An effective website is very important for every small business. Potential clients judge the quality of a business by the quality of its website, and a poor website can turn off leads before you even knew they were interested. To compete in today's marketplace, every small business must develop a high-quality website which clearly displays who they are and what they do.
Developing a quality website which clearly displays an organization's products, services and pricing is essential. Web users tend to be impatient, and they browse quickly. They scan rather than read, but can still tell high quality, credible content from keyword laden fluff.
1. Keep It Simple
Web users want instant gratification. Websites which force users to think, or make them click around for information, will be much less effective than those which deliver exactly what the user was expecting. Navigation should be easy to use, and don't use more pages than...
Many ecommerce businesses are losing sales because of website usability issues. If a site is difficult to navigate or the ordering process is too complicated, many visitors will simply abandon their shopping cart or visit a competitor's website. Anyone managing an ecommerce site can improve its bounce rate and boost sales by making a few simple adjustments.
Simple Ways to Enhance the Shopping Experience
Web forms are a crucial aspect of customer interaction, so making them easy to fill in is a simple way to encourage more sales. Forms are not just an essential part of the checkout process (when a customer is ready to register), but also necessary for email opt-ins, downloads, and lead generation. Make forms simple and intuitive, and remove any unnecessary fields.
Using a breadcrumb trail to enhance navigation is standard practice for many ecommerce stores. If you have a huge selection of products, it's easy for visitors to get lost in the...
Some online business owners try to save money by choosing to host their sites with free web hosts. However, there are a few drawbacks to doing this. This article lists factors that business owners should consider before choosing a free web host.
Got a Business Website? Think Twice Before Choosing a Free Web Host!
As an online business owner, financial savings is one of your top priorities. You want to give your business the widest exposure at the lowest possible cost. This is why some new business owners choose to use free web hosts for their business websites. But is free web hosting really the best choice? The answer depends on many factors, and will not be the same for all online businesses.
Obviously, the most attractive feature of free web hosts is the fact that you don’t need to pay anything to have your website hosted there. Unlike paid web hosting providers who charge monthly or annual fees, free web hosts allow you...
Many business blogs are failing to live up to what they initially set out to achieve. If your blog isn't driving enough traffic to your site, or failing to increase brand awareness significantly, it may be time for a face lift. You may be publishing first-rate content, but if you don't attract the right audience, your marketing efforts are wasted. By using some of the following techniques, your business blog should gain more qualified traffic and stimulate sales.
Boost Your SEO Power
In the same way your primary business pages should be optimized for the search engines, you should be using similar SEO strategies for your blog. Avoid too many banner ads, animated ads, and images. Include relevant keywords in headlines, subheadings, and throughout your post, but never forget your readers. Concentrate on making your blog attractive to visitors first, then you can modify it for the search engines. Videos and images are a great way to add interest...
Why is traffic needed - Things that you should know
Website trafficking is perhaps the most important factor of running an online business or a webpage so much so that if a web page lacks traffic, there may be no point of it operating. No traffic means that the web page is not being visited by anyone, and that it is simply a waste of money. No traffic shows that any attempt you are making to sell products online is failing since people are not either aware of your product or are not interested in purchasing it. Hence, the question rises of how to increase trafficking for your web page. There are many ways to increase traffic for your site such as creating backlinks, advertising on social-networking sites, article marketing and of course buying traffic.
Buying web traffic:
Buying traffic is one of the ways to increase your web traffic. Traffic can be purchased from any third party. Many say that it can be risky to purchase web traffic, since there is sometimes no surety to...
If you've read anything about marketing in the internet age, you know how important it is to have an online presence for your business. In the age of the silicon chip, any business that markets solely through old media loses a significant amount of market share to online businesses every day. If you already understand the importance of getting your business online, but do not know how to go about doing it, the following tips will help you get started.
Tip #1: Hire a Web Designer
Regardless of how you plan to establish your business online, you will need to have a website. A website makes your business stand out visually, which is something a Facebook page or Twitter page cannot do particularly well. While it is possible to make a good looking site using pre-packaged solutions like Wix and Weebly, these sites use templates that are pretty recognizable, and therefore not unique. Hire a pro web designer and you will get a unique design that catches...
Creating a website which is both successful and profitable is not as simple as a lot of Internet entrepreneurs will try to have you believe. It requires a great deal of time, effort and patience. Nonetheless, if your business is spending a great deal of money on professional web designers, then you are probably spending more than you should. For any small business, paying hundreds or even thousands of dollars for web design, SEO and marketing is often out of reach. Fortunately, there are a few ways that you can drive more traffic to your site without spending a lot of money.
1 – Think about Your Site's Purpose
Websites have many different purposes. Some sell products or services while others exist entirely to provide information or to promote a regular business. A website can be used as a showcase for products, a shop, an entertainment venue or just about anything else. Before you can design a great website, you're going to need to know exactly what its...
Owners of website properties such as blogs or websites must get their site indexed in order to be found by the search engines. Indexing basically means that your website or blog is included within the search engines list of websites or web properties.
Some website owners have found it challenging to get their site indexed by the major search engines. Traditionally, website indexing can take weeks and in some cases, months to achieve.
There are some easy steps that can be followed that can fast track the process of indexing. The easiest way to get a web property listed with major search engines is by way of an RSS feed. RSS stands for real simple syndication. Many blogging platforms such as WordPress have RSS built in to the structure. It is simply a matter of identifying what an RSS feed is to be able to submit it to other websites to gain fast indexing.
Most blogging platforms RSS feed will appear as follows; yourdomainname.com/feed/. When the RSS...
If you are in business, you cannot afford to be without a presence on the web. The internet is increasingly the first place people turn when they need information on everything from the latest news to the best businesses in their communities. If your small business does not have a website, you could be missing out on all those potential customers.
Of course it is not enough to simply create a website and wait for people to find it. Your website is a reflection of your business, and the finished product should be something you would be proud to hang on your front door. Do not be afraid to turn to a professional web design firm for help in fleshing out your needs and creating what you want. After all, your business is at stake.
But whether you use a professional design firm or do it on your own, it is important to think carefully about what you want your website to do, and how you want your online presence to look to potential customers and clients. Taking...
Bloggers often spend a fair amount of time researching effective techniques used to drive traffic to their blog. In fact, it is not uncommon for a blogger to spend such a large amount of time driving traffic that he forgets to update the blog on a regular basis. Fortunately, balancing your workload by driving traffic in the morning and posting content at night, or vice versa, will help to keep your blog interesting and appealing while increasing your following.
Write often and write well. If you're going to promote your blog, you better have content on your blog. It is crucial to keep your blog updated on a regular basis with useful, interesting content to build your audience. The content you post on your blog is what keeps your readers hanging on, so if you're driving traffic to an empty blog, you're wasting your time. When posting, say something of meaning. Write with substance. Don't just say what you think people want to hear. Be honest...