In the constantly changing world of social media and evolving rules of SEO, many of the best practices in the content marketing game seem to change from year to year. Fortunately, there are plenty of things that do stay the same, and there's no better place to look for what can stand the test of time than print media. Below you'll learn how the tried-and-true methods of print media can be applied to bolster your own content marketing efforts.
Make an Excellent First Impression
We're all taught to not judge a book by its cover, but the truth is, that's exactly how most people behave. When you walk by the newsstand, might notice that some books or magazines pop out more readily than others. If you're particularly astute, you might notice that some headlines are better at catching your attention, and some brands get better placement on covers. These same sorts of attributes can be applied to your own work in social media as you try to capture the...
Are you a smart marketer who wants to make the most of your online investment by putting in money, where you have maximum chances of reaping higher financial rewards?
As you might be already aware, search engines have become much smarter today and prefer more original, high-quality content coming from trustworthy sources than ever before.
Gone are the days when fluffy, fake and copied content could still thrive and hardly get noticed. This is the era of optimized and intelligent content, which is backed by authority, expertise and exceptional quality.
Here we look at some of the best tips that you can use while sharing effective and optimized content to get top rankings on search engines:
-Add more depth to your content
It’s one thing to share information with your readers but the presentation is equally important to make it appealing to them and engage them with your content. As marketers, the most important criteria for the success of any content...
Are you looking to boost your online presence to drive free and targeted traffic for your website?
It’s a fact that search engines can attract almost 300% more traffic as compared to social media channels. One way of letting Google know that your website exists is by focusing on providing high quality and relevant content to your target audience.
But having solid content alone can’t guarantee the best outcome for getting higher search engine rankings. No doubt, quality link building is equally crucial to achieve greater success in your website marketing efforts.
Hence, it’s important for you to lay greater emphasis on this vital aspect of optimizing your blog or website for the search engines.
How link building can help?
Link building has a significant impact on how your website is ranked in the search engine results. It is the process of building and establishing quality inbound links for your website to get the required traffic and higher...
Are you facing problems with duplicate onsite content resulting in lower search engine rankings for your website?
Actually, duplicity of content can occur both onsite and offsite and with onsite duplicity, the search engines may be able to see the same content on multiple pages within your website. On the other hand, offsite duplicity refers to the content seen by the search engines on your website, which may be quite similar to some other website.
With duplicate content issues, the real dilemma arises for the search engines, while making a decision for ranking the pages.
Let’s look at some of the common duplication issues and ways to resolve them through this article:
Issues that may arise with duplicate content
Reduces crawl rate for the search engines as Googlebot is involved in searching and crawling unnecessary pages that may be similar.
Can result in poor user experience due to wrong page rankings.
Can lead to delay in rankings...
Do you want to improve your website SEO rankings and boost your brand visibility to reach out to new customers?
It’s quite obvious that every company wants to remain competitive today and get high rankings for their website. Remember, today it is no longer enough to have a number of good links or exclusive keywords for your website to be featured high among the search engine results.
According to the recent survey conducted by SearchMetrics, it’s the quality of your content that ultimately determines SEO rankings for your website. They have come up with some interesting findings, which suggest that websites must be able to produce rich and high quality content- that is more relevant and holistic in nature.
Let’s look in more detail at some of the core factors that can help to improve your SEO rankings based on this report:
-Focus on semantically comprehensive content
It’s important to lay more emphasis on optimization of content as...
Are you still using some of the old search engine strategies to get traffic for your website and attract your visitors?
As we all are well aware that SEO or Search Engine Optimization is the key for driving quality traffic from organic search. Hence it’s important to evaluate your SEO tactics from time to time to achieve some amazing results to boost incoming website traffic.
Definitely, it takes plenty of time and patience to develop a suitable strategy that works best for your business. But it’s worth putting that effort, if you want to stay on ahead of the competition among other big players in the industry.
Why keep on changing your SEO strategy?
The world of digital marketing and technology is growing at a fast pace than ever before and what worked well yesterday for your business, may not be able to reap the same rewards today.
With so many Google algorithm changes and updates taking place, websites that experienced high volume of traffic,...
Have you ever experienced drop in your website traffic levels and need some effective solution to recover from the Panda algorithm updates?
It’s definitely quite frustrating for most online websites to deal with constant algorithm updates that keep taking place and find ways to recover their website quickly to boost their traffic potential.
This holds particularly true about websites that have been continuously trying to push spam content and find little success to get back to their original levels. Hence, its time to examine the “real issue” and make sure that you aren’t repeating the same mistakes again to get hit by the Panda update in the future.
Top things that you can do to have steady traffic levels during Panda updates
-Have powerful landing pages
The first thing to ensure that your website is not affected by Panda algorithm update is analyze your landing pages, and see if they have high user engagement levels. The content...
If your website is penalized by Google, then it is difficult to identify the problem. Google does not notify website owners of penalties. With the new Google core algorithm updates going into effect each month, it is difficult to understand which of the new updates have had an effect your website.
The best way to clearly identify a Google penalty is by watching rank in search and traffic per page. You can also recognize a penalty if you search for the core keywords of your website's niche and your website does not show up in search results.
There Are No Magical Solutions to Prevent these 48 Google Penalties
Many SEO companies use black hat, gray hat, and even old white hat techniques to artificially manipulate website rank on search engines. Over 90% of these systems fail because they are based on finding loopholes within the core Google algorithm and then exploiting them for quick, albeit short-term, results. As soon as your page rank suffers, these SEO companies...
Are you aware of how the recently released Google Pigeon algorithm update can lead to some major changes in your online traffic volume?
Local businesses, especially online marketing and advertising companies might be able to notice a considerable impact with the Pigeon update giving a bit of reshuffle to local listings. This was mainly done with the aim of prioritizing local reviews from well-known sites such as Yelp, Trip Advisor, Yellow Pages and Relator.com
Google is trying to move local map listings lower on the search engine results page or eliminating them completely by replacing them with the above-mentioned directory specific sites. It is trying to ensure that the results are prominently displayed to the users to give them exactly, what they are looking for in the search results.
Growing preference for local reviews
Today, users prefer using Google to meet most of their search related needs rather than depending on physical directories with yellow...
Are you still thinking that the SEO rules that were applicable before are no longer relevant and useful in boosting your website rankings?
Probably it’s time to probe this issue further and find out if the SEO tactics that we used earlier can still give us some amazing results. Most of the bloggers, publishers and local businesses tend to think that backlinks may not matter anymore or even creating content for robots may not work.
Let’s carefully examine some of the SEO elements to find out, if they can really work as before to boost organic search engine rankings for your website:
-Good and catchy titles are important as ever
Google returns all your search results depending on the term that you enter in the search field to display the results along with the title. This means having a descriptive, attractive and unique title is still important to engage the readers. If your title is interesting, it is much likely that the readers will click through it and view...