People make a big fuss about a website's traffic, or how many "hits" a site gets. People rarely mention an important metric that can make hits irrelevant. It's called a bounce rate. A "bounce" happens when someone visits a website but leaves without ever seeing a second page. They're essentially saying, "I came, it stank, I left."
Bounce rates are measured as percentages. They reflect how many visitors bounce compared to the total number of visitors. So if a website has a 75% bounce rate, it means that for every 100 people who visit, 75 will never get past the first page they see. They "bounce" off the site, and on to better things. Two competing sites might get exactly the same amount of traffic, but if website A has a much lower bounce rate than website B, it has a clear advantage.
Know Your Bounce Rates
A website's bounce rate is one of its baseline metrics, and it's measured by just...
If you've been blogging for more than five minutes, you've heard that SEO (search engine optimization) should be your most important goal—and some would say, your only goal. To increase your blog's organic search engine rank position and gain more clicks, follow these four simple strategies.
Use Relevant and Related Titles for Each Blog Post
The title is the first bit of information presented in search engine results. Searchers scan quickly, looking for the exact answer to their problem or question. Your titles should contain relevant keywords, and should also capture attention and show a little personality. Present a fresh twist or an interesting angle right up front.
To use titles in your SEO strategy, create a series of five or more posts that examine one aspect of your niche in depth and use the same keywords to relate them to each other. Spread the publishing of these posts out over time. Search engines give more weight to blogs...
Whether you're blogging for the love of it or trying to make money online, you should spend at least two hours a week marketing your blog across the Web. Guest blogging and commenting on other people's blog posts are your primary marketing tools, and you can add answering questions and posting to article directories if you have time.
Get Into Guest Blogging
Why is writing for other blogs a great way to promote your own? You get social proof, because other experts value your opinion. You get a link back to your blog, and this scores big points in search engines. You get new readers, attracting dozens if not hundreds of organic clicks. You get status in the blogging community, and this is priceless.
Search for blogs that take guest posts by looking within your niche and clicking on the blogger's Contact Us or About page. If they take guest posts, they'll give you the rules. Submit your best, freshly-written posts and include your...
Setting up a new blog is exciting, but many new blog owners are disappointed when their new sites receive little traffic. The problem is that your new blog is not alone on the Internet. Every single day sees thousands of new blogs, and it is easy for your own words to be lost among all that clutter.
If you do not want your new blog to be buried under the weight of all those competing sites, you need to take steps to improve your traffic and get your words noticed. The most important part of building a great blog is to update it regularly, but there are some other strategies you can use as well.
Turn on the RSS Feeds
Blogging sites and web design software allow you to put an RSS feed button on your blog. If you do not see this button right away, contact the blog publisher or search the help function within the software to find it. Simply using the RSS feed button on your blog can increase your traffic, boost the number of comments you receive and increase the odds that...
A business blog is an essential tool that brings potential new customers in from search engines and social media services and generates priceless word-of-mouth promotion. However, a blog can quickly grow stale if left unattended. Update and maintain your blog each day to keep its content fresh, increase its standing with search engines and encourage visitor engagement.
Remove or update old blog posts referring to products or services that no longer exist. Old posts may continue to bring traffic to your business's website; these potential customers may become unhappy if they are enticed by a product only to find they can no longer purchase it. If you remove a post, redirect its URL to that of another post containing updated information.
Moderate comments left on your blog, deleting spam and approving comments that offer valuable contributions. Reply to comments when appropriate to show your visitors that you are...
Ever since Google rocked the world wide web with its Panda updates, bloggers have been a little afraid of using strategies that once worked to increase organic search engine traffic. Google has made it clear that a comprehensive internal linking strategy works to gain SERP ranking.
Why Should Bloggers Fuss With Internal Links?
The most important reason to generate internal links between pages and posts is to capture visitors in a natural way. First-time clicks are incredibly hard to win, and your bounce rate will go down if readers can explore a topic deeply on just one site. Multiple page views also expose visitors to your message many times in subtle ways, so internal links are absolutely necessary for bloggers who are trying to make money online.
Almost as important, a good internal linking strategy helps search engines recognize that you're not just some random blogger posting random information. Bots follow internal links to see how...
If you're trying to attract organic search engine traffic to your blog, content is obviously the most important piece of your puzzle. Improve the impact of your content through these five strategies.
Create Powerful and Keyword-Relevant Headlines
The headline shows up in RSS feeds and in organic search engine results, so it must capture the reader's attention to create the initial click. The headline is a promise to potential readers. Make it keyword-relevant and engaging.
Unless you're a world-famous blogger with thousands of followers, your headline should clearly state what the blog post is about and appear to answer the reader's problem or question. Write, "Strategies to Grow Organic Blog Traffic" rather than, "Turn Your Posts Into Venus Fly Traps" or something equally clever. Simplicity and proper keywords grow traffic faster.
Deliver Your Best Opening Paragraph
The opening paragraph should be...
Whether you're new to blogging or an established authority, you want each blog post to draw in traffic over the long term. This is called "stickiness" in the blogosphere. Attract more organic search engine traffic and make your blog stickier by following these four strategies.
Stay on Topic
Write your blog about different angles of a single topic - your niche. Don't throw in unrelated topics, and don't have too many categories. It's better to start a second or third blog if you find your ideas straying from the main point.
For instance, there are dozens of topics under the broad heading of "affiliate marketing." On a blog like this, you wouldn't talk about how to rebuild a carburetor or paint a landscape painting. At the same time, don't write two blog posts about each aspect of affiliate marketing. Instead, write a dozen posts about one aspect: go deeply into your subject so readers view you as an...
LinkedIn is one of the largest growing websites for business networking. If you are serious about furthering your career, it is essential that you have a presence on this networking website. Creating a presence on LinkedIn starts with your profile. These are some tips on how to create and maintain an effective profile that will get you results.
To increase your presence on LinkedIn, your profile should be filled in as completely as possible. Arrange your LinkedIn profile with the most important information at the beginning. Start with a summary that includes an overview of your skills and qualifications. Next, you can fill in your relevant experience, education, and any additional information. By including your prior work and educational experience, you will be able to connect with more people.
As you work on your profile, a completion bar of your progress will be displayed. You will see additional suggestions for completing your profile. One of the most...
Blogging is one of the best ways for a writer to professionally promote his or her writing style. If done correctly, a blog act as a powerful tool in the quest to generate sales leads, attract agents or get more traffic at a website. However, the blog must contain relevant information and must be updated regularly. This takes commitment and dedication.
Fortunately, opening a blog on the Internet is quite simple. There is a wide array of websites that offer free blogging. Most of them provide tools and features that make the job a simple matter of filling in a few blanks. However, once the blog is open, the writer should take certain measures to attract a steady stream of traffic to it.
Every blog should have a general category, theme or niche into which it fits. For example, if one is opening a blog to write about art, that person should stick to that subject. If the niche is one in which the objective is to attract writing agents, the blog should be...