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Category: SEO

Important SEO Techniques That Will Increase Traffic

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Proper search engine optimization will result in increased hits. The fact of the matter is that on-site optimization cannot be ignored if you want to increase traffic to your site. Most of your hits, especially before you develop relationships with other sites, are going to come from search engines. Improper optimization can doom your site to obscurity. Properly applied search engine optimization will increase the odds of your site popping up on the first page of a search engine’s results list – and if you’ve noticed anything about your own search habits, it is that you probably don’t even check the second page. Increase Relevance to Both the Search Engine and Your Intended Audience You may have started your blog or site because of your interests, but you’re not going to keep it alive by yourself. Your visitors, your audience, are going to be responsible for your website’s health. Finding out what to write can seem difficult,...

Managing your SEO with the new Google Panda update

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Managing your SEO with the new Google Panda update
With the recent updates to the Google Panda algorithm, Internet marketers are forced to take drastic measures to step up their website rankings on the search engine results. This search engine algorithm targets websites that may be producing inferior quality content such as content farms and spam. The new changes in the Google Panda algorithm makes it easy for the readers to find websites that provide useful and relevant information to them in a quick and easy manner. In short, this algorithm now makes your search process more effective by removing sites that may have poor quality content on the Internet. Now, the recent updates allow for better web page indexing and determine the manner in which they may occur in the search engine results page. Hence, if you are planning to promote your online products on the Internet, then you need to improve the quality of your content to get better search engine rankings. It is important to provide a well-researched and...

Big SEO Mistakes that Could be Costing You Traffic

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Big SEO Mistakes that Could be Costing You Traffic
Short of direct links and back-links, search engines are the most effective way for people to find your site or blog. Without proper search engine optimization, your site will become extremely reliant on word of mouth, which isn't that efficient compared to a search engine's reach. Half of the average site's visitors come from search engine results, especially if the site is developed enough to come up on the first page of results. Unfortunately, ill-considered on-site search engine optimization efforts can render any work invalidated. Even a single mistake can result in thousands of lost hits and customers. Improper Implementation of Flash in Menus and Splash Pages Flash splash pages may be extremely impressive and can make your site look slick, but it can also prevent search engines from crawling your text and determining whether or not your site is relevant. Your homepage is, more likely than not, the most frequently crawled...

Increase Your Visibility with Artificial Intelligence: How SEO Recon 2012 Can Save Small Businesses

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Increase Your Visibility with Artificial Intelligence: How SEO Recon 2012 Can Save Small Businesses
Most business owners know they need to keep up with their websites, provide content and reach as big an audience as possible to pull in more customers and sales. Large businesses have the clear advantage as vast resources allow for mass marketing. Businesses capable of shelling out big bucks in this department can best the search engine rankings and beat the traffic. But small businesses are often unable to fork over funds into marketing and their web content gets lost in shuffles of pages behind big businesses. However using the best and most up to date SEO (Search Engine Optimization) content and analysis can tip the tides. SEO is constantly changing, and a new web tool, SEO Recon 2012, has just altered the landscape. Big vs. Small Small businesses need to understand SEO if they are going to beat out big chains. Search engines do not account for a businesses’ value, ideas, customer service or any number of the elements that often help small...

How to Increase Traffic to Your Website Using Backlinks

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Website owners are always looking for ways to boost traffic for their website. The problem is, the traffic on the internet is in a bit of a jam. In February 2011, Google made a change to the search algorithm. This change was coined as "Google Panda". Old search engine strategies became obsolete, and a storm of complaints surged in from websites all throughout cyberspace. Old tactics like stuffing key words into articles were no longer effective because the search engine was now "smarter". Marketing experts are crafty, though, and the technique known as article backlinking was popularized. The three ways to attract traffic There are only three ways for people to find your website: word of mouth, search engine searches, and backlinks. Backlinks are simply links that direct traffic to a specific location. Any time you see a link on a website that brings you to a different website, you have found a backlink. The technique to backlinking is to...

