Pretty pictures aren't just for show, and you shouldn't be faking reviews on Yelp to inflate your mentions the web. These things really matter to users. A recent study by a Canadian company, Mediative, sheds new light on how mobile users are viewing search engine results.
Mediative's latest study was conducted on the iPhone. In part, the company disclosed that:
"Every participant in the study was given the same scenario as in the previous Google Places study – an imaginary road trip with stops in Hamilton, London, Winnipeg and Edmonton, with the task of choosing a place for a friend to get a tattoo in each of those cities based on the Google Places search results. From the participants in the eye tracking part of our study, we recorded each individual session, and then compiled the sessions to create heat maps that represent aggregate gaze data and supplement the qualitative findings."
While users tend to scan web pages on a large...
One of the often unknown ways to boost your website's SEO is by playing onto your competitors or similarly keyword based websites. The real essence of granting new SEO powers to your website will come from Google and similar search engines desire to promote the most targeted website. Basically if you can show Google that your website is the best or your website just has the most content and most targeted content towards your keywords you will rank higher. This leads to the problem that lots of people think there is on page SEO as in the content on your pages will have the highest quality in optimization but then forget about linking towards other websites and boosting your rankings through the use of a link service or a spider web promotional campaign.
The Golden Rule of Links
Backlinking is one of the great ways to promote your website and an effective way of working together with similar websites to increase your page views without hurting a...
There are many SEO companies out there right now vying for your advertising dollars. SEO is a bit of a black hole sometimes. You don't know exactly what you're paying for, other than something vague like "backlinks" or "page impressions" or "hits." While it is difficult to measure some SEO strategies using traditional metrics, you should be able to tell your clients exactly what it is that you will do for them. Try to make everything you do measurable and understandable for your client.
Also, avoid saying or doing these 6 things. They'll make you look stupid. Really, they will:
1) Don't tell your client that home page PageRank on a domain means something. For example "I have a PageRank 8 site." First of all, who cares what PageRank your site is. The reality is that PageRank doesn't mean anything in regards to ranking. A lower PageRank site can rank higher in the search engine results pages than a...
Google is a monolithic creature that promises nothing, but offers everything. At least, this is what SEO experts and online marketers tend to think. Google is hated just as much, and sometimes even more so, than it is liked. It's not uncommon to hear people complain about how Google ruined their business during the last Panda update, or how Google closed their Adsense account, or how Google stole their first-born child and disappeared like a thief in the night. OK, maybe the last one is exaggerated a bit, but so are many of the negative comments made about Google.
Over the years, the big "G" has given webmasters numerous tools to help with SEO. Some smart and savvy webmasters have seized on the opportunities given, while others have ignored them and them blamed the search engine giant when their marketing failed to pan out.
Among the short-list of improvements that Google has offered webmasters is:
The ability to submit and validate XML...
Making the main keywords of a website stick out in content is some of the hardest and most desired work that needs to be done. Websites essentially need a way to get their content indexed and ranked well, because almost every site can use organic traffic and Google as a search engine does a great job of providing tons of this traffic. Even though you may lose some of your potential traffic to your competitor and at the same time Google may be marketing your website as a way to make money, as in they are selling adsense keywords one your main website's keywords so technically they will be sending some of your traffic to anyone who is paying for it, but in the end like all business decisions a compromise needs to be made. The smart choice in this matter is always to choose to take Google's side and deal with the small downsides they represent, while taking the positive side to Google, all of the traffic that is perfectly or almost perfectly targeted towards your...
You're only getting a fraction of the traffic you could be getting if you just rely on the "desktop version" of your website. Not only should you have a mobile version of your site, you should consider doing some SEO so that you can be found on mobile devices. With that said, don't let your SEO company sell you worthless services, and don't make these dumb mistakes:
Mistake #1 - You decide to build a ".mobi" TLD version of your site so that you can be indexed and ranked.
Why It's A Mistake: A ".mobi" domain name is an extension that you can buy in addition to your ".com" domain extension. This ".mobi" extension is supposed to help you rank well in Google, Yahoo, and other search engines. However, there is no evidence that this extension benefits you at all.
In fact, there is some evidence that shows that Google has more ".com" websites indexed than ".mobi". If...
In a world powered by Google, every Internet marketer fears the "Google slap." A Google slap is so affectionately named because it refers to the big "G" taking your website down a few notches in the search engine results pages. If you've ever had this happen to you, you know that it is utterly devastating from an organic traffic standpoint.
You basically fall off the Internet map, and your business could dry up in a heartbeat. Thankfully, if you've done a good job with your SEO, you probably have nothing to worry about - until now. Google has rolled out its most radical change since Panda. It's called "Search Plus Your World." This new way of accessing content on the Internet is highly personalized, and can slap your website down in a heartbeat. How?
Think about this for a moment. Google owns Google+. Google isn't just sitting on the sidelines here with its social media invention. It's integrating it heavily into its...
SEO companies are in business to make money. This doesn't mean that all SEO companies are fly-by-nighters, or that all of them are selling you worthless services. However, this industry is rife with scam artists and people selling snake oil. Fortunately, you can protect yourself by understanding how major search engines, like Google work (and, more importantly, how they don't work).
If your SEO company tells you any of the following, then fire them:
1) "Googlebot doesn’t read CSS, so don't worry about validation and don't worry about those hidden "divs."
This lie is insidious because you're hiring your SEO company to help you rank higher in the SERPs. Some SEO companies engage in shady tactics like burying hidden "divs" in the CSS while telling you not to worry about their tactics because Google won't find out, and neither will your competitors. Google checks for those hidden divs, by the way. You...
You've probably seen URL shortening services on the web. These services allow you to take a long URL and shorten it. For example, let's say that you have a website, yourwebsite.com. You sell widgets on this website. One of your pages on the site has a URL that looks something like this:
That's a long URL, but you can shorten it using a URL-shortening service. You track one of these services down on the Internet (i.e. tinyurl.com), and find what looks like a search box. You enter your long URL into that search box. Then, the shortening service shortens the link for you, thus making it a bit more manageable.
You end up with something like "tinyurl.com/6yry78."
You then post this link everywhere. After all, this "new and improved" version of your long URL looks neat and tidy, and it will definitely fit in a Twitter post. There's just one catch: it might...
There are some people who believe that sitelinks are expanding and that these sitelinks are a way to help gain exposure for your website. This is partially true. Yes, sitelinks help people find more pages on your website via search engines. However, Google is not really expanding the use of sitelinks.
Just in case you're already lost, let's back up for a moment. What is a sitelink? These are sitelinks:
A sitelink is a link that appears underneath the main link for a website. In some cases, sitelinks appear underneath a subpage of the site. These links help users navigate a website directly from Google's search engine results pages, rather than having to click through to your website, and then having to click through your site's navigation links. The purpose of sitelinks is to simplify site navigation by displaying sitelinks to important pages within your website.
Google has been showing sitelinks in its search results for a...