Blog

Category: Search Engine News

Preparing for Google's Penguin 2.0: How to Protect Your Traffic

By , posted on
Preparing for Google's Penguin 2.0: How to Protect Your Traffic
Google has risen to Internet dominance by capitalizing on both business savvy and game-changing innovation. From the very beginning, Google has built its brand around offering higher quality search results than its competitors. With this trendsetting user experience in mind, the search engine powerhouse released the “Panda” update to its algorithm. This drastic modification to Google’s internal workings served as a catalyst for the world of Internet marketing and SEO. Those making a living from online marketing found themselves facing a new reality. On April, 24th Google released another algorithm change also named after an adorable creature. The Google penguin update sent another strong message to the SEO community, one that made it crystal clear that quality will always overshadow the skilled exploitation of loopholes. Shortly after the internet community started to fully register the effects, Google's Matt Cutts announced that Penguin 2.0 would...

Google Releases New Update to Penalize Copyright Infringers

By , posted on
Google Releases New Update to Penalize Copyright Infringers
Attention publishers with copyright infringing content on their websites: Google just released an algorithm update that factors in the number of copyright takedown notices that any website receives. This means that if your website receives removal notices from copyright holders, you could get penalized and your site may appear lower in search results. Inside Search, Google’s official search blog states the following: We aim to provide a great experience for our users and have developed over 200 signals to ensure our search algorithms deliver the best possible results. Starting next week, we will begin taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any given site. Sites with high numbers of removal notices may appear lower in our results. This ranking change should help users find legitimate, quality sources of content more easily—whether it’s a song previewed on NPR’s...

10 Google Jokes and Easter Eggs that You Might Have Missed

By , posted on
10 Google Jokes and Easter Eggs that You Might Have Missed
There are many reasons why Google became one of the most loved companies of our generation. Aside being an excellent search engine and one of the top innovators of our time, Google is a company that has managed to keep its sense of humor. Its numerous jokes and Easter eggs can attest to this, and for years, Internet users have been cracking up discovering these little goofs. And while we can never be sure if the Internet has uncovered every single Easter egg and joke out there (Google is a big company with a lot of products, after all), below is a list of the best Google treats on the web. Enjoy. Conway’s Game of Life – The most recently-discovered Easter egg, this one involves typing the query “conway’s game of life” in the search box. Hit the enter button and you’ll find the right side of the search results page to be overrun by cellular automaton. It’s a very geeky trick, and users who don’t know who John Horton...

Will Google's Knowledge Graph Kill Your Website?

By , posted on
Will Google's Knowledge Graph Kill Your Website?
Earlier this month, Google unveiled the Knowledge Graph, a new search feature that allows users to immediately get the basic information about certain queries right from the search results page. No more clicking through Wikipedia or encyclopedia websites just to find key facts about something or someone; with the Knowledge Graph, you should be able to get the information you need as soon as you hit the search button. Available on desktop computers, smartphones, and tablets, the Knowledge Graph appears at the right-hand side of Google’s search results page and it provides a snapshot of what a particular query is all about. For instance, if you search for Steve Jobs (see image above), the knowledge graph will display a quick summary of who he is, together with basic facts including his birthday, the day he died, his wife, children, etc. Follows the footsteps of Amazon Google’s Knowledge Graph also borrows a feature from Amazon by...

The Penguin Update: Google's Worst Move Ever

By , posted on
The Penguin Update: Google's Worst Move Ever
Google’s Penguin update has created a storm of controversy that threatens to permanently damage its reputation. Thousands of honest webmasters are up in arms after seeing their traffic disappear after the update. Many are calling for the search engine to be regulated as a monopoly. The Penguin update, launched on April 24 2012, was designed to punish websites that relied on excessive back linking, keyword stuffing and exact match key terms. Google claims that Penguin only affected 3.1% of searches and only hit websites that contravened its existing quality guidelines. The devastating results of the update suggest that its impact was far more widespread. Since April 24 thousands of quality websites have tumbled down Google’s search engine results pages (SERPs) to be replaced by poor quality rivals with little or no valuable content. Many affected site owners are adamant that they have never used any of the techniques that Google...

