With fierce competition only a click away, your e-commerce website must provide an impeccable user experience if it wants to have any hope of holding onto its place in the market. However, even if your digital marketing efforts are drawing in more traffic to your website than you ever hoped for, it's all for nought if your bounce rate is high or people are abandoning their shopping carts in droves. Likewise, even if you have the best prices in your industry, a poor user experience will turn many customers away. A successful e-commerce website relies on a clearly defined customer journey, which is complemented by the following features:
1. Mobile-Friendly Design
Consumers are more likely than ever to find your website while browsing from a smartphone or tablet, and making purchases using mobile devices is also becoming increasingly common. Additionally, a recent algorithm update by Google favors mobile-friendly websites in search results delivered on mobile...
Do you remember the times when the Internet still wasn't big and all the marketing efforts mainly meant expensive advertisements? It was like companies trying to fight for getting the best TV program's schedules for releasing a short advertisement. And of course, big companies had advantage over the little ones in terms of money. Now all of that have changed. And is still changing.
The Internet had changed the way people make business and how they grow. The essence and strategical thinking remains but there are new tactics and new players. In today's world, if you are starting up a company and want to make it big, you actually can.
According to Internet Live Stats, which is a site that shows all statistical data relating to Internet used by people around the globe, around 40% of the world population has an internet connection today, this is a bit more than 3 billions of people. Only in 1995, these number was less than 1%. So, in 10 years things have changed...
Probably you have seen, a couple of weeks ago, the pretty successful “Exploding Kittens Cards Game” campaign on Kickstarter created by Elan Lee, Shane Small and Matthew Inman, famously known as The Oatmeal. From a US$ 10,000 initial goal, they have successfully pledged over US$ 5,000,000 at the moment and still have 16 days to go! We are almost pretty sure that if a totally unknown person would have created some similar cards game, it wouldn't have collected those millions, maybe not even one. So, that makes anyone think… Why some -apparently- simple cards game have pledged so much money in such a short period of time? What kind of sorcery is this? What is the secret ingredient?! Well, the answer is very simple: The Oatmeal.
It is pretty awesome what a legion of fans and followers can do. Seriously. And that fact makes me recall the Kevin Kelly’s post in 2008 about having 1000 True Fans. Yeah, sure, this doesn’t sound like a big deal, huh?...
Are you interested in growing your blog subscribers list but not been able to achieve much success in your efforts?
Sometimes, despite trying several methods it may not be possible to get the best results to boost your blog readership. If you think your efforts are not getting you where you want, then it’s time to rethink on your blog optimizing strategy and find out how you can add more value addition to attract more viewers to your blog.
Do some self-check to get better success
Ask yourself the following questions:
What’s the main purpose of your website?
Is it able to support and bring more exposure to your online business?
What do you wish to achieve in the end?
Just carefully think about these questions and find out answers to them and then try the strategies that we have suggested below to turn your website visitors into loyal blog subscribers.
#Focus on providing top quality content
If you’ve just started a...
Are you aware that the key ingredient to the success of your marketing campaign lies in integrating your user generated content?
Most marketers often overlook the importance of having a powerful user generated content or UGC that can be used as the voice to represent their companies. With a UGC, you can narrate your brand story in front of your potential customers and make a positive impact on their minds, while influencing their purchase decisions too, always taking special care of the SPAM that UGC may bring:
@jamesr990 @cognitiveSEO @aleyda spam is a hard problem for sites that focus on UGC; keeping spammers out & keeping things easy is tough.— John Mueller (@JohnMu) October 13, 2014
Tips that you can use to integrate UGC for your social campaigns
-Generate awareness and increase curiosity
One way to make your products popular and well-known among customers is to create a buzz about them in the beginning itself. Rather than awaiting the...
Do you want your website to get greater recognition and catch the attention of your readers with increased traffic?
As you might be already aware, creating powerful and engaging blog posts can be the best way to attract quality traffic from your niche target audience. But sometimes, despite writing blog posts and sharing them across social media, you might not be able to get much success from your advertising efforts.
Hence, it may be important to look at some new ideas or use a fresh approach to engage your readers to your blog posts. Let’s discuss how to use some of the best tactics to captivate your readers instantly:
-Share content on small and less familiar networks
It’s quite obvious for marketers to use the most popular social media networks such as Facebook, Twitter or LinkedIn to promote their online content. However, it’s always a good idea to tap the lesser known social media channels to gain a competitive advantage at times.
Is your business website getting enough traffic to attract quality visitors and converting them into potential customers?
Targeted traffic is core to every business and a key element for the success of your online business. Hence, every company-whether big or small can sustain themselves, if their branding and publicity campaign is powerful enough to find quality leads that can lead to potential sales of their products.
Here we check out some of the best Google Webmaster tools that can be useful in improving traffic for your website.
-Use relevant sitemaps to guide users
A sitemap is mainly created to inform Google about the structure of your website and you do not have to build them manually. There are many WordPress plugins that can be used for this purpose and you can even have a video sitemap too, in case you have a video to be displayed on your website.
This helps Google to index video on your site rather than redirecting visitors away to other...
Have you ever thought of how a smooth and seamless integration of mobile content can do wonders for your online business?
If you already have a website, you are well-aware about the importance of having a great and interesting content for engaging your target audience. The same applies to your mobile devices as well and having a user-friendly and rich content can help in achieving most of your marketing goals.
There are lot of small but key things that you need to remember, while designing content suited for your mobile platform.
Here are a few golden rules that you must follow for improving your mobile reading experience:
-Provide smart and functional features
It’s important to remember that every mobile device comes with a different screen size and there are plenty of technical variations among different models. The speed of the Internet, owing to movement and ease of finger scrolling feature may also vary for every device. Make sure to provide...
Do you want your content to be viewed by maximum number of readers and get more online visibility?
Try using some of the interesting publishing features offered through LinkedIn and see the results for yourself. As a core and leading social platform, LinkedIn provides some great opportunity for marketers and local businesses to publicize their company and reach out to more number of fans and followers.
Let’s look at some of the interesting ways in which you can use this incredible tool to get some better success for your business:
-Use channels to the best advantage
LinkedIn channels allow users to find topics of their interest relevant to the categories with huge number of followers. The best way is to publish your article on popular channels as featured articles may appear on the channel’s slider and is within the view of everyone who follows the channel.
This means, if you are featured on a channel, then you can expect to have thousands of followers...
Have you ever thought how you can entice your target audience, using sticky content to leave a lasting impression on them?
As a marketer, you must be able to create informative and eye-catching reading material that is simply irresistible to your online visitors. It’s easy to market your brand in front of viewers, when you can build your trust and loyalty among them and also get some quality references of other potential customers.
Here we discuss some effective ways to market your content and draw your customer’s attention:
Share new information constantly
One of the best ways to engage your audience is to provide them with content that is packed with loads of interesting information. They may be collected from various sources and researched well, beforehand to include useful data and facts, which may be presented in the form of infographics.
Remember, your readers are busy and do not have time to read your content, unless they find something...