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Category: SEO

Attention SEO Enthusiasts - Use Microsoft Word to Check Your Keyword Density

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Attention SEO Enthusiasts - Use Microsoft Word to Check Your Keyword Density
If you are familiar with search engine optimization, or SEO, you already understand how important keyword density can be to the success of your website content and your web rankings. The problem comes when you try to calculate that keyword density on a newly created article, press release or other piece of content. You could buy fancy tools to do the job for you, or you could simply use the features built into your word processor for free. It all starts with the Find and Replace box built into the Microsoft Word program. You have probably used this box to fix typos or replace overused words in your articles, but it can do a lot more than those simple tasks. With a few simple tweaks, you can use the Find and Replace box to count the number of instances of your keyword or keyword phrase. The easiest way to start the Find and Replace box in any version of Word is by pressing Ctrl+H. That hot key combination automatically brings up the Find and Replace box....

SEO Basics: How to Get Banned From Google by Using a Doorway Page

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SEO Basics: How to Get Banned From Google by Using a Doorway Page
Google's "Death Penalty" For most offenses, Google lowers a website's rankings. But if Google classifies a page as a doorway page, Google will completely ban it from its index. Some search engine optimization (SEO) experts refer to this as the "death penalty," because users can’t find your website using a Google search. Your site is banned from Google, like Adam and Eve from the Garden of Eden. What is a Doorway Page? Google has said it considers a page a "Doorway Page" when it contains large numbers of "poor-quality pages" that are "optimized for a specific keyword or phrase." For example, imagine the owner of an online shop that sells plastic Dracula teeth. To funnel users to the site, he creates a large number of portal web pages. He might create apply basic SEO principles to create pages optimized for associated long-tail phrases like "scary teeth," "scary...

Page Title SEO: Tempt Both Human Readers and the Googlebot with this Two-Second Trick

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Page Title SEO: Tempt Both Human Readers and the Googlebot with this Two-Second Trick
Page title SEO is critical. In fact, for SEO purposes, page title SEO is more important to the success of your content than the title's human appeal. This is unfortunate, but people aren't likely to find your website unless Google ranks it highly. There's no point in creating content if only your mother and your spouse can find it. Page title SEO is what ensures that people can find your data. Google has told webmasters that it considers a title a very important part of its ranking algorithm. This is probably because webmasters are unlikely to stuff the title of a webpage with keywords. Google knows that the title of an article probably indicates its true subject. Imagine an article about teaching a dog not to bark. Readers of the article will learn that dogs "talk" by barking and whining and that the author learned to train his dog to respond to verbal commands such as "silence." The article is engaging and gives dog...

Things to Consider with Keyword Density

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Things to Consider with Keyword Density
Keywords are one of the most important elements of successful Internet marketing. Keywords and phrases are what people search for when they use Google. In order to optimize the content of your website for the search engines, you will need to use relevant keywords in every page of your site. This will ultimately help you to reach the first page of the results - the place where the vast majority of web traffic begins. Keyword density is a common term in search engine optimization (SEO) which refers to the number of times that your keyword appears in your content, relative to the number of words in the page or article. If, for example, you have an article on your website of 500 words containing your chosen keyword five times, then the keyword density is exactly 1%. If you're using single keywords, this is generally not enough to grab the attention of the search engines. Having the right keyword density on your content is essential. It often marks the...

The Importance of Using H1 Tags on Your Website

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The Importance of Using H1 Tags on Your Website
SEO is not just about optimizing the written content of your website for the search engines. You also need to take into account the way that your website is actually programmed. Most websites use HTML, the standard markup language of the Internet. This not only makes it possible for any web browser to display your site; it also makes it possible for search engine crawlers to analyse the structure of your site. H1, H2 and H3 tags are an important element of SEO-friendly web design and while a website can still be successful without them, it's a good idea to use them as doing so will make your site far more search engine-friendly. The 'H' stands for 'headline.' It's basically used for outlining the topic of a section of content. Filling in the H1 tag with a keyword-optimized title, headline or other phrase will make it easier for the search engine crawlers to categorize that page. This will help to make the search engine results more to...

