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Category: Social Media

6 Ways To Increase Your Twitter Following

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6 Ways To Increase Your Twitter Following
Twitter is a great way to interact with your customers. You can generate buzz around your products and keep your company name out front by showing up on people's Twitter feeds. Unfortunately, the effectiveness of your Twitter marketing is limited by the number of followers you have, so growing your followers is a priority in all your Twitter marketing. Twitter users vastly prefer to read informative content and to click on interesting links, so provide meaningful content, and capture your existing customers by putting a link to your Twitter account from your home page. Make Your Account Name Easy To Remember Pick an easy-to-remember name when setting up your account. It should be closely related to the name of your business. If you have to add words, relate them to your name or your industry. A musician could add "music," to the end of their Twitter name, while a bakery could add "cakes," or "baking." The easier...

Use of Social Networking Sites for Corporate Branding

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Use of Social Networking Sites for Corporate Branding
Image by FredCavazza.net Social networking is the latest buzzword in online marketing and a powerful way of connecting with the potential customers. Most of these social media sites have gained popularity due to the large number of users who can remain connected from anywhere across the world. Besides, it allows a two way communication between the buyer and seller on the Internet to seek vital business information about the goods and services. Social media sites are growing at a faster pace than ever before and have gained a wide reputation among the Internet marketers as a means of promoting goods and services online. -Today, all kinds of companies ranging from the small and medium ones are taking advantage of these social networking sites to establish their presence in the market. In the initial stages, lot of niche companies have to put in huge efforts to build their image through corporate branding strategies. They make use of these social networking...

Could Google Plus be the Next Greatest Internet Innovation?

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Could Google Plus be the Next Greatest Internet Innovation?
Many people hyped the Google social networking platform as being "revolutionary" and utterly amazing. It seems that the exact purpose behind this so-called social network has been redesigned into an SEO based platform. Or rather, the people who use G+, as many proponents of the younger generation seems to call it, like to also use the new "like" system it provides. Google wanted to have a fight with Facebook over one of the main sources of internet traffic, social networking, and a fight is exactly what they have received! Everyone can understand the idea behind having an easy way to connect with your friends, or to communicate with long lost lovers... but social networking has changed very much so in the last few years. Originally it was just supposed to be an organized and simple way to talk to your buddies, without having to deal with cell phones and all of that hassle. Understandable? Yes, but the problem which ensued, was that the...

Optimize Your Twitter Tweets to Build Your Website Readership

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Optimize Your Twitter Tweets to Build Your Website Readership
Who would have thought a few words on Twitter could actually bring online businesses forward in the search engine rankings, but they do. Not only do your Twitter tweets reach your targeted audience, they are also visible to the search engines. With good optimization using keywords in those tweets, you will build a larger readership and grow your online business. Ideally, use your website domain name or business name as your Twitter ID. These are visible in front of each tweet you make. In terms of search engine optimization, this is extremely important, because these are the first terms picked up by the spiders. If both your website name and your business name are already taken, find a profile name that best fits your business, and ensure it is a searched keyword. Your Twitter profile should also include keywords. Keep in mind that space is limited, so use it to the best advantage. You have the ability to personalize your profile page, so give it a...

Using Social Networking Sites to Gain Contacts

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In this day and age, you cannot afford to let your competitors get the one-up on you in any way possible. More so than 50 years ago when an effective method of advertising was displaying banners and handing out flyers, today you have to be on the ball, which means you need to be constantly available for your customers in an open style. This translates to running many social networking profiles, something that almost every respected, and publicly traded, company has to do. Though this can be very time consuming, and a waste of quality work hours for some, it is also being considered one of the best forms of organic traffic for websites these days. Not to mention the ability to create a strong bond between your company and your customer, but with social networking you can bring the quality customer service your company has been known for to a whole new level. Never before have we had the ability to tweet an 80 character message to millions of people, just by the push of a button....

