Category: Social Media
Old-school salesmanship and social media marketing have a lot in common. Contrary to popular belief, the best salesmen aren't the ones who talk their prospects into buying something. No, the best salesmen are the ones that listen. They listen to every word the prospect has to say before making a judgment about whether they can sell anything.
Social media is a lot like that. For small businesses, this type of internet marketing is very different from traditional SEO because it represents a way for you to interact with potential and existing customers on a very informal level. Because of this, you're allowed entry into a world that you otherwise wouldn't be privy to. The key thing to remember, in a business context, is to listen. Do a lot of listening. Listen (or rather, read) everything that your potential customers have to say before offering them anything. Instead of rushing in with your solution, listen to their problems and challenges. Let them tell you what...
Being on social networks such as Facebook and Twitter isn’t just about marketing and building awareness for you brand. Customer service is increasingly becoming a huge aspect of the social media landscape. A lot of people use online channels to voice out complaints and share bad experiences, so you should always be on your toes when it comes to handling the things being said about your company.
Performing customer service through social media isn’t a job that should be handled informally. If anything, companies should exert more effort to take it more seriously and spend more resources in training customer service reps.
Below are some tips and best practices for performing customer service via social media. Check them out and see which ones are applicable to your business:
1. Continuously monitor conversations – Use social media monitoring tools to track what’s being said about your company. Websites such as socialmention.com...
If you ever bought fake “Likes” for your Facebook Page, then prepare yourself, because you might see a dent on your fan count soon. On Friday, the social network announced that it will “take action against suspicious Likes.” Here’s what the Facebook Security team had to say about the matter:
When a Page and fan connect on Facebook, we want to ensure that connection involves a real person interested in hearing from a specific Page and engaging with that brand’s content. As such, we have recently increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms.
This change isn’t expected to be too drastic. According to Facebook, “less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms.” Facebook’s security team didn’t reveal any specifics as to how they will remove...
With so many people buying fake "Likes" on Fiverr, or some other "gig" site, there ought to be a way for honest people to get honest "Likes" on Facebook. After you've introduced your website to all of your personal contacts, it's time to think about a larger strategy. This one is courtesy of James Altucher and goes something like this:
1) Be in charge of your own promotion. A lot of webmasters think that if they write great content, people will spontaneously link to their website. Maybe that's true, but maybe not. If you're doing nothing to promote yourself, then you should expect nothing in return. Yes, Google might pick up on those long-tail keywords, and help you out with them in the SERPs. However, if you're after social traffic, then you will need to give yourself a boost or have an offer so unique and compelling that people are going to call you on the phone begging you to let them link to your site (i.e....
Don’t believe all the gloom and doom that you hear about email marketing, because email is most certainly not dead. Social media fanatics may act like email is on its way out and social is the new silver bullet when it comes to reaching customers, but the fact is, email still remains one of the most effective online marketing tools out there and it will continue to be a power player for years to come.
Of course, this isn’t to downplay the effectiveness of social media. Sites like Facebook, Twitter, Pinterest, and the like all have very unique features that allow brands to connect with users like never before. With that said, instead of comparing the two marketing tools, it’s best to find ways to make email and social media work together. They don’t have to compete with each other, and marketers aren’t required to pick one over the other.
In fact, Experian recently released a new infographic that illustrates how marketers can...
Less than a decade ago, the Internet was far less interactive than it is now and much fewer people had access to it as well. Roll on the past few years and things like social media and cloud services have taken the virtual world by storm. When it comes to promoting a website, there is a great deal more to do than a little search engine optimization to build up a decent amount of traffic to your site. As the virtual world evolves, Internet marketing is becoming more and more versatile and there are many elements which are simply too important to ignore. Social media is one of the main reasons that most people use the Internet. Of the various types of social media marketing, there is social bookmarking.
What is Social Bookmarking?
Today, the Internet is all about sharing information. Social bookmarking is one of the most important elements of this. An example of social bookmarking is when someone posts a link to a webpage on Facebook or on another social...
Almost everyone who regularly uses the Internet has some idea of what social media is, but many businesses and individuals hoping to make some money online are still unaware of its great importance in the world of Internet marketing. Social media barely existed a decade ago but now it is something that the majority of the world's Internet users use on a daily basis. Take Facebook, for example. Launched in 2004, it has now become the world's most popular social networking site with member numbers approaching an enormous one-billion – almost a seventh of the world's population!
Many of those who are new to the scene of Internet marketing make the mistake of thinking of social networking solely as a way for people to keep in contact over the Internet. However, it is also one of the biggest, if not the biggest players in the online business scene. From Facebook business pages to live Twitter feeds offering news on a company's latest products...
Buffer, an innovative social sharing app, has been making waves in the Twitterverse and beyond since it first launched in 2010. Not only has it been covered by just about every tech blog and news site on the web, the app has managed to garner over 150 million users because of its excellent capabilities and features that allow people to save time and get more results.
Buffer supports Twitter, Facebook, and LinkedIn which is perfect for anyone managing multiple social media accounts. Instead of visiting these sites one by one, you can simply schedule and manage your posts all from one interface.
If you aren’t using Buffer in your online and social media strategy yet, check out the list below and see why the app could be the perfect addition to your social media utility belt.
1. Tweets are optimized automatically – Sure, there are tons of tools out there that let you schedule your posts, but what makes Buffer stand out is that it...
Conducting contests is one of the quickest ways to gain new fans and followers. However, as effective as they may seem, promotions can sometimes backfire due to poor planning and lack of research.
If you don’t properly plan and execute your contest, you could end up with a bunch of “fans” that aren’t really interested in your company. Several businesses make the mistake promoting their giveaway to anyone and everyone, which often results in people joining just for the sake of the prize.
Additionally, running contests without researching the social network’s terms can result in an account suspension if the site gets wind that you’re not following its rules.
If you’re planning to run a contest on Facebook and Twitter, be sure to plan it well, and ensure that it’s in line with the terms and conditions of each social network. Don’t conduct a contest just for the sake of doing so. Map out the goals...
Have you ever spend countless hours combing through Google's Adwords (keyword) tool to search for the holy grail of keywords for your niche? What happened? You ended up typing in a keyword and sifting through mounds of data, most of which you already knew was incomplete or completely misreported by Google. Then, you tried to guess at the intent of people searching for those keywords, played with exact match, phrase match, and broad match while also checking the competition for those keywords.
In the end, you kinda sorta relied on the competition level as a guide for competition in the organic results when it really only refers to competition in the paid side of things. You tried encasing your keyword in quotes like this: "keyword."
In this example, if you were targeting "dog location services," you might think you've stumbled onto a gem. Look, there's not much competition. You've chosen an arbitrary number of...