Have you ever thought how you can entice your target audience, using sticky content to leave a lasting impression on them?
As a marketer, you must be able to create informative and eye-catching reading material that is simply irresistible to your online visitors. It’s easy to market your brand in front of viewers, when you can build your trust and loyalty among them and also get some quality references of other potential customers.
Here we discuss some effective ways to market your content and draw your customer’s attention:
Share new information constantly
One of the best ways to engage your audience is to provide them with content that is packed with loads of interesting information. They may be collected from various sources and researched well, beforehand to include useful data and facts, which may be presented in the form of infographics.
Remember, your readers are busy and do not have time to read your content, unless they find something...
Do you still follow the same old blogging practices that most of the marketers follow even today and are unhappy with the results?
Probably, it’s time to tweak the standard blogging rules and try some new approach to get better exposure for your business. It’s important to remember that as every business is constantly evolving, it needs to adapt and change, according to the growing needs of the customers and industry.
Let’s have a look at some of the existing blogging practices that can be given a twist and experiment with some new ones:
-Post at least 4-5 blogs daily
Gone are the days, when your website traffic was equivalent to the number of posts that you publish everyday. Some marketers believe that by increasing their posting frequency, they can see some amazing results in terms of high volume of traffic, which is not true. Many hi-profile bloggers who used to post 4-5 blogs per week have reduced it to 2-3 times per week and can still...
Do you want to know how to build a steady readership for your blog and ensure high amounts of traffic to your website?
Perhaps, it’s time to pick up some useful tips that can get you started on attracting more number of quality visitors by engaging them through your valuable content. Remember, no matter how excellent your blog content maybe, it’s of no use until you are able to get readers coming back to your site for more information.
You may be able to boost your publicity efforts and improve the SEO of your website but having a loyal base of regular readers is a huge challenge, which requires sustained and conscious effort from your side.
Let’s look at some interesting ways that you can use to boost your blog readership:
-Learn more about your target audience
Most of the marketers do not have good information about their target audience, their interests, likes, dislikes, preferences etc. Without this, it’s not possible to cater...
Are you looking for some great results with your email marketing efforts but wondering how to go about it?
Most of the marketers find that the emails that they send to their customers are either ignored or hardly read by them. Some of the most common reasons can be lack of powerful content, boring headline, poor presentation, inability to attract customers or too much emphasis on selling.
Here we look at some excellent ideas that you can use to capture the attention of your readers using your emails:
Reach out to your audience
Did you know that almost 33% of the email recipients view emails based only on the subject line?
Use engaging headlines and powerful words to leave a lasting impression on your readers. The most important element is your subject line and they must be able to convey some kind of benefit or solution to the problems faced by your customers. The words that you choose for your subject line and email body must be motivating enough for the...
Do you want to know some best secrets of creating a responsive and effective business website that can instantly attract your visitors?
A good website must be easily accessible and needs to be user-friendly, provide excellent navigation capabilities and most importantly, make it easy for visitors to find the information that they want.
Creating a high quality website requires striking a fine balance between different elements including the visuals, layout, design, SEO with an attractive landing page and great content that provides valuable information.
Let’s look at some of these elements in more detail to see how you can use them effectively to get the best results:
# Have a clear and uncluttered layout
If you want to boost the credibility of your website and enhance its value, make sure to have a clean and clutter free design that makes website navigation simple and smooth for your visitors.
The navigation structure must make logical sense and...
Is your headlines powerful and motivating to captivate your audience and draw their attention instantly to your content?
Quite often, it happens that even though your content may be of high quality, but it gets ignored by the readers due to lack of an interesting headline. If your headline fails to impress visitors, there are high chances that your content will never be read and may be lost in the search engine results.
With the trends changing so fast, what may be popular sometime back may no longer be relevant in today’s context. Hence, it makes sense to stay in touch with the latest trends in headline creation and keep track of the changing preferences and response of your target audience.
What are the different types of headlines?
Now it is interesting to note that how different types of headlines can be used to create an impact on the minds of your readers. Normal headlines are the ones that are typically found among newspapers and printed material or...
Do you want to know how you can offer an enriching and intuitive mobile website browsing experience to your visitors?
Most marketers do not realize the value of having a unique and well-optimized website that can attract their target mobile audience. Either they have a poorly designed website or still use the existing website designed for the desktop, which may not give them much success in their marketing efforts.
There are many economical and smart mobile solutions that can be used to enhance the quality of your website and provide a tremendous boost to your traffic. Here we discuss some of the core tools that can be handy for improving your mobile website:
This provides a completely novel approach to creating your own mobile website from scratch. Instead of building your website from a template, this tool provides a unique method of creating a mobile website, just like the way you would edit a Word or Illustrator document. It allows you to combine...
Are you spending lots of time or effort in trying different marketing strategies by writing blogs and promoting them through your website?
If you want to have fresh, high-quality and relevant content then why not rely on user generated content to boost your marketing efforts and reach your target audience. Basically, UGC or user generated content is generated by people who regularly frequent your website. These may include comments on blog posts, product reviews and opinions, user comments or even blog entries.
Top benefits of User Generated Content for your business
-Build greater user engagement
If your audience or readers are involved in the process of contributing to the content on your website, obviously they will be curious to look at the responses as well. They would be keen to read what other people have to say about the same issues and want to make new connections. UGC has a huge potential of building a large community of audience for your...
Are you keen to get more number of subscribers for your YouTube videos to boost your marketing and branding efforts?
If you’ve been using YouTube lately for publicizing your videos but unable to gain visibility, then probably it’s time to find out more efficient ways for getting the best results.
Why YouTube search matters?
Did you know that there are over 30 million visitors each day for YouTube with around 100 hours of videos that are uploaded almost every minute?
No doubt, it’s the most sought after video resource that is available online but also the second largest search engine. This means YouTube offers a huge potential for marketers to increase traffic and get instant publicity from millions of target audience.
However, the fact remains that the competition is very stiff on YouTube as there are millions of high quality and versatile videos that are vying for the attention of the visitors.
If you remain focused and work on your video and...
Did you know that Slideshare can be an invaluable marketing tool to promote your online business?
You can provide greater exposure to your business by creating powerful presentations using this unique and powerful Slideshare platform.
Why SlideShare Is Important To Your Business?
No doubt today Twitter, Facebook, Instagram, YouTube are the most popular and sought after social media channels among marketers. This is because most marketers are still unaware of the vast capabilities of Slideshare as a core marketing and social media tool.
Since there are only a few people who upload their content on Slideshare, there is less competition compared to other social media channels. This can be excellent for gaining wider exposure and popularity for small online businesses. Thus, you can draw the attention of your target audience and attract more traffic from quality visitors using SlideShare.
Smart tips to get the most of your SlideShare...