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Category: SEO

How SEO Site Audits Are Core To The Success Of Your Business

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Do you want to analyze the performance of your website to get increased traffic and attract high quality visitors? Try using site audits to review and find out any possible loopholes in your site traffic and fix issues to get optimal performance and boost your business prospects. It’s important for online businesses to get an annual site review done to keep a tab on their website activities and get enhanced results. With the increasing penalties by Google levied on websites, right from having link spam to higher ratio of ads to content-it’s become a necessity for every business to have their site audit done regularly. Why do we need site audits done in the first place? Site audits provide you with a holistic view and analysis of your website related issues that could be impacting their performance. It’s generally a good idea to start with a site health audit done that can give an overview of technical issues such as hosting, server metrics,...

How To Use Keyword Research To Boost Your SEO Results?

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How To Use Keyword Research To Boost Your SEO Results?
Do you want your website to make it to the top of the search engine results and attract more number of quality visitors? To gain better visibility for your website, it may not be enough to find the right combination of keywords that is most relevant to your content. Why keyword research is so important? The main purpose of using the right keywords is to associate your users with your website and help them gain familiarity with your business and industry. You may be able to find out the intent and motives of your users, who are looking out for specific keywords and cater better to their needs in this way. Keyword research is all about finding the most popular search terms often used by people that can bring the best SEO results for your website. Higher search engine rankings can help in driving tons of traffic to your website and boost its popularity among users. You definitely can’t ignore this vital aspect of doing keyword research, if you want to target...

How To Double Your Rankings Using On-page SEO Techniques?

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How To Double Your Rankings Using On-page SEO Techniques?
Did you know how important is on-page SEO for improving your search engine ranking and providing more visibility to your website? Most of us tend to attach more importance to off-page SEO, but fail to realize that a balance of both on-page SEO and off-page SEO methods is needed to score high rankings for any website. What are the main elements of a good on-page SEO? For starters, on-page SEO comprises of proper URL structures, titles and descriptions that are optimized, text and image formatting, good quality external links, user-friendly navigation through sitemaps. They may also include Google Authorship verification for all the pages and not to forget fresh and high quality content. On the other hand, off-page SEO relies more on link building methods, social media and social bookmarking, which is necessary for promotion of your website. Here’s your checklist for using on-page SEO to get the best results for your website: -Create relevant and top-quality...

The Biggest SEO Mistakes That You Should Avoid

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Most of the online companies today are more focused on getting things right and in their exuberance tend to neglect the most important issues affecting the incoming traffic to their website. With Google penalizing websites that do not stick to the ground rules, it’s critical that business owners are aware of the possible loopholes in SEO and take the right measures to correct them. For having a successful SEO campaign, it’s vital to have sound knowledge about the current SEO trends and practices followed in the industry. Let’s have a look at some of the most common SEO goof-ups: - Poor quality content with narrow focus If your website has low quality content, which is copied from elsewhere, be prepared to face penalties from Google right away. The reason is very simple-such content does not provide any value to the user and is a duplicate content found elsewhere on the web. The key is to have unique, original and high quality content...

How Can Small Enterprises Make The Most Of SEO Efforts?

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If you’re starting on a new online business venture and have some great product ideas to share with the world, then optimizing your website for SEO can bring some incredible results. No doubt, having a viable business model and a strategic plan is essential for the success of any business today. But creating publicity and advertising your products through the right marketing channels is equally important. Let’s analyze how you can go about creating an awesome SEO plan that can bring some positive results: -Develop a concept plan It’s important to understand the needs of your customers and have a good idea about some of their general behavior patterns. For ex: If you’re starting a real estate firm and offering residential homes to customers, then you can build a strategic list of keywords based on the core concepts and behavior patterns. -Focus on content creation The next step is to build a framework for your editorial plan based...

Top SEO Trends That Can Change Your Business

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Do you want to create a strong online presence for your business and need some ideas on using some of the latest SEO strategies? Today, any business that needs to be successful has to constantly adapt and embrace changes that come along its way. It’s quite obvious that your marketing strategies that worked yesterday may no longer seem relevant in today’s context. With Google’s tough stand of penalizing low quality websites for having shady links, spam and poor quality content or a bad design, it is vital to re-think your marketing strategies and employ the best industry practices. How SEO Trends Are Different in 2014? -Content, links and social media go together Have you noticed how the relationship between different elements of social media is slowly changing now? Content is today more targeted towards the needs of the audience with greater emphasis on high quality information, which is useful and valuable to the readers. On the other...

Top Tips For Using Guest Blogging To Increase Traffic

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Top Tips For Using Guest Blogging To Increase Traffic
Did you know that guest blogging can guarantee incredible results for gaining enormous traffic for your website? Recently, there have been some controversies regarding the use of guest blogging for SEO purposes .Butthe truth is it still has a significant role to play in attracting “quality” visitors for your website. It depends on how, where, why and for what purpose you are using this powerful social tool for your business. Read along to find out some interesting facts about guest blogging and learn some useful tips of using them in the right manner. Why Guest Blogging is Still The Best? #Helps build a network Contrary to what most people believe, guest blogging is one of the best methods for building a solid networking community. Building relationships and promoting your website can be the best way to have a trusted group of followers. When you write for well-known companies and established brands, you can gain traffic for your website and provide...

Top Secrets For Using Title Tags In SEO

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Do you realize the importance of using title tags to organize your pages and make it more obvious and noticeable to the search engines? Sometimes, using the best and basic practices in SEO can give far superior results for your website, than going for advanced techniques. Title tags are the most influential elements that can boost your website ranking efforts and paying a little attention to this aspect can go a long way in building credibility for your business. How can you make the most of the title tags? -Earlier, title tags could be anywhere between 65 to 70 characters in length but the recent changes introduced by Google has brought about it down to about 48 to 62 characters. The font size was increased from 16 pixels to 18 pixels, which has made SERP’s more legible and clear to read. Best SEO practices that you can use: -While writing articles, you will have to keep the limit of the title tag to fewer than 55 to 60 characters. -Keep title tags as...

Smart Strategies For A Successful Link Building Campaign

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Smart Strategies For A Successful Link Building Campaign
Do you wish to improve your site’s visibility and boost your content marketing efforts to get the best results? Believe it or not, even today link building has a powerful role to play in this entire process. Links form the core of Google’s search algorithm as they still give vital cues about the importance of our site and content. Companies that are real and legitimate require safe and long-term link building strategies to gain better website visibility. By using sustained, well-planned and best practices in link building, you have greater chances of achieving success in your marketing campaign. Top Strategies to Adopt In Link Building Efforts -Make a definite plan Your link building activity mainly depends on the type of site that you are working on. Manual link building using directories, link exchanges or link requests may be one option. For larger sites, these tactics may not work and you may have to work with more scalable...

Anatomy of a Winning Guest Post Pitch

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Anatomy of a Winning Guest Post Pitch
So in an effort to widen your reach and get more website visitors, you’ve decided to search for guest posting opportunities. You contact the owner of a reputable website with a guest post pitch, send your email, and then watch your inbox like a hawk for a response. Only, the highly-anticipated reply never comes. Now, there are plenty of reasons why bloggers don’t respond to guest post pitches. Sometimes, they’re just really busy and fail to reply (which is why it’s important to follow-up), other times, the blogger simply doesn’t respond to people they don’t know (if this is the case, you need to build a relationship with them before pitching), but the most common reason for failed pitches is the quality of the email. If you’ve been repeatedly sending guest post pitches but aren’t seeing the results that you want, you probably need to change your approach. To help you accomplish this, below is an example of an actual guest...

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