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Category: Search Engine News

Zeitgeist 2011: The Most Googled Terms of the Year and How to Use Them to Your Advantage

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Zeitgeist 2011: The Most Googled Terms of the Year and How to Use Them to Your Advantage
Earlier this week, Google released Zeitgeist 2011, its report of the biggest search trends around the world, based on the billions of Google searches made in the last 12 months. The Zeitgeist is quite insightful (and entertaining) because it reveals which topics received the most attention from users, and it also gives us a glimpse of the collective consciousness of the globe. What did people Google most this year? Here's the search giant's list of the fastest rising searches of 2011: 1. Rebecca Black – When her single "Friday" was released, Rebecca Black became an overnight celebrity. But her video, which received over 167 million YouTube views didn't go viral because it was good. Quite the opposite, actually. "Friday" got an overwhelming amount of dislikes and was mocked to no end. Nonetheless, Black still had the last laugh as artists such as Lady Gaga and Katy Perry expressed their support. In...

Google Personal Search: Not On Your Terms

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Google Personal Search: Not On Your Terms
Next time your Google search results show you something unexpected, don't blame your typing. It's probably Google doing what it does best – showing you the information it thinks you want to know. The more obscure your keywords, the more likely the ubiquitous search engine is to "improve" your search term, often frustrating your intent and arousing your temper. Google Suggest, launched in 2008, originally featured suggested spelling correction, auto-suggestion for commonly used words and real-time query completion. Since 2009, with the arrival of increasingly "intelligent" algorithms, spelling correction has been automatic, with the option to display results for the original search term. As the Official Google blog considerately puts it: "When we have high confidence that your query was misspelled, we go a step further than asking 'Did you mean …?' thus saving you a click." Suggest's...

Google: Behind The Numbers - Infographic

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Google: Behind The Numbers - Infographic


The Google Panda Update Does Not Spell Disaster

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Earlier this year, Google announced major changes in their algorithm for calculating the rankings in Google Search. The algorithm alteration was officially named Google Panda, and it has caused a lot of confusion in the online business world. Many businesses feared their sites would be affected, and these concerns are not completely unfounded. Twelve percent of the search results were immediately affected as the Google team rolled out the new update. What Is the Purpose of Google Panda? Google insists that the update of the algorithm was necessary to ensure better search results and to remove low quality websites and so-called content farms. Content farms are large websites with varied (often low quality) content uploaded by users. The sole purpose of these sites is to earn revenue from the ads displayed on the pages. Content is stuffed with keywords to trick search engines into placing the pages high in their search results, thus attracting more visitors. Content farms...

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