Category: Social Media
The Internet is getting increasingly social. That's a great thing for some people. Think about it. What is the best form of advertising? It's referral advertising, isn't it? Who do you trust more: an obvious and polished advertisement created by professional a Madison Avenue advertising agency or your friend?
Let's say you're hungry, and you don't want to cook. So, you decide to go out to eat. You surf the Internet or your T.V. for something delicious. You see a slick ad for a big-box chain restaurant. There are images of moist, delicious hamburgers. There are images of hot and oily french fries cascading over an empty plate sprinkled with salt and pepper and some kind of mysterious, but delicious looking, seasoning.
You might be enticed to go out to eat at this joint. However, how many times have you gone to a restaurant only to discover that what you get on your plate isn't the same thing as what you saw in the commercial? Does this...
Social media marketing campaigns are the most effective way of reaching out to your customers and selling your online products and services. They can offer excellent results and help companies achieve greater visibility among a large target audience. However, it is always important to keep a close track on these marketing campaigns using social media monitoring tools to ensure greater success in your efforts. Moreover, these social media metrics enable you to understand and track the flow of business that allows you to focus on the core business areas that may need some improvement.
Lot of online enterprises have started using this tool to measure the results of their social media campaigns. As a result of using social media monitoring for your business, you can offer high quality service to your customers with better quality products. It helps you to figure out, if everything is working well for your business and seek valuable feedback and response on your...
If most of your business is local, you are probably familiar with Google's local results pages. However, you may also have been told that Facebook and Twitter are great ways to promote your business locally. Which marketing strategy should you focus most of your attention on?
Facebook pages are sort of a subset of Facebook. Once you set up a page, you can advertise it, and get people to "like" your page. The value of this is that you form a community on Facebook, which can help you create "buzz" about your business. This type of thing works great for boutique product and service businesses. You can even set up your Facebook page so that only people who "like" your page get special promotional offers and invites to special events that you host.
In this sense, you can create a sort of "buyers club" or "VIP club" without the hassle of a bunch of paperwork and plastic cards....
Social bookmarking is the best method of advertising products by online enterprises for increasing traffic to their websites. It can help advertisers to provide greater publicity to their products and earn high recognition in the industry. In addition, social bookmarking can be a resourceful tool for increasing every company's website conversion rates to boost the sales volume. This marketing technique enables companies to have access to high quality links thereby, leading to an increase in the number of customers.
Advertisers can make huge profits by submitting high quality content to lot of social bookmarking websites and gain better credibility in the market. Besides, it makes good sense to use social bookmarking for your marketing needs as it can help in boosting your website search engine rankings. There is a greater possibility of increasing targeted audience to your website using this marketing technique to provide wider exposure to your...
Nowadays, a lot of people think that social media is all about sharing content, tweeting interesting tidbits, or posting the coolest infographic. And while all of these are indeed true, a lot of us seem to have lost track of the most fundamental purpose of social media: Connecting. No, I'm not just referring to virtual connections in the form of likes and followers; I'm talking about actual connections. Connections so genuine, that they actually exist in the real world.
The problem with most marketers nowadays is that they embed themselves too much in the social web, that they disregard the important link between social media and the outside world. Remember, your customers are real people too, and you won't catch their attention if you just keep posting content like a robot.
Always keep in mind that you have to pay attention to other people first, before they notice you. With that said, why not spend a few minutes every day helping those in your social...
Image credit: webtreats on Flickr
For small businesses and "solopreneurs," dealing with social media can be a balancing act. Since these types of businesses usually don't have a social media department at their disposal, they end up diving into Facebook, or Twitter themselves. But this becomes a problem when companies focus too much on social media, and neglect other important business tasks. Or in some cases, business owners try to do everything themselves by handling social media, marketing, and management all at the same time, that they end up with half-baked results across the board.
If you can relate to the above-mentioned situations, don't fret. The key to not being overwhelmed with social media lies in automation. There are tons of tools that you can use to take care of various social media tasks, such as following people and posting updates. You don't have to click on thousands of "Follow" buttons on Twitter, and you...
When you hop onto Facebook, Twitter, or any other social site, you might have the urge to use it for marketing purposes. Don't worry. It's not evil. However, it is different from traditional marketing and online advertising. Social sites are, well, social. They're a place where individuals come together to share stuff. If you don't know how to interact with the folks on social sites, you're sunk.
You have to take the social media crowd by surprise, and show them that you're not just trying to hock a bunch of junk:
1) Be a real resource, even if you don't make any money on the deal (at least, not right away). By adding value to your tweets and Facebook updates for free, you may not make any money. However, you increase the possibility that other people will share your valuable communication. Also, by helping other people, you are effectively extending your hand out to them and saying that you are a business, but you also...
Social media sites like Facebook and Twitter aren't just for telling everyone how drunk you got last night at your best friend's girlfriend's house. Businesses can also use social media to improve penetration into their marketplace. By connecting directly with customers, businesses can get valuable feedback about which products the market craves.
Businesses can also interact with customers, and make the whole process of buying and selling more informal. When a customer buys because of social media interaction, it should feel more like a friend recommending a good product or service instead of a faceless, nameless company pushing products to anyone that fogs a mirror.
Since social media didn't grow up as a marketplace for blatant advertising, users may be put off by overt product pushing. If you're tactful and mindful of how social media works, however, you'll be successful in your marketing attempts over the long-term.
Facebook is like this mysterious and wonderful utopia filled with buyers that have money and are willing to just come right out and tell you what they want through Facebook wall posts and their info pages. At least, this is the way marketers sometimes look at Facebook. However, cracking the Facebook code has proved to be difficult. Many advertisers walk away from Facebook ads with their tails between their legs.
What's more, some businesses are using Facebook as an SEO strategy to help improve search engine rankings. Businesses are convinced, by SEO companies, to set up Facebook pages to advertise their company. Then, these businesses try to advertise their Facebook page so that people will stop by, and click a little button that says "like" on their page. The more "likes" they get, the better. This is supposed to help them increase their search engine rankings in popular search engines like Google, Yahoo, and Bing. It doesn't.
Wait a minute....
Social media sites like Twitter, Facebook and LinkedIn have forever changed the way we interact with one another. Those social media sites have also changed the way companies interact with their customers and how those firms market their products and services. As a matter of fact, many companies who were early adopters of the Twitter model are already reaping the benefits in the form of increased sales and enhanced brand visibility.
Just consider some of the many advantages of setting up a Twitter account to market and promote your business.
You can use Twitter to provide up to the minute information about what your company is doing, including current promotions and product demonstrations.
Twitter can be used to reward your followers with product discounts, coupons and other special offers.
Twitter will allow you to keep your followers informed on what is going on in your industry as a whole, as well as what is happening...