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Category: SEO

Is Shortening Your URL Bad For SEO?

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Is Shortening Your URL Bad For SEO?
You've probably seen URL shortening services on the web. These services allow you to take a long URL and shorten it. For example, let's say that you have a website, yourwebsite.com. You sell widgets on this website. One of your pages on the site has a URL that looks something like this: yourwebsite.com/what-you-should-know-about-our-widgets.html That's a long URL, but you can shorten it using a URL-shortening service. You track one of these services down on the Internet (i.e. tinyurl.com), and find what looks like a search box. You enter your long URL into that search box. Then, the shortening service shortens the link for you, thus making it a bit more manageable. You end up with something like "tinyurl.com/6yry78." You then post this link everywhere. After all, this "new and improved" version of your long URL looks neat and tidy, and it will definitely fit in a Twitter post. There's just one catch: it might...

Extended Sitelinks Are A Headfake

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Extended Sitelinks Are A Headfake
There are some people who believe that sitelinks are expanding and that these sitelinks are a way to help gain exposure for your website. This is partially true. Yes, sitelinks help people find more pages on your website via search engines. However, Google is not really expanding the use of sitelinks. Just in case you're already lost, let's back up for a moment. What is a sitelink? These are sitelinks: A sitelink is a link that appears underneath the main link for a website. In some cases, sitelinks appear underneath a subpage of the site. These links help users navigate a website directly from Google's search engine results pages, rather than having to click through to your website, and then having to click through your site's navigation links. The purpose of sitelinks is to simplify site navigation by displaying sitelinks to important pages within your website. Google has been showing sitelinks in its search results for a...

How Search Intent Determines Your SEO

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How Search Intent Determines Your SEO
Search intent is something that isn't talked about very much by many SEO companies, but it can impact your SEO in a major way. Have you ever searched for something in Google but couldn't find what you were looking for? It's as if website owners, and even Google itself, is not understanding what your intent is. This can be very frustrating for users. When you design websites, and then market those sites, you have to keep this in mind. Take "insurance," for example. If you run an insurance website, you have to know what your users want. If you write articles on car insurance, life insurance, or even homeowners insurance, there are specific keywords that your potential site visitors will use to get to your website. If you set up your SEO strategy so that "insurance" is your target keyword, you'll have to work really hard to get ranked for that keyword. The problem is that "insurance" doesn't tell you...

10 Lies Your SEO Firm Is Still Telling You

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10 Lies Your SEO Firm Is Still Telling You
The business of Search Engine Optimization is huge. There's not a single day that goes by that an SEO firm tries to entice customers into taking unnecessary risks. How so? Well, many, but not all, SEO firms sell their clients worthless services and spread myths that don't help the client at all. At best, they result in the client wasting money. At worst, they actually hurt search engine rankings for the client. How do SEO firms pull off a stunt like this? Simple, they rely on the client being ignorant. Between Google's Matt Cutts, and several reputable SEO companies and experts, there are many myths that are now dying a horrible and much deserved death. Here are 10 that you should be aware of: Myth #1 - "Our firm is endorsed by Google." Some SEO firms will lure you in by saying that they are associated with Google, affiliated with Google, approved by Google, or that they are somehow endorsed by Google. Other firms are a...

SEO Built Into Web Design

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SEO Built Into Web Design
One of the smartest new ways of optimizing a website can start right from the first design phase. Before you start calling that fancy SEO firm and laying out money for aftermarket SEO try starting the optimization yourself right from the get go. People often underestimate the power that the code behind a website has on the SEO. Often the meta tags, general tags, or even backlinks are completely left out of a website, which is a shame because these are some for the strongest ways of SEO’ing a website. It is correct that if you are in a competitive niche you will need to go the extra mile when trying to rank on search engines, but nothing says that you need to neglect the most basic forms of it. We will start from some of the most basic ways of controlling your page keywords and SEO to slightly more advanced tactics, but in the end all of these methods are highly accomplish-able even by a novice’s standards. The Meta Tags The first step in this...

