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Category: SEO

Top 10 SEO Tools

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Top 10 SEO Tools
Regularly monitoring how your website is doing SEO-wise is crucial to ensuring that you're always visible online. The web is just like a living organism that's always changing, and you need to keep up with it in order to not get left behind. The following SEO tools listed below will allow you to track, oversee, and measure your SEO strategy so that you'll know if your site can easily be found by search engines and users. 1. Google Analytics – Arguably the most popular site analytics tool out there, Google Analytics allows you to monitor your website's performance from just about any angle. See where your visitors are coming from, how they arrived on your site, and how they navigate through it. This tool makes it easy for webmasters to monitor and compare various aspects of their site making it easy to know which parts need tweaking or improvement. 2. HubSpot's Marketing Grader (beta) – Formerly known as “Website...

How To Use SEO Strategies For Branding Your Company?

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How To Use SEO Strategies For Branding Your Company?
A good branding strategy can go a long way in building solid reputation for your company in the market and provide access to a niche customer base. Additionally, branding can help in the sales promotion efforts of your company and provide greater publicity to your products in the market. But to make branding work for your business, it may be a good idea to combine effective SEO strategies that can provide better results in your marketing efforts. Now, SEO techniques involve using the best methods to rank high among the search engine results to gain greater online visibility as a brand. With the increasing competition in the market, it has become important for the marketers to keep track of the new industry trends for improving their performance. Besides, upcoming companies need to market their products and create a unique identity for their business to attract more number of customers. The aim of every promotional campaign is to build brand awareness among...

Whitehat SEO That Feels Blackhat

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Your competition is probably pretty lazy on the web. Many website owners buy website links and engage in shady SEO practices. You risk a lot by going blackhat. Thankfully, none of that is necessary. There's a very whitehat method that feels so wrong, but is very ethical and very powerful. Old sites that are no longer kept up in good working order usually contain a lot of broken links. Geocities is famous for this kind of thing. All of these dilapidated websites used to have good content on them. Special reports, well-researched articles, and sometimes even video. When the website goes offline or is not well maintained, and website owners change permalink structures or just abandon the site, it generates a lot of 404 pages. These 404 pages are forgotten pages that never got redirected using a permanent redirect. These 404 pages just clutter up the web until they are eventually deindexed. Find these broken websites and drop the 404 page URL into the way back machine....

Boosting Traffic To Your Site By Avoiding These 5 Common SEO And Marketing Mistakes

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Boosting Traffic To Your Site By Avoiding These 5 Common SEO And Marketing Mistakes
Blast Your Email List The money is in the list, right? Well, yes but only if you don't abuse your subscribers. For years, marketers have gotten away with blasting their subscribers with advertisements every day. Then, they had to back off so... they blasted when once per week. Now what do they do? They blast them once a month while sprinkling in shoddy information that is supposed to be "value-added." If you want to market to your mailing list, you must provide something of actual value. It can't be something that you yanked off the Internet and stuffed into an email just so that you had something to mail out that wasn't a sales pitch. The way to boost traffic to your site using email lists is to offer something really valuable to your readers. Then, direct them to your website now and again for more information. Somewhere along the way, you can pitch them a product or service, but the signal to noise ratio should be at least...

Why Organic SEO Isn't All It's Cracked Up To Be

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You're sometimes told that you'll get more visitors to your website if you just do good SEO. This SEO is supposed to land you a top position in the search engines. That, in turn, turns on the fire hose of traffic to your website. Good in theory. How does it play out in practice? Well, for some, it doesn't play out well at all. For others, organic SEO has become essential for the survival of their website. In both cases, it's dangerous to put all of your eggs in the Google (or Bing, or Yahoo or...) basket. For starters, organic SEO is only as good as the algorithm that underlies the search engine you happen to be listed in. Once the algorithm changes, your search engine rank may change. Moving just one position could cut your traffic in half. Ouch. That's not a recipe for a stable business model. Secondly, SEO takes a long time to work. You can't throw up an ad and gets customers next week with organic SEO. You can with paid ads....

