An effective business website can improve your business' reputation, attract customers, and illustrate your industry knowledge. A sloppy business website, on the other hand, can reduce your credibility and send customers running to the competition. Thus, it is important that you invest time and money into building a website that showcases your business' skills in a straightforward, easy-to-understand way. Effective website content can do just that.
Your business website should show potential customers why they should do business with you. Showcase your knowledge and skills on your business' website. Include an "About" page that highlights your business' experience. If you run a small company, mention the academic credentials and professional background of your employees. For a larger business, discuss well-known clients, how many years you have been in business, and any professional affiliations your business has....
When Google first introduced Page Rank (PR) as a way of determining the value of websites, PR was calculated according to the number of inbound links that a given website possessed. In essence, the greater the number of inbound links on a website, the higher the PR that was assigned to it. Link popularity became one of the key parameters by which Google, as well as other search engines, calculated a website's importance. As a website's importance grew, the likelihood of it being placed at the top of the search engine results pages (SERPs) similarly increased.
Because PR value is calculated on a logarithmic scale of 0-10 using a published algorithm (1), user techniques for achieving high PR quickly developed. The practice of reciprocal and three-way link-swapping enabled many websites to attain a PR of 2 or 3 in a matter of days. "Link farms", where website owners could pay for one-way inbound links from several hundred to even thousand low PR...
One of the secret marketing weapons for driving greater traffic to your websites is by using the right kind of proven SEO techniques. As an entrepreneur, it is important to earn maximize revenue and get higher ROI using website optimization to target the right audience. At the same time, it is important to establish a unique brand identity in the market with proper positioning of the products using promotional efforts. SEO is one such cost effective method of marketing your business and achieving the best results in a fast manner.
Now, SEO techniques are very crucial for website promotion as they can generate targeted traffic to your website .They are also responsible for positioning your website to rank higher among the search engine results, leading to greater number of visitors to your website. Most of the Internet marketers use SEO techniques as an effective strategy for their marketing and publicity campaigns.
Top 4 reasons for using SEO techniques...
Having a page one search engine position for a highly valued keyword is a dream of every business owner. However, it is a completely different story when your site is not converting those valuable leads into sales (or at least inquiries about your company). The truth is that conversions, be they inquiries or sales, are the ultimate goal. Therefore, it is essential that you do everything in your power to make conversions happen as often as possible.
Before you decide on a website navigation scheme or plan a landing page that makes an impact, you should look at what marketing gurus call the sales and marketing funnel. This term is familiar to most Internet marketers, but it may be new to you.
The sales and marketing funnel is actually the process that moves the prospects towards the predefined goal. They should have been determined at the outset of the project by your management, and include goals like driving sales, raising awareness, generating orders or...
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Google has developed a new algorithm to calculate its search results. The algorithm, called Panda, targets websites with badly written content. This has caused some confusion with business website owners, who are afraid that their site might be affected. Fortunately, the Google team has provided clear guidelines to what they deem to be good content. Here is an overview of Google's guide to writing quality content for your web pages.
Pretend you are a random website visitor, and ask yourself the following questions to help you to decide if your articles comply to Google's standards for good quality content. All questions presented below are adapted from an article that first appeared on the Google Webmaster Central Blog earlier this year.
Do you trust the information in this article?
Does the article offer original content and information?
Is the article biased, or does it offer multiple angles...
For years webmasters have been ruminating on and sharing the best methods of optimizing their websites, methods that ensure their websites rank higher than their competitor's websites rank in the search engine results pages (SERPS). Webmasters have tried a variety of methods, some good and some bad, but the best optimization method may be to simply offer visitors excellent content.
"Black hat" SEO methods manipulate the search engine results in ways that go against the search engine's guidelines. The methods are considered to be unethical attempts at "gaming" the system in order to gain an advantage over competitors. The methods a black hatter uses may give his site a spike in the rankings, but it's usually temporary. Once the search engines notice unethical tactics, the site's rankings will drop, usually considerably.
"White hat" SEO methods ensure the site's ranking is natural and less forced. It's...
People often say things on the line of "Google is the best platform for creating a traffic source" towards a website or really any type of online content. The main flaw in this sentence is that Google in itself is actually a platform used to promote itself, and therefore everyone who comes and tries to get a higher "ranking" in that form is just endorsing the normal environment that the big G wants to control. It's almost as if you wanted to go play in your friends play house, and he said fine but you have to pay two dollars. Sure, you might think that is acceptable for a day or two, but once you realize that he doesn't own the only playhouse, and that his isn’t even the best looking one you will swiftly move to the next house over. There they will not charge you a fee, but instead it will take you some time to learn the new rules, the new settings of the game and many people just do not want to put in the time to learn how to master a new...
Sitting in your computer chair, staring at the empty screen ahead, you ask yourself, "Why does Google hate me and my website?" You wonder why every single one of your competitors is able to rank for the best keywords, you know, the keywords that people search when they want to purchase a product or buy a service. Not the useless keywords that you have won over, the informational and frequently asked questions website traffic. Put plainly, it's not that easy to accomplish something as hard as ranking on Google. Nowadays, getting your site indexed and seen by Google is not really a challenge, granted you have to produce quality original content and create a niche or go through with a niche that already has a large following. Either of these options is fine, but the main idea is that you are nothing special just for getting on Google's system, that's the first fifty percent of the race, and the easiest portion.
The next stage in your...
If you are familiar with search engine optimization, or SEO, you already understand how important keyword density can be to the success of your website content and your web rankings. The problem comes when you try to calculate that keyword density on a newly created article, press release or other piece of content. You could buy fancy tools to do the job for you, or you could simply use the features built into your word processor for free.
It all starts with the Find and Replace box built into the Microsoft Word program. You have probably used this box to fix typos or replace overused words in your articles, but it can do a lot more than those simple tasks. With a few simple tweaks, you can use the Find and Replace box to count the number of instances of your keyword or keyword phrase.
The easiest way to start the Find and Replace box in any version of Word is by pressing Ctrl+H. That hot key combination automatically brings up the Find and Replace box....
Google's "Death Penalty"
For most offenses, Google lowers a website's rankings. But if Google classifies a page as a doorway page, Google will completely ban it from its index. Some search engine optimization (SEO) experts refer to this as the "death penalty," because users can’t find your website using a Google search. Your site is banned from Google, like Adam and Eve from the Garden of Eden.
What is a Doorway Page?
Google has said it considers a page a "Doorway Page" when it contains large numbers of "poor-quality pages" that are "optimized for a specific keyword or phrase."
For example, imagine the owner of an online shop that sells plastic Dracula teeth. To funnel users to the site, he creates a large number of portal web pages. He might create apply basic SEO principles to create pages optimized for associated long-tail phrases like "scary teeth," "scary...