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Category: Social Media

5 Ways to Become a Power Networker on Twitter

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5 Ways to Become a Power Networker on Twitter
Are you looking to get on the radar of potential clients, partners, or mentors? If so, then Twitter is a great place to start. The microblogging site doesn’t just let us find and follow relevant people, it also makes it really easy for users to make significant connections with others with just a few clicks. People have landed jobs, found clients, and gained new customers thanks to the site, and all that was due to a little networking savviness. If you’re trying to improve your networking skills on Twitter, then the following tips should get you started on those connections in no time. Note that all of these tactics are quite easy to implement. The challenging part is doing them consistently. Perform these tips whenever you can (the more often, the better) and you’ll start to build more meaningful relationships with others. #1 Mention the Author, Not Just the Blog This is a great tip to try when you’re sharing a guest post...

5 Tips to Optimize Your LinkedIn Company Page

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5 Tips to Optimize Your LinkedIn Company Page
LinkedIn isn't dead. Far from it. A lot of SEO companies have been pooling their best talent and trying to figure out how to take advantage of LinkedIn's new company pages. Everyone is familiar with LinkedIn's standard profile pages, but the social networking giant for professionals has upped the ante by allowing you to set up an awesome company profile page. What you might not know is that LinkedIn has made it somewhat simple to optimize your page for maximum visibility. All you have to do is follow a few simple tips. Use the Home Tab For Career and Products You don't have to battle LinkedIn's profile page template for good visibility of your company's products and services. LinkedIn gives you a nice sidebar on the "home" tab that features this information for you. Your company can also list career opportunities in the sidebar making it a very useful space. Your visitors can now quickly find what they want, and you can...

Targeting Moms? Social Media is a Good Place to Start

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Targeting Moms? Social Media is a Good Place to Start
Moms are responsible for keeping a lot of industries alive. As Nielsen put it, they “are at the center of their family’s offline life, so it’s little surprise that they’re also at the center of many of the biggest trends online as well.” If your business or website caters to families, kids, or women, then there’s a good chance that you have customers who happen to be moms. Do initial research and determine if mothers are a big part of your customer base. If they turn out to be a significant component of your user or client-base, then you may want to consider upping your online advertising and marketing efforts towards this particular demographic, because moms are increasingly becoming more web and social media savvy. In fact, according to Statista, mothers use social media a lot, with 80% of them using social media services regularly. That statistic right there should be enough to get you to increase your mom-centered social media...

8 Traits of Highly Effective Social Media Managers

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8 Traits of Highly Effective Social Media Managers
So you want to work in social media? Before you start sending out resumes, realize first that being a social media manager (sometimes referred to as “community manager”) isn’t as easy as it looks and it certainly isn’t for everyone. On the outside, managing social networks may look like it’s all about posting interesting articles and hitting “like” every now and then. But the truth is there’s so much more to being a social media manager than likes, tweets, and plusses. The job requires an understanding of people and an eye for emerging trends and technology, among others. Below are some of the characteristics that would make a great social media / community manager. If you’re thinking about applying or taking a job in the industry, see if you possess the following traits. (If you don’t have these characteristics, you need to be at least open to developing them.) Digitally Extroverted –...

5 Social Media Myths Busted

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5 Social Media Myths Busted
You've got a social media account - maybe several. What do you do now? If you're like most companies you either sit on it, post a few updates, or hire someone to take care of that stuff because it's laborious and doesn't lead to any kind of real bottom line results, right? Hold on a second. Social media isn't just for kids and Facebook isn't the only game in town. Have you bought into these other myths? 1) Myth: Google+ is dumb. Fact: Yes Google+ hasn't been as popular as Facebook. However, Google+ posts are showing up in the search results. If you want more visibility, get back on Google+ and get to work. There are 100 million people on Google's social network. If you start posting, someone's going to see it. Your profile will show up next to the search results for posts that shows up in search results. Consider that a good thing. So, even if you're not seeing a lot of engagement on Google+, you might see some...