The New Age of Onsite SEO

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Staying ahead of the curve is one of the most desired traits in an online marketer or anyone trying to monetize an online platform. This can be found in many different ways but mainly a website dev will want to keep their website up to date with the latest technology and software to keep people coming in. Traffic plays a very important role in websites and therefore people need to have a reason to come to websites. It used to be that high quality content was enough to keep users at any website but now that the entire cyber world is very filled with websites of every type, it is unlikely for you to start up a site that hasn't been done before. Occasionally this is done and the owners of the website become very wealthy due to the low possibility of this happening and the low competition in a field. Most social networks try to bring something new into the scene as they open up for people because otherwise they will just be forgotten as user and brand identity plays an integral...

Is it Worth Getting "Nofollow" Backlinks to Your Niche Site?

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Is it Worth Getting "Nofollow" Backlinks to Your Niche Site?
When learning about building a niche website, a lot of emphasis is placed on Search Engine Optimisation (SEO) and getting links to your site (backlinks), to improve its search engine placement, and page rank. The quality of the sites which link to your site is important in determining how influential they will be in establishing your search engine position: a link from a well-respected, long-established website with a good page rank will have a more positive impact than a link from a one-page, hastily put together, unranked spam page. What are nofollow links? Which sites use them? There is another layer of link strategy to consider when trying to build links to a niche website. There is a code (rel="nofollow") which can be added to a site's html, which is an instruction to search engines that outbound links should not influence the target URL's ranking in the search engine index. Nofollow links look and act like normal links. You...

How To Get Sandboxed By Google

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How To Get Sandboxed By Google
Most webmasters and SEO experts want to get higher rankings for their websites (or their client's websites). To do that, they have to know how to get sandboxed by Google so that they can avoid being sucked down into a search engine black hole. Buy Links The best way to get banned from Google is to buy links. It's amazing that companies like TextLinkBrokers still exist. This company tells you to put code on your website to automate the link buying process. Their code will automatically insert links into your website's content and keep track of where those links are. That's just a dumb idea for any number of reasons. The most obvious being that Google can easily detect paid links this way, and you set yourself up to be pounded by the algorithm once you're found out. The company defends its position by saying that "well, everyone does it." That's not a great defense. Companies like J.C. Penny have been taken down...

Can't Write Effective Titles for Your Web Content?

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Can't Write Effective Titles for Your Web Content?
You have an idea for an article, some targeted keywords for search engine optimization (SEO), and a good angle of approach. Now all you need is an effective title. After all, effective parts (from title to intro to body to conclusion) make for an effective Web content article. Somehow though, the headlines or titles you think of don't seem to work for you. Take a step back and think about it for a second. What's Your Objective? It all boils down to one question: what do you want your readers to do? You optimize your website's content for maximum search engine visibility because you want users to find your website. When they do find it, what do you want your optimized content to make them do? The business objective behind content varies from simply informing readers to making sales pitches. There is always a bottom line though – a certain end result that a call to action wishes to bring about. If you want your Web content to...

10 Twitter Accounts to Follow When You're in SEO

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10 Twitter Accounts to Follow When You're in SEO
When you're in SEO, staying in the know is a must. A single algorithmic update from Google can make or break your rankings, so you need to be on top of breaking news and search engine information in order to update your strategy accordingly. A good RSS feed or reader can help you keep track of key news outlets and individuals in the SEO industry, so be sure you have one. When you're in hurry or on the go, it's ideal to turn to Twitter instead. Get important doses and bite-sized updates by creating a list of SEO-relevant Twitter accounts to ensure that you don't miss anything when it comes to search engine info. Be sure to keep your list lean, and only include important names in the industry. Need some suggestions? Check the some of our picks below: 1. Matt Cutts (@mattcutts) – His official job title is "Head of Webspam Team" at Google, and in SEO circles, he's the go-to person when it comes to getting the latest...

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