LinkedIn, companies are now using YouTube, texting, Foursquare, and downloadable mobile apps more often. On the other hand, the uses of blogging, message boards, video blogging, podcasting, and MySpace have declined.
Unsurprisingly, when it comes to usage, Facebook comes in as the most popular social media platform, with 74% of respondents using it. LinkedIn arrives as a very close second, with 73% of...