Whether you're a business owner trying to reach more customers, or a marketing consultant juggling a lot of clients, it's best to always be on your toes. The key to successful marketing is standing out from the rest of the pack and offering something of value to your target audience. Thankfully, the blogosphere is rich with marketing blogs and experts that offer new tips and ideas for marketers and small business owners alike.
Stuck in a rut? Need a fresh marketing perspective? Consult the following blogs and give your marketing campaign a jumpstart!
1. Marketing Land – Considered as the sister site of Search Engine Land, this blog is your top resource for news and information about online marketing. Marketing Land publishes articles, analysis, and columns about Search Marketing, Display Advertising, Mobile, Social Media, and more.
2. Duct Tape Marketing – A blog owned by John Jantsch, Duct Tape Marketing offers daily tips and insights for...
Virtually anybody can write a blog post and even maintain a huge blog with countless pages, but unless you can get people to read your posts all of the effort you put into your blog will be worthless. In this article you will find three simple ways of improving your blogging skills so people will read what you have written.
Use In-Text SEO: SEO is a process that successful bloggers use to attract more visitors to their site through Search Engine Optimization. By using SEO blog owners can increase their site rankings in Google, Yahoo and other search engines. This is important because search engines can provide a blog hundreds or even thousands of free visitors to a site in a very short period of time.
To implement in-text SEO you need to put in your main keywords in the blog post title, in the blog post’s introductory paragraph, in the blog post’s concluding paragraph and at least a couple of times through the body of the blog post. The key to successful...
Shortly after its very inception, the Internet started to become a global community and while in the early 2000s, the majority of websites were in English, this has all changed. Today, the majority of Internet content is in other languages, with the English language only accounting for around 40% of web content. As more and more people around the world get connected, this number is constantly dropping, making it more important than ever for the web to improve its support for multilingual usage. Internationalized domain names (IDNs) present a long-awaited feature of the Internet which enables people to register web addresses in languages other than English.
Billions of people around the world do not use English as their primary language and many don't even understand it at all. The standard Latin alphabet has long been used as a workaround for limitations imposed by ICANN (The Internet Corporation for Assigned Names and Numbers) which previously made...
With more and more top-level domains (TLDs) becoming available every few years, many webmasters and business owners find themselves wondering whether it's worth registering a new web address. Consider the following common TLDs when it comes to registering your domain name.
While a lot of people still believe that the .com TLD is the only one worth having, this is not necessarily the case. In fact, many businesses do just fine, if not better, by using something other than the .com extension. Consider how most people will end up visiting your site. If people are likely to type the address into their web browsers, then you should always register a .com address, although there's nothing stopping you from registering multiple addresses with different TLDs which all direct to your main site.
.org and .net Domains
These two domains are as old as .com itself, and they are the most popular after the predominant .com TLD....
It's a well-known fact of life that human beings, no matter how old, can always learn something new. Whether you're a startup founder who's new to the industry, or seasoned entrepreneur with an establish business, there's always room to expand your knowledge and master new skills. This is especially true for people with online businesses, because of the dynamic and rapidly-changing nature of the web. New websites and services are always emerging, and business owners who want to stay relevant, need to keep up.
Thankfully, there isn't a shortage of knowledge on the web. There are tons of news sites and blogs out there that can effectively keep users up to date, and companies are always offering whitepapers and webinars for users who wish to learn more about a certain topic. However, those who want wider and more in-depth discussions, opt for online courses instead.
Schooling for Entrepreneurs
Enter Mixergy.com. Founded by entrepreneur...
Nothing is more frustrating than putting considerable effort into designing a blog, and additional effort into writing posts for the blog, for only a small trickle of traffic to ever see your efforts. Driving high amounts of traffic to your blog can offer a variety of benefits. If you are selling a good or service that is associated with the blog, you can see an increase in sales as a direct result. Your goal may just be to spread certain ideas and connect with like-minded individuals, which high amounts of traffic can help you attain.
Capturing high levels of traffic on your blog primarily requires hard work. Another requirement is patience, since blog traffic can take some time to build. That being said, there are five things you can start doing right now, that will help increase your blog’s traffic in the near future.
1. Link appropriately. Your blog posts should not just always contain plain text, but they should also have links to other...
There is a school of though that says that you must spy on your competition when looking for backlink prospects. If you get the same backlinks as your competitor, you'll get the same, or similar, ranking as your competitor.
Not so fast. It doesn't really work that way, despite what your SEO company tells you. There may be many reasons that your competition is ranking higher than you in the search engine results pages. Your competition could have better site structure, or more pages with more content. Your competitor could also have better internal linking than your site. Aside from all of that, what if your competition is engaging in dirty blackhat techniques? Are you willing to copy your competition so much so that you end up going down with him when someone snitches on his unethical linkspam tactics?
When you normally spy on your competition, you are usually told to use simple Google search operators to see who is linking to your competition's site. You...
Managing your company's online reputation is a task that needs to be done even when you're out and about. Whether you're a business owner attending meetings all over the country, or an Internet marketer heading to an out of town conference, there's no excuse for ignoring comments and mentions about your brand.
Thankfully, your smartphone can effectively keep you on top of your brand monitoring duties. Check out these 5 iPhone apps that ensure that you don't miss another tweet, post, or comment about your company.
1. Boxcar – This nifty app sends you push notifications whenever your brand or keyword receives a mention across various social networks and websites. Boxcar supports Twitter, Facebook, Email, RSS Feeds, Growl, Github, Google Voice, and Google Buzz. Perhaps the most convenient feature of Boxcar is that it provides a central inbox for all your notifications, making it easy to respond to comments, mentions, and...
It is often said that the entire online world is a numbers game, everyone wants more web traffic than they can have, and anyone who has web traffic is going to down play the results. Everyone who has run or been in close contact with someone running a website will realize the factor and impact that these so-called numbers can have on a website. In fact people will spend hours of each day just trying to artificially inflate their own numbers to make it seem like a largely used website. This is unfortunately the wrong way of going about promoting your website but in the end there are different methods with varying degrees of success and the personal or emotional input that is a invested in every online test will have a huge impact on this too. The main things to look into when trying to control your page views, but of course increase them over time would be to attempt some new understandably easy methods that can be implemented right away.
Now the main aspect of these ideas that...
Wordpress is a powerful content management system that enables companies to manage their blogs effectively on the website. It can be of great use to any online business and can help in quickly updating and sharing information with their customers. Moreover, Wordpress is an open source software that is quick and easy to use and is highly economical for the users. Lot of people prefer using this software as it is extremely user friendly and offers a host of features as a single program. It was never so easy to update your blogs and share updated news and information with the online visitors earlier. Now with Wordpress, you can organize your blogs, update content and save valuable time and efforts in managing your website.
The best part about Wordpress is that it allows you to customize your blogs according to the changing needs of your online business. You can choose interesting themes and even add new applications, pictures and maps with the use of plug-ins...