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Category: Social Media

Can Google+ Run Circles Around Facebook?

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Google+ is a bold move by the company that has become term synonymous with internet search, to take on Facebook the social networking giant. At first Google+ seemed to be a genuine threat, but some of their fundamental differences aren't luring users away from Facebook. One of the fundamental differences is that Facebook is about sharing and relating to one another while Google+ emphasizes connections to each other. One of the clear strengths of Google+ is integration into Google's other software and products. If you currently use a Gmail account for your email, you already have a YouTube account, and maybe you keep online photo albums with Picassa or started a blog on Blogger. Although you can post links to Facebook, Google's user experience design team can make the process seamless so that with one click a user can post additions to an album or a new blog post across all of the Google realm including Google+. Facebook users will find some similarities with...

How to Gain a Presence on Twitter

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Twitter is a real-time information network that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets." From the day it was launched by its creator, Jack Dorsey in 2006, over 200 million users is actively connecting and sending messages over the internet as of 2011. Boosting your company's presence online by creating a Twitter account would be one of the best decisions you made for your business. Though it may seem to be a small-scale type of network, over the years Twitter has become substantially helpful in community building. It provides a venue for your company and existing customers to contact and establish strong relationships while enticing new followers. Almost all Twitter users are hyper-connected meaning they are usually influencers who really want to share their opinions with other people. If you can take a hold of these people, they can serve as your pipelines to other niche market since most of them...

4 Reasons Why Google+ Is Superior to Facebook for Internet Marketing

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4 Reasons Why Google+ Is Superior to Facebook for Internet Marketing
Most internet marketers know that social networking provides an excellent and low cost means of marketing a product. With social networking, marketers can get a sense for the average age, gender, and class of their customers. Social networking also allows marketers to directly market a product. Accounts on Facebook, MySpace or Google+ can yield substantial gains with relatively little effort. Google+ is Google's latest foray into the social networking world. Though Google claims that Google+ will not compete with Facebook, the similarities between the two services are striking. Both feature a photograph of the user and include photos and recent posts. Both networks feature a feed of information that displays updates from other users. Despite these similarities, Google+ differs from Facebook: Google added features to Google+ that make it superior to Facebook in certain important ways. In particular, internet marketing is easier and better on Google+ for several...

Why Google+ is important for your Social Marketing Strategy

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Why Google+ is important for your Social Marketing Strategy
Social media marketing is a very important aspect of a successful marketing campaign. Business owners who do not utilize social media sites in their marketing strategy are not as successful as business owners who properly use social media sites like Facebook and Twitter in their strategy. Google+ is a new social media site, and many people are wondering if it is as effective as other sites for social media marketing. Because it is so new, there are no concrete studies from various online marketers. However, there are some important general reasons why Google+ can benefit business owners. It is unique. Many people are calling Google+ the Facebook killer. However, this will most likely not be the case. Google+, while being similar to Facebook, is unique in many ways. Facebook's creator, Mark Zuckerberg, has a very specific goal for his site. He hopes that it will revolutionize the way people relate to each other. Google+, however, is aiming to revolutionize the way...

5 Ways to Fail as an Affiliate Marketer on Twitter

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5 Ways to Fail as an Affiliate Marketer on Twitter
Social networking sites are less tolerant of spam than most discussion boards or blogs. Although your followers may not object if you add an occasional affiliate link into your tweets, you must do so carefully. There are five sins that tempt even the most honest affiliate marketers. They include: Betrayal. Your Twitter followers are your fans and friends. They trust you to impart useful information and make their lives better. If you link to a website that turns out to be a scam, anyone who is taken advantage is going to write you off. Your reputation is the key to success online. If you want to ruin your reputation, simply prove you can't be trusted. It works every time. Spam. Spam is the disease that plagues the Internet. Twitter users hate spam as much as anyone else. If you send spammy affiliate links to your followers, don't expect them to be your followers very long. No one likes their feeds to be cluttered with junk. They find it particularly...

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