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Category: SEO

How To Improve Your Organic Rankings Without Offending Google

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Do you want to get top rankings on the search engine results page and boost your brand presence in the market? With the tremendous competition among advertisers, it’s a tough call for companies to establish their presence among the top market influencers. It’s no more possible to tweak your organic rankings with Google penalizing such websites that fail to follow the set rules laid down by this most popular search engine. Establish good link building practices There are numerous websites that use aggressive link building tactics to get to the top of the search engine results page. But unfortunately, this no longer works and as a result they lose valuable traffic for their website along with their online reputation. Make sure that you do not buy any links or use keyword based anchor text. It’s important that you do not link your website to article directories or low quality websites or social book marking sites. Guest blogging on high authority...

Double Your Online Sales With The Best SEO Practices

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Double Your Online Sales With The Best SEO Practices
Running a business with innumerable tasks and meeting different challenges to build a stable and successful organization is not easy. In this competitive world, it’s important for every marketer to establish their brand presence in the industry and carve a niche in the online space. If you are looking at improving SEO of your business, then you need to be focused and have a customer-centric approach. Besides, having a high quality and useful content always has a greater chance of getting high quality traffic from your key audience. Knowing what your audience wants helps You need to know about your target market and audience who would be interested in buying your products and services. This can help in driving traffic to your website and generating highly qualified leads for your business. It’s a good idea to do some thorough research to map your audience using keywords, topics and phrases which are used in the industry. You can also target keywords and...

How To Use The Best Link Building Strategies For Your Online Business?

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How To Use The Best Link Building Strategies For Your Online Business?
Today, the focus of link building is no more on spammy links with Google penalizing websites that follow such unethical practices. Brand names have taken precedence as ‘search terms’ over target keywords among users looking for different products and services on the Internet. Relationship building via social platforms has gained more popularity for improving brand visibility among the customers. Get clue from competitor analysis Are you aware of some of the tools that can be useful in knowing what your competitors are doing to attract more customers? Do you know from where competitors are getting backlinks to gain more online visibility? Using some popular tools such as Majestic can help in monitoring the activities of your competitors-analyze their social following or their keyword ranking on Google. Based on the size of their industry, you can estimate the number of prospects that you are likely to have for your business. With good industry...

5 Awesome Ways To Boost Your Local Rankings With Local Citations

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5 Awesome Ways To Boost Your Local Rankings With Local Citations
Are you looking at improving your SEO results and establishing your company’s presence in the local market? Local citations may be the best marketing technique that can assist your business branding efforts and give you some remarkable results. Why local citations are so important? Now, local citations are nothing but online mentions of your company name, address, phone numbers across local directories or classifieds, newsletters, blogs or different websites. Although they do not have any links, they can enhance the value of your business, if used in the right manner. Studies have shown that local citations can be quite crucial in deciding the SEO ranking of all the online websites. You can add structured local citations to business listing sites, which may include yellow pages, review sites or even among local classifieds. On the other hand, unstructured local mentions can be added to your websites, blogs or even government sites which can help to improve your...

4 Content Marketing Strategies Inspired by Print Media

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4 Content Marketing Strategies Inspired by Print Media
In the constantly changing world of social media and evolving rules of SEO, many of the best practices in the content marketing game seem to change from year to year. Fortunately, there are plenty of things that do stay the same, and there's no better place to look for what can stand the test of time than print media. Below you'll learn how the tried-and-true methods of print media can be applied to bolster your own content marketing efforts. Make an Excellent First Impression We're all taught to not judge a book by its cover, but the truth is, that's exactly how most people behave. When you walk by the newsstand, might notice that some books or magazines pop out more readily than others. If you're particularly astute, you might notice that some headlines are better at catching your attention, and some brands get better placement on covers. These same sorts of attributes can be applied to your own work in social media as you try to capture the...

Boost Your Rankings On Search Results With Smart And Optimized Content

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Are you a smart marketer who wants to make the most of your online investment by putting in money, where you have maximum chances of reaping higher financial rewards? As you might be already aware, search engines have become much smarter today and prefer more original, high-quality content coming from trustworthy sources than ever before. Gone are the days when fluffy, fake and copied content could still thrive and hardly get noticed. This is the era of optimized and intelligent content, which is backed by authority, expertise and exceptional quality. Here we look at some of the best tips that you can use while sharing effective and optimized content to get top rankings on search engines: -Add more depth to your content It’s one thing to share information with your readers but the presentation is equally important to make it appealing to them and engage them with your content. As marketers, the most important criteria for the success of any content...

Get Free Google Traffic Using These Smart Search Engine Marketing Tips

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Are you looking to boost your online presence to drive free and targeted traffic for your website? It’s a fact that search engines can attract almost 300% more traffic as compared to social media channels. One way of letting Google know that your website exists is by focusing on providing high quality and relevant content to your target audience. But having solid content alone can’t guarantee the best outcome for getting higher search engine rankings. No doubt, quality link building is equally crucial to achieve greater success in your website marketing efforts. Hence, it’s important for you to lay greater emphasis on this vital aspect of optimizing your blog or website for the search engines. How link building can help? Link building has a significant impact on how your website is ranked in the search engine results. It is the process of building and establishing quality inbound links for your website to get the required traffic and higher...

Smart Ways To Fix Onsite Duplicate Content Issues Instantly

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Smart Ways To Fix Onsite Duplicate Content Issues Instantly
Are you facing problems with duplicate onsite content resulting in lower search engine rankings for your website? Actually, duplicity of content can occur both onsite and offsite and with onsite duplicity, the search engines may be able to see the same content on multiple pages within your website. On the other hand, offsite duplicity refers to the content seen by the search engines on your website, which may be quite similar to some other website. With duplicate content issues, the real dilemma arises for the search engines, while making a decision for ranking the pages. Let’s look at some of the common duplication issues and ways to resolve them through this article: Issues that may arise with duplicate content Reduces crawl rate for the search engines as Googlebot is involved in searching and crawling unnecessary pages that may be similar. Can result in poor user experience due to wrong page rankings. Can lead to delay in rankings...

How To Use High Quality Content To Boost Your SEO Rankings

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How To Use High Quality Content To Boost Your SEO Rankings
Do you want to improve your website SEO rankings and boost your brand visibility to reach out to new customers? It’s quite obvious that every company wants to remain competitive today and get high rankings for their website. Remember, today it is no longer enough to have a number of good links or exclusive keywords for your website to be featured high among the search engine results. According to the recent survey conducted by SearchMetrics, it’s the quality of your content that ultimately determines SEO rankings for your website. They have come up with some interesting findings, which suggest that websites must be able to produce rich and high quality content- that is more relevant and holistic in nature. Let’s look in more detail at some of the core factors that can help to improve your SEO rankings based on this report: -Focus on semantically comprehensive content It’s important to lay more emphasis on optimization of content as...

Top 5 Search Engine Tactics That You Must Discard

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Are you still using some of the old search engine strategies to get traffic for your website and attract your visitors? As we all are well aware that SEO or Search Engine Optimization is the key for driving quality traffic from organic search. Hence it’s important to evaluate your SEO tactics from time to time to achieve some amazing results to boost incoming website traffic. Definitely, it takes plenty of time and patience to develop a suitable strategy that works best for your business. But it’s worth putting that effort, if you want to stay on ahead of the competition among other big players in the industry. Why keep on changing your SEO strategy? The world of digital marketing and technology is growing at a fast pace than ever before and what worked well yesterday for your business, may not be able to reap the same rewards today. With so many Google algorithm changes and updates taking place, websites that experienced high volume of traffic,...

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