How to Develop a Long-Term Social Media Strategy for Success

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How to Develop a Long-Term Social Media Strategy for Success
Social media encompasses the lives of nearly every individual, whether it's reading a blog on the web or following the latest updates from friends on Facebook. The adoption of social media as part of the daily life has opened new opportunities for businesses to reach and connect with their target audience. However, businesses that have been quick to jump onto social media have shown they are still very inexperienced with using it. This article will share how to develop a long-term social media strategy for success. Phase #1: Identifying the Core Audience Before any business can reach a market, they must first understand who they are targeting. After all, how does one market a product if they can't find a customer? Social media strategy, like business, needs to have a definition for the core audience. This can be pulled from existing demographics from a business, research or tuning into social media mediums and manually monitoring potential...

Facebook's Bug Bounty Program: Paying Hackers to Find Security Threats

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Facebook's Bug Bounty Program: Paying Hackers to Find Security Threats
For decades, hackers have been seen as the enemy. Hackers have been known to steal identities, corrupt computers and break online systems. However, this has changed recently with a new program which pays hackers to find security threats in the Facebook platform, dubbed the Bug Bounty Program. What is Facebook's Bug Bounty Program? The Facebook platform is a complex culmination of years of programming and design which makes it incredibly difficult to spot all of the “holes” in the system. Facebook has a dedicated team specifically focused on finding bugs within their system. But the recent Bug Bounty Program takes this process a step further by using intelligent programmers to aid in finding these bugs, and other problems, within the platform. For quite some time, programmers have been active in reporting bugs and issues in the Facebook platform. It was this recent addition of the Bug Bounty Program that rewarded efforts at the tune of $500 for...

Facebook Timeline: "This is Your Life" Digital Scrapbook

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During the keynote speech of the annual f8 conference for Facebook developers, Facebook CEO Mark Zuckerberg introduced Timeline, a new feature to the social network. Timeline will be your own personal history in which to merge your digital self with your real-life self. Many current users of Facebook currently use albums to share photos with friends. Timeline is an extension of that premise that allows users, as Zuckerberg states it, a "new way to express who you are" in a digital scrapbook. This Timeline profile is arranged in reverse chronological order so that the most recent events are displayed first and can extend as far back as before you first logged on to Facebook. In this new Facebook experience, users will be able to share with friends on two different levels; the Ticker and the Timeline. With Ticker, friends will still be able to post status updates in real-time, that's the Facebook with which we are familiar. The Twitter-type updates about who is...

Google's "+1" Button Will Add Up to Higher Search Rankings

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Google+, the search engine's social networking site, has quickly gained popularity despite the fact that it was only released and launched a few months ago. No doubt most internet users have already seen Google+'s "+1" buttons all over the internet within search results and on news organization sites. Many businesses and marketers are asking themselves if they should cash in on this popularity and how to begin. The endorsement of early trendsetters can have added value to marketers and businesses. Ultimately the factors that drive up internet search rankings are the same factors that existed before Google+'s "+1" button or Facebook's "like" button. For those unfamiliar with the "+1" button, it is an equivalent to Facebook's "like" button or thumbs up button. Users throughout internet websites can add their endorsement to the website with a "+1" button or "like" button that gets added to...

Facebook's f8 Conference: Integration of Entertainment and Personal Histories in Facebook

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Facebook's f8 Conference: Integration of Entertainment and Personal Histories in Facebook
The 2011 Facebook's f8 conference is an annual conference for developers and entrepreneurs with a focus on Facebook and social networking. The last two conferences included announcements by Facebook CEO Mark Zuckerberg about new features that are being introduced to the public. One of the announced new features of the 2010 conference was the now universal "like" button. The latest conference, held in San Francisco, California on September 22, 2011, included many major changes and new features including a profile redesign, the Timeline, the integration of more "lifestyle" apps and streaming entertainment from movie and music providers. CEO Mark Zuckerberg kicked off the f8 conference with an introduction to Facebook's Timeline. Zuckerberg introduced Timeline as a "new way to express who you are," although essentially it is a digital scrapbook. Timeline will begin filling itself in based on the information users have already...

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