Using Google Knowledge Graph for the best SEO results

By , posted on
Using Google Knowledge Graph for the best SEO results
Google Knowledge Graph is a revolutionary search engine feature that enables quick and easy access to information on the Internet. Now, this newly launched feature makes the search process more intelligent and human by providing a chance to gather enormous amount of data on a related search term. Thus, you can expect to get in depth information with the Knowledge Graph as it focuses on identifying the relationships between things rather than relying on plain keyword research. This can provide more accurate, relevant and refined results to the online visitors with valuable information based on the specific search term. Now, this latest tool will help in reducing ambiguity among the users while searching for terms that may have different meanings for the search engine. Google aims to tap at various sources of information from more than 500 million objects to integrate it with more than 3.5 billion facts that provides meaningful relationship between objects. This...

Everything You Need to Know About Google's Penguin Algorithm

By , posted on
Everything You Need to Know About Google's Penguin Algorithm
It’s been about a week since Google released its “Penguin Update”, but the web is still buzzing loudly about it. For the uninitiated, Penguin is a new search algorithm that aims to combat webspam in SERPs. This is one of Google’s biggest updates since Panda back in February 2011, and it is supposed affect 3% of queries. What is Penguin all about? Google’s Penguin update targets websites that implement “black hat” SEO tactics such as “cloaking” or “keyword stuffing” to get ahead in search results. Google wants to reward webmasters who come up great sites, while making sure that webspam gets buried in search results. According to the search giant’s official blog post: The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm...

Is Facebook The New Google?

By , posted on
Is Facebook The New Google?
Facebook is going public soon. Right now, it's in a quiet period, but there are some hints that the social media giant will radically overhaul its onsite search engine. If it is successful, Facebook could just become the new Google. Think that's a bit far-fetched? Consider this: Facebook may just be valued at about $100 billion. The angel investors backing Facebook want to see a return on their money. Mark Zuckerberg has to deliver. That means he has to come up with a way for the company to make more money than it does right now. Right now, Facebook is driven by ad revenue. Those little ads on the right-hand side of the page are what keeps private investors interested in the company. When Facebook goes public, it needs to up its ad revenue to meet Wall Street valuations. The easiest way to do that seems to be increasing the visibility of ads on the site. Facebook has hired some very bright minds to take care of the details. According to...

How Apple's Siri Helps Drive Traffic To Your Website

By , posted on
How Apple's Siri Helps Drive Traffic To Your Website
A recent study done by Parks Associates showed that 87 percent of iPhone users used Siri at least monthly, with roughly 1/3 of users using Siri almost daily. That's a lot of users using a voice-activated assistant. Apple has made it fashionable to use a voice-activated assistant, but most people still only use Siri for things like text messaging, making phone calls and sending email. Even so, this is good news for you as an Internet marketer. With Siri, people will eventually be doing an increasing number of voice-activated searches. Think about it. Google is the leader in search technology, and Apple's primary rival. Big G is also developing its own voice-activated search assistant. In fact, last year Google filed a patent with the USPTO for a new type of remote or application that would use its cloud assisted voice recognition technology. That points to Google developing its voice activated search technology for Android phones. Speaking your...

A Google Mistake That Could Affect Your Analytics

By , posted on
A Google Mistake That Could Affect Your Analytics
Google is making a change to how it reports referrer information using Chrome. The result? Some analytics programs might start showing search visitors as "referred traffic" from Google without doing a search. The recent change was posted on Google Webmaster Central blog recently. Referrers are a kind of "Caller ID" for web browsers. The referrer tells the analytics program where your traffic came from. For example, if you were to click on a link from the search engine results pages for a specific keyword, the referrer information passes along to the destination page's analytics program would show that you were referred to the page via Google's search engine. However, traditionally, Google would show this information along with the keyword used to get to that page. That's how the website owner knows what search terms are popular for his website and what pages are popular on his site. The change would mean that Google would...

Older PostsNewer Posts
5 Unethical Marketing Tactics Your Business Should Avoid 5 Unethical Marketing... By Federico Einhorn
Posted on September 14, 2016
Black Friday Deals Week Starts Now! Black Friday Deals Week... By FullTraffic
Posted on November 26, 2015
10 Tips for Creating an Unbeatable User Experience for Your E-Commerce Website 10 Tips for Creating an... By Federico Einhorn
Posted on October 26, 2015

FOLLOW US

ARCHIVES