SEO: Is Structure King?

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SEO: Is Structure King?
The first thing you were probably told about building a website and marketing that site was "content is king." When you started fumbling around with SEO, you read or heard this slogan again: "content is king." In fact, this slogan has been repeated so often that it might almost seem like common sense. While content is certainly important, Derrick Wheeler, Microsoft's senior SEO architect, argues that there is much more to SEO than just good content. Wheeler argues that structure is king, not content. In the debate over the most important aspect of SEO, many Internet marketers argue over the importance of links vs content. Some say that the number or quality of inbound links is what drives your search engine rankings, while others say that links are important but great content trumps links, since your content will naturally attract the best links and therefore you should just focus on writing and distributing great content....

SEO Is Dead and Panda Killed It

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SEO Is Dead and Panda Killed It
In April 2011 Google's Panda update gave a huge boost to bloggers and webmasters who rely on content rather than code for their traffic. Google now penalizes websites with thin or duplicate content by dropping them down its search rankings. After Panda all the SEO tricks in the world can't compensate for poor content. Google wants happy users who find interesting, trustworthy websites every time they use its search. It has declared war on regurgitated, paraphrased and stolen content. Websites with shallow, uninteresting text that is only there to contain keywords are dropping out of the charts faster than disco records in 1979. Having unique content is no longer enough. Your text now has to be both original and engaging. Google based its Panda update on the results of tests where people rated the value and trustworthiness of thousands of websites. It discovered that websites with well-written, original text and few adverts were the most...

SEO: The Pros and Cons

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SEO: The Pros and Cons
Often when visiting a website or service attempting to sell you on their 'awesome new SEO plan' they forget to mention the possible downsides to engaging in their SEO practice. Today I will try to inform you of both the pros and also the cons to different forms of search engine optimization. It would be completely naive to inherently expect a third party group to watch out for your website. In fact, people running SEO campaigns are almost always just after money, they see this as a business venture and will do almost anything to sell you their highest package. Hopefully you will gain some valuable information on SEO and this may allow you to better asses the situation when it comes down to different promotion options for your website. The Benefits of SEO Let's start off with the many benefits to optimizing your website for search engines. In order to fully understand this topic let's dive right into the center of SEO, where it all...

Why SEO Hasn't Fundamentally Changed Since 1996

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Search Engine Optimization is the process of improving the visibility of your website in search engines. This is sometimes referred to as "SEO." One of the biggest myths about SEO is that this process has changed over time, and that it will continue to change. On the surface, it sounds logical. Google, and other search engines, keep improving their algorithm. They create improved filters that weed out web-spam and they try to serve up useful websites that will provide users with useful information. These changes to the algorithm should change how you do SEO, right? Wrong. Don't make this too complicated. Search engine optimization hasn't changed over time because marketing hasn't changed over time. What drives search engine results? Good content and backlinks. What constitutes good content and legitimate backlinks? Well, content should be informative and useful to your target audience. You can take a page out of journalism's play book on this...

The Myth Of Blog Comment Links As A Legit Backlink Strategy

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The Myth Of Blog Comment Links As A Legit Backlink Strategy
There is so much baloney flying around the Internet, that you could solve the world's hunger crisis. Building backlinks is absolutely crucial for your website, but there's really only a handful of ways to do it properly. One of the many ways that will get you nowhere is commenting on blogs. Unless you haven't been on the Internet since 2003, you might have noticed that at the bottom of most blogs is a place for you to leave a comment. The comment section is where you can make comments about what you just read (duh). The value in doing this is that the website owner gets additional content that enhances that page's value to other people. The idea is that people will read the blog post, then leave helpful or insightful comments or questions, and a running dialog can develop. As more and more users read through the post and comments, they get to interact with, and benefit from, the knowledge of the original poster and whomever happens to be adding value in...

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