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Category: SEO

Link Building: Dos and Don'ts

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Link Building: Dos and Don'ts
Link building is a process of creating anchor links back to a website in efforts to raise search engine rankings, which then will result in higher online earnings and exposure. Link building is just one element of search engine optimization, yet it happens to be one of the most powerful. However, many individuals working on link building campaigns often fall for the same mistakes that could result in penalties to their search rankings and viability on the web. This article will explore the dos and don'ts of link building, including common mistakes and ways to avoid practices that result in a negative impact for the website. Do: Scale Link Building Make an effort to scale a link building campaign in a way that new back-links are created on a daily basis but over the coming months and years. Manual link building is the best approach because it allows search engines to see that a website is growing organically and that links are being built from relevant...

10 Ecommerce Link Building Strategies For Your Online Store

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There are various ways to optimize your online store to attract more targeted traffic. As part of an overall marketing strategy, link building can be one of the most cost-effective SEO tactics. Following are some of the most effective ways to improve the quantity and quality of inbound links, and therefore attract more targeted traffic from the search engines. Add a Coupon Code Page An exclusive deal is highly attractive to regular internet shoppers. Nowadays, many online shoppers search for coupon codes before even browsing a site. Consider creating an individual page for deals and coupons to improve your search engine results for deal-specific searches. Visitors can also share and link to deals on your site. Create Exclusive Content on the Product Pages Try placing relevant, interesting, and original content within your product pages. Whether these are informative articles or downloadable ebooks, the exclusive nature of the content will help attract more relevant...

What Is Black Hat Search Engine Optimization And How To Avoid It

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What Is Black Hat Search Engine Optimization And How To Avoid It
During the early stages of search engines, online marketers would use various methods to increase the amount of web traffic that was sent to the websites of their clients. This would include techniques that could lead to serious complications for search engine users since they would be directed to sites that were also nefarious in nature. The problem became so significant that search engines would actively ban sites from appearing on their search results. The most noteworthy of black hat techniques will be remembered by early users of the Internet. Pop-ups, as they were called, would plague users with an unlimited number of advertisements that would have to be closed manually. Some pop-ups were so aggressive in spawning new pages that they would overload the processor of a computer and cause a system to freeze or crash. The design of this advertisement was used to artificially increase the amount of web traffic that was seen by a client to fulfill contractual...

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