3 Crucial Link Building Strategies to Get First Page Rankings

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Link building is one of the most important factors behind your search engine rankings. In general, the more links you have pointing to your website and the higher quality those links, the better your website will perform in the search engines. Without incoming links your website will struggle to rank for profitable keywords, and it may not even rank at all. Today you are going to learn three link building strategies that will help you get first page rankings for your website. These proven methods won't put your website at risk of being penalized for SEO malpractice. Guest Blogging One of the most powerful strategies you can use to build a strong incoming link profile is to engage actively in guest blogging. This is where you make posts on blogs owned by other webmasters and bloggers, in exchange for links back to your website. Usually, these links come in the form of “resource box” links, where you post a little blurb about yourself and your...

SEO is Boring and That is Just How Google Wants It

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SEO is Boring and That is Just How Google Wants It
The thousands of so-called SEO gurus on-line face a bleak future. After years of plugging their miracle methods to anyone who will listen, they are faced with obscurity and empty inboxes. The truth is that SEO has got boring, and that is just how search engine behemoth Google wants it. Google has declared war on SEO cheats and dubious website practices. Its constant search engine updates make it harder and harder for poor quality websites to rise through the results rankings. Gaming the system is becoming a waste of time. Websites and blogs now have to focus on making themselves attractive to real people instead of machines. In the bad old days, invisible keyword-stuffed text and phoney backlinks were enough to push a website to the top of the rankings. To combat this, the search engines have handed their searchers the keys to the kingdom. Google has eliminated SEO skulduggery by including social media popularity in its algorithms. Sites that get...

Smart Ideas For Optimizing Images To Get Higher Search Engine Rankings

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Smart Ideas For Optimizing Images To Get Higher Search Engine Rankings
Images can be an incredible marketing tactic to communicate your business ideas and thoughts across to your potential customers. The best part of using search engine optimized images is to have a better potential of driving targeted traffic to your website. Now, images can have a greater visual appeal and can enhance the experience of the target audience and help improve your business performance. But this is all possible by using the right image SEO techniques that can help in improving your website search engine rankings and boost the demand for your online products. Most of the online marketers depend on image SEO marketing that can help in better online promotion of their online products in the market. At the same time, it helps in providing excellent exposure to your brand and attracts a niche target audience. Effective placement of images can help in increasing traffic to your website and create a lasting impression on the minds of your potential...

The Trouble with Slow Websites

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The Trouble with Slow Websites
Slow-loading websites are still one of the top annoyances for internet users today. But when can a website be called slow, and does having a slow website really turn off users? The loading speed of a website is integral to a user's experience of that site. However, the consequences of a slow loading site are not limited to user experience alone. It can also have a negative impact on your site's SEO (search engine optimization). Let's take a closer look at slow websites. When Is a Website Slow? To start off, it is important to understand when a website is slow or fast. These seem like subjective terms, and sure enough internet users' expectations have changed over time. Users nowadays expect websites to load much faster than they did a decade ago. In addition, users' experience of what is “slow” depends on the type of website that they are using and the results they expect to get. That is why, for example, an...

How The Battle Between Amazon And Wikipedia In The SERPS Benefits You

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How The Battle Between Amazon And Wikipedia In The SERPS Benefits You
For years, Wikipedia has dominated Google's search results. In fact, Wikipedia was so good at ranking in Google, that many Internet marketers sought out ways to get backlinks from Wikipedia. The backlink mania that resulted forced Wikipedia to change all of its links to "rel=nofollow" to deter spammers. Additionally, Wikipedia became increasingly militant about what links would be allowed to "stick" on their site. If any website had even some resemblance to a commercial website, the link to that site would be removed. While Wikipedia still gets a lot of traffic, a new study confirms that Amazon may be taking over Wikipedia's place as the most visible site in the search engines. New research from SpyFu shows that Amazon.com's page 1 visibility in Google has been steadily increasing over the past five years. In 2010, Amazon rocketed past Wikipedia. For the most part, Amazon has maintained its dominance over the popular...

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