How many times have you heard that sales is a numbers game? Our sales managers have told us, sales coaches talk about it, even the sales gurus talk about sales being a numbers game. Now the world famous behavioral scientist George Dudley, who has studied sales representatives for close to 40 years came to the conclusion that sales is a numbers game.
George wanted to understand why salespeople with the same skills, talents and abilities did not make as much money as other salespeople. In the beginning George thought maybe the main reason for their income differences could be that some of the salespeople were withdrawn or shy, possibly it could be the differences in their personalities.
After a great amount of studies George realized though that success in sales is really a numbers game. He found it is really very simple, it all comes down to the more contacts a salesperson makes, the more sales presentations the salesperson gives, the more sales they will make.
Too often website owners spends hours of their time and hundreds of dollars trying to increase the number of visitors to their web sites. The common misconception is that traffic translates into dollars. This is simply not the case. Website visitor are not the same as web site customers.
Good web site traffic is only the first step to earn money online. Website owners who want to make their marketing dollars pay off must be able to turn their web site browsers into buyers. There is no better way to convert surfers into customers than to develop a good website landing page.
What is a landing page?
A landing page is usually the first point of contact for visitors on a web site. This is the page that a surfer is directed to after a click on a link ad. If a landing page is not effectively designed, chances are that a visitor will simply click the back arrow and never return. Website owners have one chance to convert the visitor...
The authority of a website gives credibility and influence within an industry or niche, which ultimately results in a greater online presence, sales and community. Authority is not a trait that is built overnight but comes as a result of being extremely helpful, consistent and understanding of what makes people perceive this stance when they are using the web. This article will explore ten of the different ways to begin building authority with your website from scratch.
1. Providing Incredibly Valuable Content
The easiest path to build authority is to deliver fresh, incredibly valuable content throughout your website. Your website will act like a salesperson, it will be there to explain your brand, where you stand within your industry and convince visitors into inquiring more from what you have to offer. Your content is the vehicle for sharing your knowledge so create a great presence through content and you will begin to build momentum within...
Online business owners put much of their focus towards their SEO strategy. However, many business owners forget to focus on their CRO (Conversion Rate Optimization) strategy. In fact, some business owners have thousands of people visiting their site on a daily basis, but only few people are converted into customers.
One thing to understand, however, is that a converted visitor is simply a visitor who answered your call to action. This may mean a sale, but it can also mean signing up for a newsletter, or additional information. As long as you are accomplishing your goals, you are converting visitors.
If your site has a low conversion rate, consider these top three tips for converting visitors.
1. Reconstruct your content.
Your content is the key to converting visitors. If your content is not properly constructed, your visitors may simply click out of your site. First, you must understand that online readers scan the text they read, usually in the shape of the...
A blog may have thousands of unique visitors each month, but earn the blogger little revenue via Google's AdSense program. There are a few ways to turn that high traffic into high earnings, even if the blog brings ads with low CPC or cost-per-click.
The Blog's Purpose
Understand what it is that brings visitors to your blog. What is the site's intention? If it is simply to make money via the ads on the page, it is going to be obvious in your content and it will not be financially successful. Determine what message you want your readers to take away with them, and give them what they want.
Your Blog's Bounce Rate
If your blog has high traffic with little or no revenue, it could have a high bounce rate. This means that people visit your site, but for any number of reasons decide not to stay. The bounce rate is generally related to the blog's quality and ease-of-use. Look for ways to add value to keep your readers on your blog for...
Advertising an online business is done to drive more traffic to a website. The page on the website that visitors are directed to is a landing page. Whether prospective customers are directed to a business' landing page via a web search, banner ad, or e-mail message, the goal is the same; to make a visitor become a customer. This isn't easy, but with an effective landing page, visitors will be compelled to return to your site and become customers. There are several considerations when building an effective landing page.
Don't bait and switch. The links should direct visitors to what the visitor expects. Visitors don't want to be strung along to have to sort through, read, or click through a few pages before they get to the page that they wanted to see in the first place. Many will give up or get distracted before they get to there. Visitors don't want to feel conned before they can give a landing page and a business a chance. If a visitor expects to see...
You will track online consumer behavior when you add your website to Google Analytics and to the Stat Counter system. These websites provide you with statistics concerning the behavior of all your website's visitors, showing you their attitude and preferences. These tools give you information about your visitors' browsers, their country of origin, the pages they have visited, how much time they have spent at your website, and many other details.
However, tracking your website visitors' behavior is merely your first step towards success. You need more information about online consumer behavior if you want to influence your audience and make lots of sales.
Most internet users basically use the internet just to look for information. They still prefer to shop at "bricks and mortar" stores and be able to test the products they purchase, without waiting for a mail delivery to see what they have bought. Most users use the internet only to compare prices...
Shopping cart page optimization has become an essential part of maximizing sales for online retailers. As competition increases for new customers and repeat business, it's important to do everything you can to convert visitors into buyers and create loyal customers. Many successful online retailers use the following techniques to make their shopping cart pages more efficient. With regular testing, they could improve your conversion rates too.
Include Product Thumbnail Images
When visitors arrive on their shopping cart page, they don't always remember every item they placed in their cart. Remember that they’re not as familiar with the product names as you are, so a simple product image will prevent any confusion at this important stage.
Offer Delivery Charge Concessions
Make it clear how much customers have to spend in order to qualify for free shipping. Excessive delivery charges are one of the main causes of shopping cart abandonment, so giving...
Online shopping will never totally match the tangible experience of in-store shopping, but by improving a website's product pages, you can make the shopping experience better for consumers, which should ultimately lead to more sales. The following techniques have all been used by successful online retailers to enhance website usability and improve sales conversions.
Display Customer Reviews and Ratings
Many online retailers still shy away from customer-generated reviews, believing that negative comments will damage their reputation. In fact, allowing reviews actually goes a long way toward gaining the trust of customers, and will only strengthen your reputation in the long run. If visitors fail to buy one product, they're still more likely to buy another product because of your overall transparency. Trust is the key factor in customer loyalty.
Allow Customer-Generated Photos
Include a link to enable customers to upload photographs of themselves using your...
According to a Forrester Research study between 2009 and 2011, an estimated 70 percent of online shoppers abandon their shopping carts. This should be a wake-up call to ecommerce sites who are not doing enough to reverse this trend. There are many factors contributing to shopping cart abandonment, but you can make some simple adjustments to your website to help increase the number of completed purchases.
Another study by Forrester Research cited high shipping charges as the number one cause of shopping cart abandonment. If you can offer free deliveries (or no shipping fees for purchases above a certain price), make it a major marketing message on every page of your site. Many businesses still show the shipping cost at the end of the order process, which comes as a shock to many shoppers. Show additional costs on the actual product page. If you can't show the exact charge, at least give an estimate.
Similarly, customers need to see the price of your products or...