Often times it is the smallest errors on our websites that have the biggest impact on our sales and search engine rankings. They are rarely something complex but are most likely very easily solved. Therefore it would be foolish not to pay attention to those errors and make sure that our online business is not ruined by a stupid typo and a slow page speed.
Make sure that you do not have those crawl errors where links on your site is leading nowhere. By login in to your Webmaster Tools, you will be able to see those errors, which makes it much easier to find the problem and fix it.
Slow Page Speed
A slow loading page can cause visitors to leave your site as quickly as they came. Don’t lose potential sales on a slow page speed. Optimize your site and make sure that it loads fast and effortless, which will create a much better user-experience.
If your website is reachable on more than just one URL such as the www...
Is your website tablet-optimized?
If you answered “no”, then take action as soon as possible to avoid being left in the dust.
The biggest players in tech, namely, Apple, Google, Amazon, and most recently Microsoft have all doubled down on tablet development. Apple has its iPad and iPad mini, Google unveiled its the Nexus 7 and Nexus 10, Amazon has the Kindle series, and Microsoft’s Surface just recently hit stores. And those are just the big guys. There are numerous Android tablets in the industry right now, and users will have no trouble getting their hands on the devices that they need.
It’s pretty obvious that the tablet industry is booming right now, and whether you’re a marketer, a blogger, or an entrepreneur (or all of the above), the rise of the tablets is something that you should really take advantage of.
Having a Tablet-Friendly Website is a Must
The numbers pretty much say it all. According to...
You want higher conversion rates on your website, but things just aren't happening. You know the problem, or at least you think you do. People land on your page, and then bounce within 30 seconds. What's happening? You're not getting the user's attention, he becomes confused as soon as he sees your page, or your headline (or ad copy) is atrocious. So, you get to work testing and tweaking. You constantly make changes to your headline. Nothing works. What gives? Here's what gives. You might be making one of the following mistakes:
You're Screwing Up The Headline
If you don't grab your reader's attention within 10 seconds, you've lost him. Headlines are one of the most important aspects of a good landing page. It has to be believable, but also a little audacious. That might sounds like a contradiction, but it's not.
If your headline isn't audacious, it's boring and users on the Internet will not be bored....
Do you have ads on your pages but never get any clicks? This is a problem for many people and if you rely on the money you get through these ads, it can be extremely frustrating when your click through rate (CTR) is 0,5 percent or lower. Read through this article and learn some simple things you can do to increase your CTR and get more money from your hard work.
Before you can get any clicks you need to have traffic. If you do not have traffic to your website, it will be completely impossible to earn any money until you learn some SEO and work on promoting your website so that you can get on the front page of Google, where people are more likely to find you. But maybe your problem is not traffic. Maybe you get a great amount of page views and unique visitors to your site each day, but none of them click your ads. If this is your problem, you should proceed to the following steps and see what you can do to turn this...
Starting an online business seems like a fairly straightforward process, and for the most part it is. You must reserve a catchy domain name, establish hosting services, set up a design for the website and then take it from there. However, once the website is up you might experience a number of challenges as a new online business owner.
Ongoing Site Maintenance
Once you set up a business site online you must maintain it regularly. That includes updating crucial information, such as prices for an online store, fixing design flaws and responding to emails from potential customers. In some cases you may have to make an all-day commitment to monitoring your site's business and fulfilling orders. If you sell a service, you cannot let more than 24-48 hours go by without responding to your clients or you might as well not respond at all.
If you cannot make this commitment you should hire someone who can do it for you. Set up a reliable smartphone account to receive emails...
If you have a trouble holding on to your visitors, there are ways you can improve your site, so that your visitors will stay for longer than just two seconds, and view more than just one page. Your bounce rate gives you a percentage of the people that leave your website after only viewing one page. That, combined with the average time spent on your site, will give you a pretty good picture of what people think about your site. You can see your bounce rate and the time they spend on your site in Google Analytics.
If people leave your site after only viewing one page, it should tell you that your site does not give people what they are looking for.
One factor that could cause this high bounce rate is, if your title does not match your page content. So if you call a page “how to get rid of bedbugs” and your site talks a lot about bedbugs but never really how to get rid of them, your visitors will feel cheated and leave your site immediately. An...
Did you know that you can speed up your website load times by 60 percent, practically eliminate DDoS attacks, eliminate bandwidth usage limits, and eliminate spam on your blog? It seems incredible, but CloudFlare does exactly that. One of the issues on most webmasters' minds, at one point or another, is security. Making a site more secure builds trust between you and your visitors, reduces headaches for you, and allows you to focus on what you do best: content creation and running your business. Another issue webmasters face is limitations on bandwidth usage, spam attacks, and DDos attacks (if you're a semi-popular website). While it wasn't originally designed to act as a distribution channel and content delivery network, CloudFlare's serendipitous experiment has thus far given users far more than what they bargained for.
How Website Security Usually Works
Website security is often done "in-house" for most large websites. Corporate...
Publishing original content is an important part of your marketing strategy. If your content goes viral, it takes on a life of its own, being shared, talked about and gathering natural backlinks with very little effort. Getting your content to go viral, however, is no easy task. With enormous competition for the attention of Internet users, your content must stand out from the crowd. While it is difficult to predict how popular your marketing efforts may be, there are things you can do to increase the chances of your content going viral.
Do something outrageous
Many of the most popular online videos include crazy stunts or outrageous behaviour. Videos that shock and surprise viewers are among the most shared of all. This doesn't mean that you have to do something dangerous or illegal; ordinary situations can be made to shock and surprise by the addition of an unexpected element.
Make people think
Posing open questions, asking...
It’s a problem that all website owners wish they had – too much traffic. However, if you are ill-prepared for this wonderful dilemma, it could be disastrous for your business.
There are many things that cause a surge in traffic. Maybe you create a particularly interesting or engaging piece of content and it goes viral. Or what if Bill O’Reilly mentions your business or product on Fox News? The result could mean an influx of visitors clamoring to get to your site. And did you know that most small business websites are not prepared for even as much as a 200% increase in traffic? Whatever the reason for your increase in traffic, it pays to prepare your site ahead of time to handle the load.
Here are a few tips to ensure that your site is equipped to handle higher-than-usual traffic surges:
Create a mobile or light version. Decorative elements are great for professional branding and design but combine those flashy elements with heavy...
Most webmasters are worried about getting more traffic. What about increasing conversions? If you had a choice between receiving 10,000 more visitors vs increasing your current conversion rate by 50 percent, which option would you choose? If you're smart, you would choose the higher conversion. More traffic is only good when you have no traffic and once you get to a certain point, you really just need more sales (i.e. more conversions). Here's how to immediately increase conversions quickly.
Irritate and Frustrate
Are you frustrating and irritating your users? This is an art, but if you can pull it off you can boost conversions dramatically. No, you don't want to frustrate users to the point where they leave your website. That's the wrong kind of frustration. What you want to do is frustrate the visitor by introducing some kind of pain, some kind of problem. If your site is filled with great information, but you never agitate your audience, they...