Search engine optimization (SEO) remains an obsession for many digital marketers, because it promises to improve your website and increase its exposure in Google. However, using the wrong tactics or prioritizing SEO over your human visitors is invariably counterproductive, instead harming your brand's image and decreasing your visibility in the search results.
As the search engine crawlers continue to evolve, traditional SEO becomes ever more meaningless. It's no longer just about keywords and link building, and responsible, sustainable SEO has never been about trying to manipulate the search engine results in your favor. It is about providing an excellent user experience and ensuring that the search engines can easily read and navigate your website.
Following are four of the defining characteristics of any website that should rank highly in Google:
1 - Relevant Content
Realizing that people don't want to be bombarded with things like results for...
Search engines like Google, Bing, and Yahoo collect information about your website through the use of programscalled"crawlers". Crawlers scan through the content of your website looking for terms and words thatbest match what users search for. A search engine's goal is to match the search results to the user's requests as closely and as accurately as possible. That means that these crawlers are looking through your content for the words that your ideal customers use to find content that most interests them. How do you make sure your website get identified as a good match for your potential customers, and how do you make sure that your website appears higher in search results than other similar websites? A great way to ensure that you arerecognized by search engines and rank high in results is to create a website that has unique keyword rich content.
A good place to start when making sure your website has keyword rich content, is...
Do you want to get top rankings on the search engine results page and boost your brand presence in the market?
With the tremendous competition among advertisers, it’s a tough call for companies to establish their presence among the top market influencers. It’s no more possible to tweak your organic rankings with Google penalizing such websites that fail to follow the set rules laid down by this most popular search engine.
Establish good link building practices
There are numerous websites that use aggressive link building tactics to get to the top of the search engine results page. But unfortunately, this no longer works and as a result they lose valuable traffic for their website along with their online reputation.
Make sure that you do not buy any links or use keyword based anchor text. It’s important that you do not link your website to article directories or low quality websites or social book marking sites. Guest blogging on high authority...
Running a business with innumerable tasks and meeting different challenges to build a stable and successful organization is not easy. In this competitive world, it’s important for every marketer to establish their brand presence in the industry and carve a niche in the online space.
If you are looking at improving SEO of your business, then you need to be focused and have a customer-centric approach. Besides, having a high quality and useful content always has a greater chance of getting high quality traffic from your key audience.
Knowing what your audience wants helps
You need to know about your target market and audience who would be interested in buying your products and services. This can help in driving traffic to your website and generating highly qualified leads for your business. It’s a good idea to do some thorough research to map your audience using keywords, topics and phrases which are used in the industry.
You can also target keywords and...
Today, the focus of link building is no more on spammy links with Google penalizing websites that follow such unethical practices.
Brand names have taken precedence as ‘search terms’ over target keywords among users looking for different products and services on the Internet.
Relationship building via social platforms has gained more popularity for improving brand visibility among the customers.
Get clue from competitor analysis
Are you aware of some of the tools that can be useful in knowing what your competitors are doing to attract more customers?
Do you know from where competitors are getting backlinks to gain more online visibility?
Using some popular tools such as Majestic can help in monitoring the activities of your competitors-analyze their social following or their keyword ranking on Google. Based on the size of their industry, you can estimate the number of prospects that you are likely to have for your business.
With good industry...
Are you looking at improving your SEO results and establishing your company’s presence in the local market? Local citations may be the best marketing technique that can assist your business branding efforts and give you some remarkable results.
Why local citations are so important?
Now, local citations are nothing but online mentions of your company name, address, phone numbers across local directories or classifieds, newsletters, blogs or different websites.
Although they do not have any links, they can enhance the value of your business, if used in the right manner. Studies have shown that local citations can be quite crucial in deciding the SEO ranking of all the online websites. You can add structured local citations to business listing sites, which may include yellow pages, review sites or even among local classifieds.
On the other hand, unstructured local mentions can be added to your websites, blogs or even government sites which can help to improve your...
In the constantly changing world of social media and evolving rules of SEO, many of the best practices in the content marketing game seem to change from year to year. Fortunately, there are plenty of things that do stay the same, and there's no better place to look for what can stand the test of time than print media. Below you'll learn how the tried-and-true methods of print media can be applied to bolster your own content marketing efforts.
Make an Excellent First Impression
We're all taught to not judge a book by its cover, but the truth is, that's exactly how most people behave. When you walk by the newsstand, might notice that some books or magazines pop out more readily than others. If you're particularly astute, you might notice that some headlines are better at catching your attention, and some brands get better placement on covers. These same sorts of attributes can be applied to your own work in social media as you try to capture the...
Are you a smart marketer who wants to make the most of your online investment by putting in money, where you have maximum chances of reaping higher financial rewards?
As you might be already aware, search engines have become much smarter today and prefer more original, high-quality content coming from trustworthy sources than ever before.
Gone are the days when fluffy, fake and copied content could still thrive and hardly get noticed. This is the era of optimized and intelligent content, which is backed by authority, expertise and exceptional quality.
Here we look at some of the best tips that you can use while sharing effective and optimized content to get top rankings on search engines:
-Add more depth to your content
It’s one thing to share information with your readers but the presentation is equally important to make it appealing to them and engage them with your content. As marketers, the most important criteria for the success of any content...
Are you looking to boost your online presence to drive free and targeted traffic for your website?
It’s a fact that search engines can attract almost 300% more traffic as compared to social media channels. One way of letting Google know that your website exists is by focusing on providing high quality and relevant content to your target audience.
But having solid content alone can’t guarantee the best outcome for getting higher search engine rankings. No doubt, quality link building is equally crucial to achieve greater success in your website marketing efforts.
Hence, it’s important for you to lay greater emphasis on this vital aspect of optimizing your blog or website for the search engines.
How link building can help?
Link building has a significant impact on how your website is ranked in the search engine results. It is the process of building and establishing quality inbound links for your website to get the required traffic and higher...
Are you facing problems with duplicate onsite content resulting in lower search engine rankings for your website?
Actually, duplicity of content can occur both onsite and offsite and with onsite duplicity, the search engines may be able to see the same content on multiple pages within your website. On the other hand, offsite duplicity refers to the content seen by the search engines on your website, which may be quite similar to some other website.
With duplicate content issues, the real dilemma arises for the search engines, while making a decision for ranking the pages.
Let’s look at some of the common duplication issues and ways to resolve them through this article:
Issues that may arise with duplicate content
Reduces crawl rate for the search engines as Googlebot is involved in searching and crawling unnecessary pages that may be similar.
Can result in poor user experience due to wrong page rankings.
Can lead to delay in rankings...