Customers know more about your business today than ever before. The internet is covered in reviews, opinions and customer reflections for every type of business. Your customers will search the internet for information about you before they set foot in your store, you need to make sure the information they find online doesn't stop them from doing so.
Visit Google and search for your business. Google will often pull up a bunch of information about you, including your street address, price range, a map, reviews and all sorts of other bits and pieces. Look a little further and you'll find there are customer opinions from all sorts of sites, providing opinions about your products, website, customer service, location and just about every other aspect of your business. Beyond those are reviews from newspapers and other media outlets.
The first step towards managing your reviews is offline. You need to do is provide a great customer experience at both your physical...
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If you're not receiving the daily AppSumo emails yet, then you may want to consider signing up for them, because they could really make your day. Dubbed as the site providing "Daily Deals for Web Geeks," AppSumo offers tons of great apps, action videos, books, and other products that help people and businesses become more Internet-savvy. Think of it as Groupon or LivingSocial, only instead of inexpensive meals and travel discounts, you will receive exclusive deals on products that can let you thrive in SEO, social media, marketing, web design, and more.
We examined the long list of deals that AppSumo has on its website and below are our top picks:
1. Link building action video ($49 instead of $99) – If you have a startup that's completely new to SEO, then this deal is for you. In this action video, Tom Critchlow (the SEO specialist behind Hotels.com and SalesForce.com) explains Search Engine...
Each filled shopping cart that gets abandoned should be seen as lost revenue. You managed to get the customers to your website, but you lost them at the checkout line. Unfortunately, unlike at a brick and mortar store, you can't directly ask each customer how you can help them complete their purchase. But you can use email in a similar manner. These email techniques have been tested by marketing researchers and shown to significantly reduce shopping cart abandonment without spamming the customer with constant emails. In some cases, conversion rates increase by over 100%.
Collect Email Addresses
Encourage potential customers to fill in an email address as the first step to checkout. If you collect nothing else, you want those email addresses so you can use it to bring them back.
What you say and how you say it will either bring customers back, or make them ignore your email. The email should be friendly and helpful. You want to ask how...
When it comes to the Internet, your reputation is critical. You can use your blog, your website and your online presence to build your reputation and create a brand others will look to when they need expert advice and valuable information.
Focus on What You Do Best
When you start a blog, it can be tempting to blog about anything and everything under the sun, and that can be great if your blog is personal in nature. But if you are aiming to make money with your blog, it is best to focus on your area of expertise. If you are a financial expert, focus your blog on financial issues, and aim to provide valuable information to your visitors and readers every day.
The more valuable information you can provide, the more successful your blog will be, and the faster your brand and your reputation can grow. Becoming recognized as an expert in your field is one of the best ways to build your online identity and create a brand based on what you know and what you can...
Web Traffic happens to be one of the most needed characteristics for a website at all times, yet it is also extremely picky with results depending on the quality. There is always room for improvement when it comes to a website and the traffic that is being sent to it, organic traffic also falls into this category, and website owners should be constantly trying to filter out the bad or neutral traffic and bring in more of the solid paying customers. There can be many different meanings behind traffic, your job as a web master is to collect the information on the traffic and then try to improve the quality. Here's a few methods for getting a better traffic conversion rating.
More and more I see naive web owners investing in cheap, yet affordable traffic that boasts high numbers without results. In the end the only goal is to make money and reach your end desired result, so throwing around flashy numbers and suspiciously high ratings are not needed....
RSS feed marketing has gained immense popularity in the last few years with online marketers due to its ability to reach a large group of targeted audience. One of the main benefits of using RSS feeds is that the users are not bombarded with unwanted messages and they can choose to unsubscribe from the feeds anytime. Companies find it to be a useful tool for increasing traffic to their websites as it helps in sharing useful content with their potential customers.
There are many customers who may not be comfortable in providing their personal information to the advertisers. In case of RSS feed marketing, the privacy of the individual is fully protected as there is no need to share any personal details with the companies. Besides, RSS feed marketing can help in establishing your brand presence in the industry as it involves targeted marketing towards groups that are interested in your products or services.
One of the best advantages of using RSS feeds is...
Online entrepreneurs learn from their mistakes. For many people those mistakes are plentiful. With one mistake after another, they continue to spend good money after bad. Here are a few things to avoid and consider when starting an online business. The best lessons are found in cliches.
Diving in Feet First or Sweat Equity
Before investing money in your idea for an online business, research well to evaluate the market. Don't dive in feet first. Many people don't study the market enough before setting up their online presence. Their minimal efforts fail to bring readership and revenue to their sites. Research every aspect of your online business from picking a domain name to studying the market potential and learning top-notch search engine optimization. It's important to set up a workable business plan. Some mistakes that occur early on are not easy to repair. There are numerous places to ask for help or to get answers to questions. People...
Starting a blog is a great way to share your thoughts with the world, but that blog can also be a good way to earn some extra money. Many successful blog owners are pulling in thousands of dollars a month from ad sales, affiliate marketing programs and other sources. While you may not duplicate this kind of success right away, there are some things you can do to improve the traffic to your blog and get your words noticed.
If you are just starting out with blogging, it may take some time for these strategies to work. Blog traffic tends to build up over time, as more and more visitors take note of your blog and tell their friends all about it. By combining strategies that boost your search engine rankings with those that please your visitors, you can build on your past successes and grow your blog traffic month after month.
Update Your Blog Regularly
The worst thing you can do on your blog is nothing. If you fail to update your blog on a regular basis, you...
People make a big fuss about a website's traffic, or how many "hits" a site gets. People rarely mention an important metric that can make hits irrelevant. It's called a bounce rate. A "bounce" happens when someone visits a website but leaves without ever seeing a second page. They're essentially saying, "I came, it stank, I left."
Bounce rates are measured as percentages. They reflect how many visitors bounce compared to the total number of visitors. So if a website has a 75% bounce rate, it means that for every 100 people who visit, 75 will never get past the first page they see. They "bounce" off the site, and on to better things. Two competing sites might get exactly the same amount of traffic, but if website A has a much lower bounce rate than website B, it has a clear advantage.
Know Your Bounce Rates
A website's bounce rate is one of its baseline metrics, and it's measured by just...
If you've been blogging for more than five minutes, you've heard that SEO (search engine optimization) should be your most important goal—and some would say, your only goal. To increase your blog's organic search engine rank position and gain more clicks, follow these four simple strategies.
Use Relevant and Related Titles for Each Blog Post
The title is the first bit of information presented in search engine results. Searchers scan quickly, looking for the exact answer to their problem or question. Your titles should contain relevant keywords, and should also capture attention and show a little personality. Present a fresh twist or an interesting angle right up front.
To use titles in your SEO strategy, create a series of five or more posts that examine one aspect of your niche in depth and use the same keywords to relate them to each other. Spread the publishing of these posts out over time. Search engines give more weight to blogs...