There are a lot of SEO plugins out there, but few of them can really match the power of SEO by Yoast. It's powerful, deceptively simple to use, and it has just about everything you need for optimization of posts and pages. You don't have to monkey with a lot of settings, and the optimization is done right under the text editor (which is good, since you don't have to leave your post or page to optimize it). If that weren't enough, it's available for free from the Wordpress plugin directory. But it's surprising to see so few people making full use of it. Here's how to get more out of this great plugin:
Choose Your Focus Keywords
Yoast doesn't choose your keywords for you. You do have to put in the wrench time on that one to figure out what you should be targeting. However, once that's done, Yoast will keep you focused. It does this using an input box aptly named "Focus Keyword" under the "general" tab (which is...
Email marketing is getting harder and harder. With spam filters getting better, users are finding it easier to just mark your stuff as junk - even when they signed up for it in the first place. To combat this trend, and get your emails opened, here are five tips to make your emails pop:
Use Outrageous Headlines
Sometimes, outrageous headlines are a good thing. For example, "You're going to be really pissed when you read this," and "This picture is worth 10,000 words," are great examples of email headlines that get read. Why? Because it's enticing, audacious, and a bit outrageous. People are bombarded with emails every day. You have to stand out from the noise. This is how.
Keep It Simple
400 to 500 words at most. Users will not be bored reading email. It's too easy to click the "x" and close the email. Worse, they can mark you as spam if you're sending them 2,000 word emails. Bad. Stick to short emails, keep your prospect's...
Most Wordpress users love the platform, and it's got some great advantages over other platforms. It's also got some built-in flaws that are probably making your life harder, your blog look more cluttered, and confusing your users. Knowing what to get rid of and what to keep is not always intuitive. Here's the key to getting this right: think like your users.
Cut Down On Page Bloat
There is no end to page bloat on many Wordpress sites out there. It's actually surprising that more sites haven't picked up on this yet. Dedicated category pages, tag pages, and other miscellaneous pages make your site bigger than it needs to be, forces users to click through more pages than they need to, and it can create some nasty duplicate content issues for you.
Most everyone will beat you over the head with how important it is to have categories. There's a caveat to that "rule" though. Does it serve your user's interest? If not, ditch the...
Google is known for a lot of things. Not only is it home to the most utilized search engine on the web, but it also provides an array of services that a lot of people heavily use. The most well-known of which include Gmail, Google Docs, Drive, and Calendar. Want to watch your favorite cat videos? Check YouTube. Need to know the stats of your website? There’s Google Analytics for that. Then there’s also Android, the companies’ foray into the mobile arena, and Apple’s greatest nemesis.
Yes, Google’s tools and services have certainly made life in the digital world much more convenient. And the fact that the company keeps it all under one roof makes things even easier. All you need is one login (your Google account) and you’ll be able access its complete toolbox.
The question is though, are you taking advantage of all the tools in that box? Answer: probably not. And that’s mainly because Google is offering so many services, it’s...
If there’s one thing that new bloggers struggle with when starting a blog, it’s gaining more readers. With millions of blogs on the web, how in the world can you get people to notice your existence? And more importantly, how do get them to actually come back?
If you’re asking yourself these same questions (and if you’re a blogger, then you probably are) take note of the pointers below. These are some tried and tested ways that have proven to increase readership and engagement in blogs. They’ll even include real website examples that you can visit and check out for yourself:
1. Provide real value – This is the most effective way to gain loyal readers that would spread the word about your site without any bribes or motivation other than the fact that you provide excellent stuff. And no, there’s really no way around this one.
Whatever your niche is, chance are there’s already a blog in the same space...
The art of responsive web design, commonly known as RWD, has been dominating conversations globally since Ethan Marcotte formulated the name in 2011. This fairly new concept of creating websites which provide an easy to use and view navigational site layout that can be utilized across various devices is taking the marketing world by storm. Whether you are on your laptop, your desktop, your iPad, or your smart phone, sites with exceptional responsive web design can provide users with a truly unique and engaging experience no matter which device they choose to use.
So, why the incredible push for mass implementation of responsive web design? Experts estimate that between 90 to 100 million consumers will purchase tablets in the year 2013. Right in line with the steeply increasing trend of tablet sales is the rising boom of smart phone usage.
Consumers want to have technology and the world wide web at the tip of their fingers at every moment. However, if consumers spend 40%...
Blog Much? Anyone who owns a blog knows that creativity and consistency are keys to captivating readers and keeping subscribers yearning for more. But is there a process that can come to the rescue when you hit your creativity wall and still need to boost your affiliate marketing numbers? Of course! Here are 5 easy steps that will help you skillfully write riveting blogs that will appeal to your reading audience and increase the marketability of your site.
Hook, Grab, and Reel
See! You wanted to keep reading just to find out what in the world this paragraph was about. That means it worked. Grabbing your reader’s attention with a catchy and enticing title is your first step. If you don’t get them interested in the first three to five seconds of reading your blog, you run the risk of them clicking right onto another site. Using action verbs and familiar sayings often interests readers and heightens curiosity. Remember, grab them from the...
Do you own a blog? For anyone who does, we all know the headache of finding, gaining, and maintaining more RSS subscribers on a consistent basis. RSS allows you to get updates from multiple websites in an easy to access manner so you don’t miss a thing. In the same manner, it gives you an opportunity to get your posts in front of readers that enjoy your blogging. So, what can you do to retain subscribers using RSS? The simple solution is to get them to subscribe to your RSS feed. Read on to find out the ten simple ways to gain RSS subscriber.
Focus on a Single Topic
Choose a great topic that you’re familiar with, and stick with it! Consistency is the key. Those that already read your blogs are potential subscribers, as they find the blog content for your particular niche interesting. Sticking to one topic shows your readers that you are serious and knowledgeable. Shooting off on random tangents may annoy and cause readers to lose interest or...
Exact match domains (EMD) manipulation should be officially dead, according to Google. It used to be that you could give yourself an edge in the search engines if you purchased a domain that was an exact match of your desired keyword. So, for instance, if you wanted a site all about bandogs, your target keyword would be "bandogs." Your URL would be "bandog.com." It used to be that having this type of website would push you higher in the search engines just because your domain name was an "exact match." No more.
Google has fixed this issue and promises that EMDs are no longer given the weight that they once were. However, what about keywords in the URL. For example, let's assume you have a site about dogs. One of the pages on your site is about bandogs. So, you might have a URL structure that goes something like this: www.mydomain.com/?p=123 or mydomain.com/the_date/bandogs. The first URL structure is common on default Wordpress installations....
Your readers don't like to wade through research papers. Who can blame them? Research papers are boring to read, contain a lot of technical jargon, and don't always reveal groundbreaking new knowledge. Here's where you come in. Those boring research reports, and studies, all over the Internet can be cultivated into an interesting blog post that speaks to your audience in layman's terms without making their eyes glaze over and without you having to just make stuff up to keep visitors interested.
PubMed + Life Extension Foundation
These two sources alone can be an endless source for very interesting blog posts. PubMed publishes some of the coolest medical information you'll ever read, and Life Extension Magazine is mostly a print publication (though they do offer an online edition) that discusses radical scientific breakthroughs - specifically in the area of life extension and longevity.
However, a lot of the stuff that both Life...