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Category: SEO

How to Update Your Website During the 2014 Google Updates

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How to Update Your Website During the 2014 Google Updates
As Google makes the rules more complex, website owners, marketers, and SEO professionals need get to work cleaning up their tactics. Everything we have seen in the 2011, 2012, and especially the 2013 updates is still relevant in the Google 2014 Updates. Google is further refining their algorithm in an effort to remove useless results and spammy content from searches. As we see the updated versions of Hummingbird, Panda, Payday, Penguin, and Spam carried out we can expect further micro-adjustments that target both content and link quality. Google 2014 Updates: Hummingbird applies to mobile devices. Panda 4.0 redefines your websites authority on the internet. Payday 2.0 seeks to eliminate payday loan spammers and related content spam. Penguin is just a minor refresh, not an update, to the 2013 link-spammer cleanup. Spam 3.0 specifically seeks to target spammy sites and SEO marketers and eliminate them. Lets look at how the Google 2014 Updates affect...

Bad Link Building Practices That You Must Avoid

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Bad Link Building Practices That You Must Avoid
Is your website ranking getting affected and you are witnessing a slowdown in your business activities? If you’ve been using proper and ethical link building techniques to boost the popularity of your website, then certainly it can be beneficial for boosting your online visibility. But you are focusing too much on link building and not practicing what Google advocates say, then you could be headed into a problem and even facing penalties. Link building is changing over time It’s time to do a good reality check on your link building practices and see if you are doing all the right things to secure the ranking of your website. Link building today is quite different and relies on getting a solid mention from a well-known and trusted site that can drive traffic and sales. This essentially means you have to find the right people and the best high authority sites to get some amazing results from your link building activities. Here are some of...

How SEO Site Audits Are Core To The Success Of Your Business

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Do you want to analyze the performance of your website to get increased traffic and attract high quality visitors? Try using site audits to review and find out any possible loopholes in your site traffic and fix issues to get optimal performance and boost your business prospects. It’s important for online businesses to get an annual site review done to keep a tab on their website activities and get enhanced results. With the increasing penalties by Google levied on websites, right from having link spam to higher ratio of ads to content-it’s become a necessity for every business to have their site audit done regularly. Why do we need site audits done in the first place? Site audits provide you with a holistic view and analysis of your website related issues that could be impacting their performance. It’s generally a good idea to start with a site health audit done that can give an overview of technical issues such as hosting, server metrics,...

How To Use Keyword Research To Boost Your SEO Results?

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How To Use Keyword Research To Boost Your SEO Results?
Do you want your website to make it to the top of the search engine results and attract more number of quality visitors? To gain better visibility for your website, it may not be enough to find the right combination of keywords that is most relevant to your content. Why keyword research is so important? The main purpose of using the right keywords is to associate your users with your website and help them gain familiarity with your business and industry. You may be able to find out the intent and motives of your users, who are looking out for specific keywords and cater better to their needs in this way. Keyword research is all about finding the most popular search terms often used by people that can bring the best SEO results for your website. Higher search engine rankings can help in driving tons of traffic to your website and boost its popularity among users. You definitely can’t ignore this vital aspect of doing keyword research, if you want to target...

How To Double Your Rankings Using On-page SEO Techniques?

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How To Double Your Rankings Using On-page SEO Techniques?
Did you know how important is on-page SEO for improving your search engine ranking and providing more visibility to your website? Most of us tend to attach more importance to off-page SEO, but fail to realize that a balance of both on-page SEO and off-page SEO methods is needed to score high rankings for any website. What are the main elements of a good on-page SEO? For starters, on-page SEO comprises of proper URL structures, titles and descriptions that are optimized, text and image formatting, good quality external links, user-friendly navigation through sitemaps. They may also include Google Authorship verification for all the pages and not to forget fresh and high quality content. On the other hand, off-page SEO relies more on link building methods, social media and social bookmarking, which is necessary for promotion of your website. Here’s your checklist for using on-page SEO to get the best results for your website: -Create relevant and top-quality...

