Google is knocking all the good guys down a rung with its latest algorithm update. Recently, Google announced that it will be making changes to its search algorithm to give websites that aren't using the latest SEO tactics a chance to be seen in the search engines. The promised changes could bump "over-optimized" websites down and reward websites that are "under-optimized."
That makes everyone basically a blackhat marketer now. Why? Well for years, Google told us to optimize our website. Optimize, optimize, optimize. make it easy for users to navigate. Make it easy for Google to crawl. Fill your website with keywords (without stuffing). Use anchor text when linking back to your homepage.
If you've done all of this optimization, you may end up being kicked down to page 2 or even 3 of Google and you may find your lazy competitors pushed up to the first page of Google. Remember all of those articles you published with your anchor text?...
Wikipedia used to be the holy grail of backlink sources. Most marketers dropped it when Wikipedia went "nofollow," but many marketers (who were smart) leaned in to have a closer look at what was really going on over at Wikipedia.
It's a good thing Wikipedia went "nofollow." Can you imagine what it would look like today with 10,000 spammy backlinks coming from just one page? After "nofollow" scared off all of the lame spam artists, real marketers began developing a plan to hitch a ride on the savoriest gravy train on the Internet. You see, Wikipedia draws in a lot of traffic. Some Wiki pages pull in hundreds of thousands of visitors per month.
That could be a goldmine for you if you're not keep on buying website traffic, or you are an utter failure with pay-per-click ads. They key to getting a Wikipedia link is to add real value to the Wiki pages.
It's all too common for newbies to go to a well-established...
Most everyone is familiar with the old saying about “winning the battle but losing the war.” In the world of SEO, however, it is not an either/or proposition. When it comes to search engine optimization for your website, it is imperative that you win the battle and the war.
There is an abundance of information, ideas, and tools available regarding SEO techniques and practices. The SEO technician can pick and choose which ones and what combinations work best for his particular situation. These are the tangible parameters and will take you a long way toward winning SEO battles. However, there are also some intangible factors that all SEO craftsmen should be aware of and incorporate into their arsenal as well. It is these intangibles that are the key to winning the war.
The intangible elements referred to here are consistency, persistence, and attention to detail. Being somewhat generic in nature, these items can be applied to most anything...
SEO is often said to be constantly evolving. The "O" in SEO stands for "optimization" of course. That very word carries with it the connotation of a never-ending strategy. This is good for SEO companies selling you SEO services, but it might not boost traffic to your site. Why? Well, there are some basic SEO strategies that don't change. If you don't get these right, nothing else matters.
You Don't Have A Value Proposition
You've probably heard the old saying "if you build it, they will come." Well, the first part of that sentence is possibly the most important. You have to build it, first. Building a value proposition means that you have something of value to offer your website visitors. If you can't explain what it is that you have to offer in simple terms, forget about it.
Most peoples' attention span these days is pretty poor. On top of that, no one will want to link to, or mention, your...
SEO is difficult to do if you're not a professional. Even the pros make mistakes. This is why it's probably best to hire an SEO consultant at some point. There are, however, some basic SEO tactics you can take on by yourself. Even though these tactics are basic, there's plenty of room for error.
Link building is harder than it sounds. Getting merit-based backlinks is key for longevity in the search engines, but there are far too many people buying backlinks or engaging in sketchy link building tactics. Link wheels, buying PageRank, and even swapping links can be dangerous. Google wants to make sure its search engine returns relevant results. To do this, it flags and penalizes any website that violates its TOS. Buying links, or getting links that are not merit-based is a violation of Google's TOS. Don't do it.
There are plenty of ethical ways to get good backlinks for your website. For starters, find old websites that are not...
The SEO world is obsessed with making websites "optimized." If you optimize your website for Google's search engine, expect a little shake up in the SERPs. Site owners used to use tricks like including the target keyword in the URL, controlling the keyword density on the page, and making sure that the site had a good internal linking structure.
These kinds of things may not work anymore. In a recent interview, Matt Cutts disclosed a few changes happening over at Google. In particular, Google is going to apply a new penalty to websites that are "overly optimized. The purpose of this algorithm update? To "level the playing field" as Matt Cutts put it.
It used to be that Google wanted you to optimize your site for its search engine. Cutts wasn't shy about laying out rules for making sure your website complied with Google's TOS and Webmaster guidelines. Google has a well-established set of "best practices" that you needed to follow...
SEO companies often engage in one tactic that almost guarantees your website will be penalized at one point or another - link buying. Buying links has long been a popular method of increasing the number of backlinks pointing to a person's website.
When your SEO company buys backlinks to your website, however, you signal to Google that your site is in violation of its terms of service. It's especially obvious if you embed code into your website that makes it obvious what you're doing. Companies like TextLinkAds are pretty easy to figure out since they use plugins and some code that you embed into your website. If Google stops by to check out your site, you're toast.
However, manually placing links on your site can raise a red flag too. If you place links to websites that have nothing to do with your website, or if other websites that have nothing to do with your website start linking to you, it looks suspicious. Of course, Google is less likely to penalize...
With the increasing usage of smart phone users, mobile SEO is slowly gaining popularity among lot of customers using these devices to gather specific data and information. Although the amount of people using mobile SEO is quite less comparable to the PC and laptop users but still it makes sense to make the best use of this tool to reach out to a niche target audience. According to some of the statistics available, mobile SEO accounts for almost 20% of the searches that can be quite valuable for your business growth. In fact, it may be a great way to stay in touch with your potential customers and improve traffic to your website.
If you are determined to get the best results for your business, then using mobile SEO in your campaign may be worth giving a try. The changing technology and the large number of mobile phone users in the market provides a huge potential for online businesses to explore this segment to get increasing returns for their business. Now, the best way to...
Regularly monitoring how your website is doing SEO-wise is crucial to ensuring that you're always visible online. The web is just like a living organism that's always changing, and you need to keep up with it in order to not get left behind.
The following SEO tools listed below will allow you to track, oversee, and measure your SEO strategy so that you'll know if your site can easily be found by search engines and users.
1. Google Analytics – Arguably the most popular site analytics tool out there, Google Analytics allows you to monitor your website's performance from just about any angle. See where your visitors are coming from, how they arrived on your site, and how they navigate through it. This tool makes it easy for webmasters to monitor and compare various aspects of their site making it easy to know which parts need tweaking or improvement.
2. HubSpot's Marketing Grader (beta) – Formerly known as “Website...
A good branding strategy can go a long way in building solid reputation for your company in the market and provide access to a niche customer base. Additionally, branding can help in the sales promotion efforts of your company and provide greater publicity to your products in the market. But to make branding work for your business, it may be a good idea to combine effective SEO strategies that can provide better results in your marketing efforts. Now, SEO techniques involve using the best methods to rank high among the search engine results to gain greater online visibility as a brand.
With the increasing competition in the market, it has become important for the marketers to keep track of the new industry trends for improving their performance. Besides, upcoming companies need to market their products and create a unique identity for their business to attract more number of customers. The aim of every promotional campaign is to build brand awareness among...