Category: Social Media
Over the last few years, Twitter has played a pivotal role in content marketing. Its wide reach and large user base gives marketers the potential to reach thousands, if not millions of people, while the microblogging site's intuitive user interface and features allows content to be shared quickly and easily. Additionally, since Twitter shows the number of retweets and replies that a post has received, it's easy for users to track how each tweet performs.
It's no wonder then that most marketers nowadays are competing to come up with the most creative tweets and posts that can grab the attention of users and garner the most replies and retweets as possible.
If only there was a special formula that can determine whether or not a post will perform well in the Twitterverse—some sort of pattern that marketers and content creators can use to ensure that their articles will garner maximum clicks and retweets. Can such a thing even...
Alright Social Media Marketers and Facebook fans, be sure to mark your calendars as the largest social network on the web announced the first ever fMC—"a Facebook event specifically for marketers." The conference will take place on November 29 in New York City from 12 PM to 6 PM.
The announcement, which can be found here, is short and direct, and simply reads:
Join us as Facebook leaders, along with product and marketing experts, share our newest solutions, actionable insights, and proven strategies that demonstrate how you can use social technology to drive business growth.
fMC (Which most likely stands for "Facebook Marketing Conference",) will have keynote presentations delivered by Facebook COO Sheryl Sandberg, VP of Product, Chirs Cox, and David Fischer, the social network’s VP of Marketing.
There will be Breakout Sessions wherein "Experts from Facebook will lead inspirational sessions that outline key...
Twitter has been a long-standing platform for social media and marketing since its creation. Basically you have a new system for getting people to track you and subscribe to your posts that you could do every ten minutes or once a week. Due to the sheer overload of posts on everyone's twitter this means that you have full right to post whatever you want about your product or service whenever you would like to and almost no one will get annoyed. This will be different towards everyone as people will have different numbers of followers and such, but usually Twitter is a great place to bounce some ideas off of your customers and receive some feedback. For this reason Twitter also makes a great place for online website promotion due to the social and viral nature of the website.
One lesser-known method for creating a viral tweet is to use specific keywords to get people to want to retweet yours. Many times you will see people just putting the letters RT or writing retweet...
There's a saying that "controversy creates cash." That is often true when you're talking about something with an established dogma. Take SEO and online marketing, for example. There are certain "SEO truths" that you should never break. Ditto for social media - except that there are controversial social media marketing strategies that break all the rules and could earn you a flood of new business.
1) Focus on building a cult-like following. Most businesses focus on getting as many "likes" as they possibly can. The sheer number of users and clicks on websites like Facebook is supposed to be enough to win you a flood of new business. The problem is that it doesn't. Who cares if you have 10,000 "likes" on Facebook, or 250,000 "+1s" on Google+? The real litmus test of a marketing strategy is the bottom line. How many new customers did you get this year? How much did your revenue grow? If you focus on a...
The most important piece of running a social media campaign is making sure that you are actually increasing your efforts and making a significant profit off of your work. People will often focus on what seems like the largest piece of a deal and will see how many people they can get to link to their website and how many likes or favorites they can get which works, but the truth is that these are just secondary issues. The real thing that you are searching for when you enter into a promotional campaign using social media is the increase in clicks and page views. People and investors want to see larger traffic gains from this type of campaign and it can be done but the truth is that you need to constantly increase your efforts to make sure that you are getting better and better with the traffic gains over time, this is to say that there can be a plateau effect that plagues the people that run social media and do not have enough tricks up their sleeve to finish the job.
Do you think that social media marketing benefits your business? If so, then you are definitely not alone. According to a study conducted by Wildfire, a whopping 97% of marketers believe that social media marketing is helpful to their business. Conducted in November 2011, participants of the survey consisted of 700 marketers from all around the world. Aside from revealing just how valuable social media is in the marketing industry, Wildfire's study also shed light on how marketers are using social media, and how the various networks stack up against each other. Check out more of the study's findings below, along with some social media tips from us.
Why Social Media?
So what do marketers get out of social media? When asked about its benefits, 88% of respondents answered that social media can increase brand awareness. On the other hand, 85% of them also said that blogs and sites like Facebook and Twitter allow them to talk to members of the community,...
Alright, social media aficionados, get ready to see some changes on Twitter in the coming weeks. According to Business Insider, the microblogging site will start to roll out enhanced profiles, which will enable brands to "build platforms on their pages that could include iFrame environments, allowing users to play games or shop on a brand's site without actually leaving the Twitter environment."
Other features offered in enhanced profiles include an above the fold banner across the profile, which would allow brands to upload an 835 x 90 header to be placed at the upper part of the page. There's also an added capability to pin a tweet at the top of the page, so that new visitors will be able to see a select post right away. Additionally, brands can choose to promote a selected tweet that will also appear at the top of the page. These promoted tweets can be targeted according to location, and brands can choose multiple promoted tweets, with the...
Social media sites are not for blatant advertising. Their strength lies in the ability for businesses of all stripes to establish trust among potential clients. Rather than just make offers to a opt-in subscriber base, the entrepreneur can build a social network of customers focused on the kind of products and services they're most interested in. But there are rules that must be followed before the use of social media brings in the kind of customers every business needs.
Everyone is different and no two people have exactly the same interests. General advertising is a hit-and-miss method of trying to find that one individual from the crowd that might be interested in a product. Social media makes it easier to find potential customers. Once they've been found, they can be treated as individuals with special needs. Whether they're just surfing out of curiosity or looking for something specific, you can use social...
Trying to get more people to like your page? Or maybe you already have a several likes, but you want to get more engagement out of your fans. In any case, one of the best ways to grab the attention of people on Facebook is with the use of creative landing tabs. If you can give users a great landing page that they can interact with, instead of the just usual Facebook wall, then they'll be more likely to respond, come back, and tell their friends.
The good news is there are tons of Facebook apps out there that can turn your landing tab into just about anything you want. From contact forms and video galleries, to Twitter feeds and coupons, below are some of the top Facebook apps on the web that can help boost the engagement level on your page.
1. ContactMe – A lot of customers nowadays turn to a business' Facebook page to air out any questions, concerns, or praises that they might have. And while the Facebook wall can effectively collect...
Advertising and promotion have their places on the web. When done right, they can attract customers and increase sales. When it comes to social media, the best form of advertising is none at all. Many new and even established businesses forget that any kind of direct advertising can eliminate them from establishing a presence on media sites. Their best method to grow a base of customers is through the sharing of information.
The first method of unmarketing is to avoid talking about products and services or talking extensively about your achievements as a business owner. Social media marketing is about building trust. Attention grabbing headlines may draw the eye, but viewers prefer to share interests or get informed. The only kind of marketing you should be doing is focusing on building a list of followers and encouraging the interaction of ideas. Nowhere does this require any sales pressure.
Following your first consideration you must be willing to...