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Category: Social Media

Losing Views & Engagement with the Facebook Timeline? Here's How to Get Them Back

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Losing Views & Engagement with the Facebook Timeline? Here's How to Get Them Back
If you noticed a drop in your Page’s tab engagement level since Timeline was released, you are not alone. According to Mashable, a study by PageLever revealed that “tab engagement has dropped off 53% since brand Pages began adopting Timeline.” PageLever collected data from about 500 Facebook brand Pages with more than 10,000 fans each. With this information, researchers found that the decline began on February 28, “the day brands were able to opt-in to Timeline.” The drop continued even further after March 30, when all Pages were mandated to switch to Timeline. To explain these findings, PageLever founder Jeff Widman told Mashable that he believes “it’s a combination of two things: That brands can no longer set a custom tab as their default landing page for non-fans, and Tabs are less visible in the Timeline layout.” Widman furthered that “Without the option to set a custom tab as the default view,...

Getting Your Posts Noticed on Facebook: To Pay or Not to Pay

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Getting Your Posts Noticed on Facebook: To Pay or Not to Pay
There is an increasing business presence on Facebook in the shape of companies and brands that are actively engaging and interacting with their target audience. But what many business owners don't realize when they start out with Facebook marketing is how difficult it is to get your posts to appear in fans' newsfeeds. Just like Google, Facebook uses complicated algorithms to calculate the relevancy of a post to the user. So, to increase the visibility of your posts you need to do a little Facebook optimization. There are currently two ways of achieving greater visibility for your posts on Facebook: the paying method and the free method. Let us take a look at the free method first. Facebook uses four main attributes to determine if a post will end up on a user's newsfeed. Affinity When a fan responds to your posts on a regular basis, then you have affinity with that fan. The more interaction there is between your page and your...

How to use the power of social media marketing to reach your target audience?

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How to use the power of social media marketing to reach your target audience?
Social media marketing can be a great way for growing your business and developing a high level of interaction with your potential customers. In fact, it is one of the most powerful business promotional tools available today that can help marketers in reaching their target audience. Additionally, it works out to be cheaper and cost effective method of advertising your products and services in the market. Social media marketing allows you to share valuable and useful information with your customers using interesting links and web pages. Besides, companies looking for successful branding can find social media sites to be an excellent medium for creating popularity for their products in the market. Now, you can use social networking to build your professional contacts in the industry and also reach out to millions of online visitors. It also provides marketers a great opportunity to reach out to people who have similar interests in a niche related area of...

10 Effective Tools That Can Turn You into a Pinterest Powerhouse

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10 Effective Tools That Can Turn You into a Pinterest Powerhouse
Say what you want about Pinterest, but it looks like the image-based social networking site is here to stay. According to AllThingsD, a recent report by Monetate forecasts that Pinterest will become “the most significant driver of social traffic to e-commerce sites by the end of the year — besting more mature networks like Facebook or Twitter.” Of course, the above-mentioned report is based on just one company’s studies, and forecasting how a site will perform in the future isn’t an exact science. Still though, Pinterest’s wide reach and popularity undoubtedly makes it a force to be reckoned with. With that said, don’t let yourself get left behind. Be sure to optimize your Pinterest account and include it in your online marketing strategy. Need a little help? The following tools below should effectively help you in widening your reach, analyzing your performance on the site, and making your content much more...

Top reasons for having social signals for your online business

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Today, every online enterprise requires a solid marketing strategy to remain competitive in the industry and establish their presence in the market. Hence, it is imperative to utilize social media channels in the right manner to get excellent business exposure and bring greater visibility to your products and services. Yet another increasing trend observed these days is to monitor social signals that may have a huge impact on the performance of your online business. One of the vital benefits of tracking social signals is to gather relevant information on the current market scenario and gain an insight about the needs of the customers. In fact, social signals can helpful in evaluating the performance of your website against the others and making suitable improvements to your business. Additionally, they can be vital marketing tools for driving targeted traffic to your website and help in building a greater brand value for your products in the market. Moreover, these social...