Tips on Making SEO-Friendly Content for Your Site

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Tips on Making SEO-Friendly Content for Your Site
Writing SEO-friendly content is one of the easier elements of SEO. While Google says that you should write for people and not for the search engines, it's also important to optimize your content in order to get more traffic to your website. At the same time, you still want to be able to provide quality content to your visitors without them even noticing that your content is optimized for the search engines. First and foremost, you should take Google's advice, at least in part. You should be writing for your visitors and not for search engine crawlers. The most important thing is to provide content which is of value to your visitors. Do not sacrifice quality and pack your content with keyword spam in the hopes of making your content more search engine-friendly. If your visitors get turned off by such content, then you end up achieving nothing. This is even truer these days with the 2011 changes to Google's search engine algorithm which greatly...

5 Deadly SEO Mistakes that Could Cost you Everything

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5 Deadly SEO Mistakes that Could Cost you Everything
SEO in 2011 has to be more sophisticated because the search engine spiders that travel over the internet to crawl through websites and gather information have been updated and will be looking for the old SEO tricks. When the spiders find SEO practices that are no longer allowed, the website will get a lower quality score or it could be banned altogether from search engine results. First, the search engines will be looking closely at the website title tag for keyword stuffing (using the same keyword over and over again,) which is an old SEO mistake. An example of title tag keyword stuffing for the keyword Miami Hotel is: Miami Hotel, Miami Hotel Reservation, Miami Hotel Booking, Miami Luxury Hotel and Deluxe Miami Hotel. The best practice is to make a user friendly title tag with the keyword only used a couple of times in a sentence so it makes sense. The second SEO mistake that some webmasters have used for years, but will cause the website problems...

The Main Reasons Why Targeted Traffic Benefits Website Rankings

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More often than not you will hear the incorrect sentence that "Any type of traffic benefits a website." There are so many flaws behind this statement, that it would be impossible to prove every single one of them. For almost 99% of the online crowd, having meaningless page views does nothing but boost a number on a fictitious scale. To put it more plainly, untargeted page views that will inevitably never turn into sales are exactly what people like your grandmother who is blogging about recipes and food will be looking for. Now there is nothing wrong with this, but it will never amount to any financial or commercial gain, which is the principle any business is founded upon. Today we will address exactly reasons to send targeted traffic towards your site are. The main reason behind getting targeted traffic is of course, to make money. But unfortunately, it is not nearly that simple, and will require a significant amount of effort on your part. So you may be wondering,...

7 Monumental Strategies for Building Quality Backlinks

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7 Monumental Strategies for Building Quality Backlinks
Backlinks are king to the search engine spiders that are continuously crawling through the internet, gathering information. The information gathered by the search engines is used to populate the search engine results pages. Backlinks are the best way for a website to gain a higher page rank plus gain authority. 1. Testimonials - A monumental marketing strategy that can serve multiple purposes is for the business to use testimonials from their customers. This marketing strategy will not only build valuable backlinks, it will get customer testimonials on the internet for prospective customers to read. There are websites that are being used for small businesses to upload their customer reviews and testimonials with "dofollow" tags. These websites are being used by savvy online marketers to create high value backlinks to their websites and many of them provide easy to use dashboards so it is easy for small businesses to use without any experience. You can...

When Search Engine Optimization Fails...

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When Search Engine Optimization Fails...
There comes a time when search engine optimization fails. This is the moment that one can no longer improve their website in search engines (or the field may be too competitive to rank higher) and so business begins to become stagnant. This article will explore how advertising services, such as those offered by FullTraffic, can become an excellent boost in profitability in the event that SEO no longer has the effect it once did. Why Search Engine Optimization Isn't Everything Search engine optimization may be the golden ticket to increasing online sales and building a high traffic website for the long-run, but competition is tough and there are many companies that spend hundreds of thousands of dollars every year for their SEO campaigns. Compared to a budget of a small business, there is no way the small guy can compete. Another failure point of search engine optimization is the total time invested in order to see significant results. SEO is...

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