What Are Backlinks Good For?
Building backlinks to your website has been, and probably will always be, one of the most important factors in getting traffic to your website. Note the focus on getting traffic, and not getting ranked. Before any of the big name search engines existed, websites linked to each other of their own accord. Websites that were complimentary, but not competing, would link to each other in the same way that some businesses let you put your business cards or other miscellaneous advertising in their store.
This works pretty well from a PR standpoint. If there's a decent amount of traffic coming to the website, then some of that traffic will flow through to your website. This is the oldest form of advertising known to man: referral advertising. It's like saying "hey Bob, I know this guy Tom and he runs a great website. You should check it out. In fact, here: I'm going to give you a link to his site so that you can go...
Creating an effective and interesting website using SEO techniques can assist in building your online sales and gain access to a wider audience. With the help of SEO strategies, you can aim to achieve better results in your marketing campaign and attract more number of visitors to your website. If you wish to boost your online sales, then using some of the SEO strategies can result in higher search engine rankings for your website. Besides, SEO marketing can open up new avenues for business opportunities and boost your profit margins in the long term.
The main goal behind every SEO marketing campaign is to drive targeted traffic to the website to reach maximum number of visitors. Hence, your SEO strategy has to be powerful enough to create a positive impact on the minds of the online visitors. Thus, if you want your brand to become popular and be noticed by lot of customers, then using SEO strategies can make a big difference. It can give a good exposure to...
It's become a bromide in the SEO business that "SEO changes all the time" and that you should be prepared to change with the times. Many SEO firms cite changing search engine algorithms as proof that SEO changes. The scare tactic that's invoked here is that you'll lose your rankings if you don't keep up with the times.
This is pure baloney. Think about it. Search engines, regardless of the brand, are designed from the ground up to deliver relevant content. That's all they've ever done and that's all they'll ever do. Unfortunately, a popular method of gaining traction in the search results pages is to buy links from other websites. Some companies have staked their entire business model around brokering links. What's the risk involved in buying links?
You could have your webpage whacked with a penalty or worse. You could be removed from the organic search results altogether. Of course, SEO gurus will tell you...
If you aren't indexed in a major search engine, you might as well not exist on the Internet these days. Many websites get the bulk of their web traffic from organic search, and if you don't know how to compete with that, you'll have to live in pay-per-click land and pay the ever increasing fees for living there.
Getting backlinks is a crucial part of gaining traction in search engines. In fact, it's arguably the second-most important aspect of getting your site ranked where you want it to be. However, not just any backlink will do. Do you really think paying someone $5 for 1,000 crappy backlinks is going to push you to the top of the SE results pages for a competitive search term? Get real. All of those spammy links don't hold a candle to vetted, hard-won, merit-based links. The problem is that going in through the "front door" is tough at best, and nearly impossible for high-quality authority websites.
Your best bet is to go...
There are numerous SEO strategies and tips available to web publishers, but that doesn't mean a web publisher has to incorporate all of them. There is such a thing as over-optimizing a website – pushing it over the edge. When this happens, the website could lose ranking rather than gain it. While strategies abound, the best advice may be "Keep it simple, baby."
Consider the basics by doing just enough to push it to the edge without forcing it into the muck and mire of bad SEO practices. Bad SEO practices include keyword stuffing, link-building from unrelated sites, as well as link-building too quickly, and link farming. Other bad practices include adding poor quality content that relies only on keywords to lure the search engines, as well as duplicated content. Using tricks like hidden text and doorway pages will push the site back in the rankings. Spamming hundreds of directories all at once is also a big no-no in terms of SEO. These...
Within the last decade the World Wide Web has been overwhelmed with copycat websites, sites filled with keyword-stuffed, scraped, spun and badly written articles. It's also been inundated with weak or inaccurate content. The general purpose of much of the content was SEO to gain revenue via Google's AdSense program or via various affiliate programs. The lines between good quality and poor quality became blurred. As a result, so did market trust. Google, still the most powerful search engine on the web, decided to make some adjustments. One of the key components Google's algorithm engineers looked at when creating the 2011 Panda algorithm was content quality.
The primary intention of Panda was to place pages with weak or thin content behind those with good quality content. The purpose was to reward websites that had authority and responded to the reader rather than AdSense dollars. The average length of articles has always been based on what search engines and web...
Google Panda is the newest of Google's search algorithms, and it's making waves in the SEO world. It was developed to rank sites with a great user experience above those with a poor user experience. The update was designed to root out content farms and untrustworthy websites, although many legitimate sites also struggled to maintain their rankings.
What is Panda?
Instead of using a mathematical calculation based on links and keywords, Panda developers asked hundreds of people to look at real websites, and rank them based on certain metrics, like whether they trusted the information from the site, whether they would use their credit card on the site and whether they'd use medical information from a site. Developers used the responses to these questions to determine what the trusted websites had in common and what the untrustworthy sites were missing.
Google can also track user behavior through Chrome and through its add-on bar...
Intense battles as being waged daily in the coliseum of Google search results. Web designers are constantly tweaking their websites in the hope of achieving ranking success. If you are a site owner or designer attempting to gain ground and perhaps surpass your competition, here are six rules to climb to a better ranking.
1. Design your site with the user in mind.
Every updated search algorithm from Google makes it more and more important for your site to offer easily-accessible content of value to the user. Can your users find what they are seeking? Is there enough quality content available to cause them to spend time on your site? Do your site's pages load quickly? Is visiting your website a positive experience for users, or will they quickly become frustrated and click the "back" button? Make your site as simple, user-friendly, and useful as you can in order to keep visitors and improve your placement in the search...
Have you ever wondered why your website seems to be always changing in the form of its Google ranking? One day you are on page one and the next you have dropped to page five... and in a week you are still not at a constant place. This is madness, this is Google. Unfortunately with an ever-changing system such as Google, you are bound to always be hitting speed bumps and have problems down the road. There is more or less nothing you can do about this except constantly be on your game and always be looking ahead to the future. This breaks down in two ways, one is that you always have to be ready to fix a problem that Google has caused for you. This means if your SEO ranking drops in someway you now need to find a different way of promoting your website and gaining that virtual credit towards a higher ranking.
On the other leg of this spectrum, there is another way to guarantee higher website rankings but also increased revenue. Lets examine the way your customers will view your...
Driving search traffic to your website can be tricky. When you want to get search results in an already crowded market space you have a couple of options. You can pay someone for traffic, try to drum up traffic on your own by trading links or using other forms of promotion, or you can be smart and use another site's high page rank in order to promote your links. By attaching your site to a larger and more popular site through links in, embedded or otherwise you essentially reap much of the rewards of having an expensive and time consuming SEO strategy while avoiding doing all of that mind numbing and tedious work building links and tweaking and optimizing every single word in an article. The following guide will teach you how to take advantage of many loopholes that exist in a few of the larger online content providers in order to boost your Google Pagerank.
First you need to identify which websites you are going to use to boost your SEO rankings. There are a few important...