Getting Started with Twitter Social Media Marketing

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Getting Started with Twitter Social Media Marketing
While still relatively new compared to the traditional forms of Internet marketing, social media marketing has taken the business world by storm. It is simply something that businesses can no longer afford to miss out on. Social media marketing refers to marketing via websites such as Twitter, Facebook and many others. These sites are immensely popular with hundreds of millions of users around the world. Twitter, in particular, is well-equipped for social media marketing and almost any company can benefit from it. If your business is serious about succeeding in the highly competitive world of Internet marketing, one of the first things you should do is claim your brand on Twitter, among other websites. The following guide will walk you through the basics of getting started with Twitter marketing. Claiming Your Brand and Setting up Your Twitter Account Claiming and protecting your brand or business name on Twitter is something you should do as soon as...

Your Complete Guide to Utilizing Facebook's New Page Features

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Your Complete Guide to Utilizing Facebook's New Page Features
Over the last couple of weeks, Facebook has been rolling out new tools for Page administrators. Some of these features have been on Page owners’ wish lists for quite some time now, and it looks like Zuckerberg’s empire finally took notice. If you’re a Page administrator looking to generate more buzz and leads on the social network, be sure to pay attention to these new features as they could potentially do wonders for your business page’s engagement level and analytics. Check out the rundown of these new features below. 1. Easy to access analytics for each post – You can now see how each post is doing straight from your Facebook page. Prior to this update, admins had to go to the Facebook Insights page to see the reach and viral metrics of their posts and updates. Now, Facebook has added some analytics at the bottom of each post, allowing you to get a quick snapshot of its performance. Simply hover on the data below the post and a box...

Tips To Integrate Social Media Marketing On Your Website

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Tips To Integrate Social Media Marketing On Your Website
Social media marketing can provide brilliant exposure to your online business and create instant publicity for your products and services. It can be the best way to connect with a niche target audience and drive high volume of traffic to your business website. Additionally, it paves a way for building solid relationships with your potential customers and boosts your business prospects. Now, you can use social media channels to promote your articles and blogs that can help in endorsing your online products. With the presence across social networking sites, you can share valuable business information with millions of online readers. It is one of the best ways to build a huge brand presence on the Internet and provide them quick updates about your products. For small companies, social media networks help in providing a cost effective solution and helps in reducing the advertising expenses. It enables them to target their niche customers and create a greater...

How to use the new Google+ changes for business branding?

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How to use the new Google+ changes for business branding?
Google+ can be a fantastic social networking platform for launching your online business and providing a huge boost to your promotional efforts. With some of the recent changes introduced by Google+ , online enterprises can make use of this best opportunity to improve their brand image in the market. Now, the new version of Google+ provides some excellent features with improved navigation facilities for online users. Essentially, this social media tool enables you to connect with your niche target audience and helps in effective promotional of your online business. It helps you to share all the valuable business information and updates with your potential customers by engaging them through social circles. One of the best ways to drive traffic to your website and build impressive readership is by promoting articles and blogs using these social media sites. Hence, Google+ can be useful in bringing greater exposure to your online business with improved visibility...

Use Twitter to Tap into the Power of Email

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Use Twitter to Tap into the Power of Email
Earlier this week, Twitter announced that they have begun sending out weekly email digests to users to give them a summary of the most relevant stories and Tweets by the people that they follow. According to Twitter’s official blog, “Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you.” You’ll be able to view the entire article by clicking the headline, and you’ll also be able re-Tweet and share the stories straight from the email. The “new email digest also features the most engaging Tweets seen by the people you follow, even if you don’t follow those who wrote them.” This means that if a particular Tweet was marked as favorite, reTweeted, or replied to by a number of your followees, then the original Tweet could appear in your email digest, even if it wasn’t posted by someone that...

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