The Biggest SEO Mistakes That You Should Avoid

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Most of the online companies today are more focused on getting things right and in their exuberance tend to neglect the most important issues affecting the incoming traffic to their website. With Google penalizing websites that do not stick to the ground rules, it’s critical that business owners are aware of the possible loopholes in SEO and take the right measures to correct them. For having a successful SEO campaign, it’s vital to have sound knowledge about the current SEO trends and practices followed in the industry. Let’s have a look at some of the most common SEO goof-ups: - Poor quality content with narrow focus If your website has low quality content, which is copied from elsewhere, be prepared to face penalties from Google right away. The reason is very simple-such content does not provide any value to the user and is a duplicate content found elsewhere on the web. The key is to have unique, original and high quality content...

How Can Small Enterprises Make The Most Of SEO Efforts?

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If you’re starting on a new online business venture and have some great product ideas to share with the world, then optimizing your website for SEO can bring some incredible results. No doubt, having a viable business model and a strategic plan is essential for the success of any business today. But creating publicity and advertising your products through the right marketing channels is equally important. Let’s analyze how you can go about creating an awesome SEO plan that can bring some positive results: -Develop a concept plan It’s important to understand the needs of your customers and have a good idea about some of their general behavior patterns. For ex: If you’re starting a real estate firm and offering residential homes to customers, then you can build a strategic list of keywords based on the core concepts and behavior patterns. -Focus on content creation The next step is to build a framework for your editorial plan based...

Top SEO Trends That Can Change Your Business

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Do you want to create a strong online presence for your business and need some ideas on using some of the latest SEO strategies? Today, any business that needs to be successful has to constantly adapt and embrace changes that come along its way. It’s quite obvious that your marketing strategies that worked yesterday may no longer seem relevant in today’s context. With Google’s tough stand of penalizing low quality websites for having shady links, spam and poor quality content or a bad design, it is vital to re-think your marketing strategies and employ the best industry practices. How SEO Trends Are Different in 2014? -Content, links and social media go together Have you noticed how the relationship between different elements of social media is slowly changing now? Content is today more targeted towards the needs of the audience with greater emphasis on high quality information, which is useful and valuable to the readers. On the other...

Top Tips For Using Guest Blogging To Increase Traffic

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Top Tips For Using Guest Blogging To Increase Traffic
Did you know that guest blogging can guarantee incredible results for gaining enormous traffic for your website? Recently, there have been some controversies regarding the use of guest blogging for SEO purposes .Butthe truth is it still has a significant role to play in attracting “quality” visitors for your website. It depends on how, where, why and for what purpose you are using this powerful social tool for your business. Read along to find out some interesting facts about guest blogging and learn some useful tips of using them in the right manner. Why Guest Blogging is Still The Best? #Helps build a network Contrary to what most people believe, guest blogging is one of the best methods for building a solid networking community. Building relationships and promoting your website can be the best way to have a trusted group of followers. When you write for well-known companies and established brands, you can gain traffic for your website and provide...

Top Secrets For Using Title Tags In SEO

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Do you realize the importance of using title tags to organize your pages and make it more obvious and noticeable to the search engines? Sometimes, using the best and basic practices in SEO can give far superior results for your website, than going for advanced techniques. Title tags are the most influential elements that can boost your website ranking efforts and paying a little attention to this aspect can go a long way in building credibility for your business. How can you make the most of the title tags? -Earlier, title tags could be anywhere between 65 to 70 characters in length but the recent changes introduced by Google has brought about it down to about 48 to 62 characters. The font size was increased from 16 pixels to 18 pixels, which has made SERP’s more legible and clear to read. Best SEO practices that you can use: -While writing articles, you will have to keep the limit of the title tag to fewer than 55 to 60 characters. -Keep title tags as...

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