Category: Social Media
Social media sites like Twitter and Facebook are changing the world of business, much as the Internet itself changed the business landscape only a decade or so ago. Many companies are still learning to navigate the world of social media, and the ones that have mastered that world are already starting to see results.
Many business experts recommend that even the smallest companies set up their own Facebook pages and Twitter feeds, but merely setting up those accounts is not enough. Setting up a Twitter account for your small business is just the beginning. You also need to know when, and what, to tweet and how to use this powerful social media site to grow your business and your brand loyalty.
One of the most powerful ways to use Twitter for your business is to set up separate channels for your various product lines. If your business is very small, you may not need to do this, but if your company makes more than one line of products,...
With today's consumer shopping online and researching businesses and products on their smartphones and tablets, your business' online presence is more important than ever. A social media site, such as a Facebook fan page or Twitter feed, can complement your business' website. Social media sites allow you to connect with consumers on a more personal level. Maximize the effectiveness of your social media site with five strategies.
Increase business by offering discounts and specials exclusively for customers you have connected with through social media. If consumers interested in your product see that you are offering deals on your social media page, they will be more likely to like your page or follow you. In addition, they will recognize that you value them as customers and social media friends. You can include links to online sales before they go public, post printable coupons, or feature online discount codes.
Twitter can be a very effective marketing tool for promoting your products and services to your online customers. One of the main advantages of using Twitter is to get a fast and quick response and maintain a constant line of communication with the users. The growing popularity of Twitter on the web has enabled lot of business owners to advertise their products and improve their business prospects. It also allows you to create your own online community and share relevant information with your customers.
Lot of people prefer to use Twitter as it is easy and simple to use and can be used to share messages instantly with the online visitors. In addition, Twitter can help in your company's branding efforts and provide more recognition to your products by helping you to reach across more number of customers. Now , you can make a remarkable difference to your business by using Twitter that allows you to have a huge list of followers with whom you can share...
Twitter is becoming an integral part of many company’s crisis communication plans. While Twitter will not prevent an issue from blowing up, it can provide a light in the chaos and stop a small issue spiraling into a big one.
GM used Twitter as a tool to understand and manage the impact of its bankruptcy filing in June 2009. Director of Social Media, Christopher Barger, said the real-time nature of Twitter communication was the single most important aspect of getting their message out.
As with all crisis communication, the key to an effective Twitter crisis response is planning and preparation. If you don't develop your Twitter presence before a crisis, you won’t be able to orchestrate an effective response. That is the first of four stages involved in an effective Twitter crisis response.
Develop your presence on Twitter before a crisis. Become part of the community, respond to...
The continuing development of social media has shaken up the marketing world. While it has allowed businesses, large and small, to reach a larger audience, it also has become vital to keep up with the latest trends and technology. This is something that can potentially scare off a lot of small business owners, who think that they need a large budget to pursue this new marketing avenue. However, by applying some creativity, small businesses can reach an unlimited number of new potential customers.
Tools like Twitter and Facebook are free to use and can be deployed to share valuable and relevant information with their target audience. In this way, businesses can build a trusting relationship with their potential customers. Also free and effective in drawing more people to your business are location-based social networks Gowalla and Foursquare. Having said that, it is advisable to think about what you are going to do before immersing yourself in social media...
For most Internet users, standard web browser bookmarking is indispensable. Without it, some form of awkward list-taking of URLs would be necessary in order to keep a record of interesting websites. It didn't take long for browser developers to add such functionality. It arrived in the form of Favorites and Bookmarks. Though these were welcome improvements, they had their shortcomings, which quickly became evident. The most obvious weakness was that over time many users found themselves with an unwieldy number of bookmarks. They urgently needed some method to organize them. Most browsers quickly introduced systems that allowed bookmarks to be grouped in folders. This was a significant enhancement, yet it only partially addressed the problem. It soon became apparent that many users tended to forget that they had folders. There was a very simple reason for this: at any one time, only a few of the folders could be seen on the browser's toolbar, proving the truth of the old...
Twitter is an important component of any online marketing strategy. It provides a unique way to interact with your customers and it can be an effective way to distribute your marketing message. The most effective Twitter marketing campaigns are built on well written tweets. With Twitter, you only have 140 characters to make an impact, including any links, so you need to make those characters count.
Keep the Length Down
Tweets are short by definition, with only 140 characters, but don't go all the way to the limit. Leave a few characters spare so people retweeting can add their own comments. Retweeters may want to introduce you to their followers to encourage their followers to click on your link. If you don't give them the space to do so then you'll lose a valuable marketing opportunity.
Use Keywords in Your Tweets
Twitter is indexed by search engines, and you need keywords to get indexed. Right now though, you're more...
As many of you know, social media has become one of the best forms of keeping customers attached to a business. Whether you are using social networking to make sure your customers are happy, or just trying to give your company a more positive look in the social world, social media is always a positive way to enhance your business' outward look. Furthermore, these days it's not even just the teenagers and children who are on sites like Facebook or Twitter, it is real working adults and people who are prime consumers. You may be wondering why these people out of everyone else are the "perfect" consumers for your products, but it is very simple, people who are tech savvy enough to use Twitter or Facebook on a regular basis will be the same people who are spending money online. Think about this, if your parents aren't even smart enough to use a computer then how are they going to feel safe or even understand how to use a payment service over the...
Google+ is the newest social network. Search giant Google developed it, and, as of November, 2011, it had about 31 million users. Until recently, Google+ only offered personal pages, but in November they started offering pages to businesses as well. These pages are available by invitation only for the moment, but the sooner your business can get one, the better.
Does My Business Need a Page?
Well, marketing professionals say yes. Even if you're already struggling to find the time to manage your Facebook and Twitter pages, you should add a Google+ page as soon as you get an invitation. Post the same information and statuses on your Google+ page as you're posting on your Facebook and Twitter accounts and you won't add much extra work, beyond setting up the page.
Unlike Facebook, Google+ business pages have no ads. Since your customers won't be exposed to marketing messages from your competitors, a Google+ page may be a better target...
Everyone and their dog these days can piece together a social platform for their home company and pretend that they know how to advertise and communicate with their customers, but the truth is, people often hugely overestimate their own skills and end up having their business suffer because of this. This is a very unintelligent way of approaching their various business decisions, but that is the difference between a small business and a large multi-faceted media company. Today we will examine the very fine line that people walk on, when trying to become friendly with their customers, and how problematic even a secondary lapse of professionalism can be. If we asked a large portion of our working entrepreneurs and other business type workers, the majority would tell you that there is no boundary to how close you can be with a customer. People would swear by the notion that if a customer and a businessman were best friends, it would lead to the greatest amount of sales, but we will...