Top 10 Facebook Fan Pages and How To Use Them In Your Business

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Top 10 Facebook Fan Pages and How To Use Them In Your Business
It's not an automatic win if you sign up to Facebook, slap up a fan page, and get a few fans. The big name-brand companies out there have spent hundreds of thousands, even millions of dollars to try to figure out how to take advantage of the social network. Some of the best companies out there have finally realized that you have to "humanize" yourself on a site like Facebook. Unlike Google's organic (or even paid) search engine, people don't come to Facebook with the intention of solving a problem - not really. They log on to have fun. It's probably the largest site dedicated solely to the purpose of being entertained. Even news stories that get shared, liked, and quoted often take a back seat to neat science photos, comics, and - of course - funny cat pictures and videos. Photos happen to be one of the most sharable things on Facebook (along with videos). The best fan pages take advantage of this, along with the viral nature of contests or...

5 Ways To Kill Your LinkedIn Account and Destroy Your Reputation

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LinkedIn is one of the best business to business sites on the Internet. It's filled with professionals from almost every industry. Because of this, it's a marketer's dream. There's a lot Internet gurus on the net that write about how to take advantage of the social networking site, but a few things always seem to go overlooked. Breaking the TOS on LinkedIn is one of the easiest ways to get yourself banned and ruin any marketing potential you have there. So, if you want to cultivate some of the best leads ever for your company, don't: 1. Use a Fake Name - Fake names are a big no-no on LinekdIn. It seems like an obvious rule, but some people use nicknames to keep their anonymity and some small business owners use the company name while building a personal profile page. If LinkedIn catches you using anything but your real name, you could lose your account forever. 2. Spam Groups Discussions - It's unfortunate, but some marketers take advantage...

Facebook Has a Billion Users. Now What?

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Facebook Has a Billion Users. Now What?
On October 4, Facebook announced that it had reached more than one billion monthly active users. In short and sweet blog post, founder and CEO Mark Zuckerberg himself wrote: This morning, there are more than one billion people using Facebook actively each month. If you're reading this: thank you for giving me and my little team the honor of serving you. Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life. I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too. The blog post also included a link to a fact sheet that breaks down other key metrics about how people are using Facebook. Here are some of the most interesting facts in the document: Since the social network’s launch it saw: Over 1.13 trillion likes since launch in February 2009 140.3 billion friend...

7 Important Twitter Updates You Might Have Missed

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7 Important Twitter Updates You Might Have Missed
The big blue bird of social media has been pretty busy lately, and it has made some major changes that have affected (or will affect) how people use the service. Whether you’re a marketer, a developer, or just a typical Twitter member, be sure to keep yourself abreast with these updates as they will most likely change how you consume and post information on Twitter. This post will give you a rundown of the latest important updates that the microblogging site has implemented. If you’re a Twitter user, be sure to check them out and see how they affect you and your audience. The Header Image Update – It looks like the idea of cover images is really catching fire on the Internet. First, Facebook redesigned member profiles by requiring people to include a cover photo at the top. Not long after that, Google+ added a similar element into its profile pages. Now, it’s Twitter’s turn to join the cover image trend. Last week, the...

The Nasty Truth About Social Media Marketing

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The Nasty Truth About Social Media Marketing
Everyone's using social media these days to advertise. It's easy to jump on board when big-name companies like Facebook and Google are showing you the number of users they have. These aren't black hat community sites. These are household names. They have real users. They have an awesome ad network. They must be telling you the truth about how many users they have, right? Not so fast. You can spend a lot of time, and money, on various social networking sites like Google, Twitter, Facebook, and LinkedIn only to end up with a big marketing bill and no leads. When you peel back the veil of secrecy on these companies, the numbers behind the hype aren't so appealing. In fact, when you learn the truth, you almost want to use so-called "blackhat" techniques to take advantage of what these social sites must already know: a big portion of their user base consists of fictitious users. Facebook Facebook is one of the most...

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