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Category: SEO

Smart Strategies For A Successful Link Building Campaign

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Smart Strategies For A Successful Link Building Campaign
Do you wish to improve your site’s visibility and boost your content marketing efforts to get the best results? Believe it or not, even today link building has a powerful role to play in this entire process. Links form the core of Google’s search algorithm as they still give vital cues about the importance of our site and content. Companies that are real and legitimate require safe and long-term link building strategies to gain better website visibility. By using sustained, well-planned and best practices in link building, you have greater chances of achieving success in your marketing campaign. Top Strategies to Adopt In Link Building Efforts -Make a definite plan Your link building activity mainly depends on the type of site that you are working on. Manual link building using directories, link exchanges or link requests may be one option. For larger sites, these tactics may not work and you may have to work with more scalable...

Anatomy of a Winning Guest Post Pitch

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Anatomy of a Winning Guest Post Pitch
So in an effort to widen your reach and get more website visitors, you’ve decided to search for guest posting opportunities. You contact the owner of a reputable website with a guest post pitch, send your email, and then watch your inbox like a hawk for a response. Only, the highly-anticipated reply never comes. Now, there are plenty of reasons why bloggers don’t respond to guest post pitches. Sometimes, they’re just really busy and fail to reply (which is why it’s important to follow-up), other times, the blogger simply doesn’t respond to people they don’t know (if this is the case, you need to build a relationship with them before pitching), but the most common reason for failed pitches is the quality of the email. If you’ve been repeatedly sending guest post pitches but aren’t seeing the results that you want, you probably need to change your approach. To help you accomplish this, below is an example of an actual guest...

4 Tools for Finding Blogs to Guest Post On

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Guest blogging is one of the most popular ways to build links, get more website traffic, and build thought leadership. That being said though, it’s important to remember that not all blogs are created equal, and you need to pick ones that are both high-trafficked and relevant in order to reap the full benefits of guest posting. Typically, bloggers use sites such as Google or Alexa to find blogs to write for. But beyond those services, here are a few more tools you may want to check out as well: Alltop.com Think of Alltop.com as an online magazine stand that surfaces the top sites and stories in any given topic. It collects headlines from the best sites and it aims to supplement people’s reading and learning experiences on the web. In addition, Alltop allows you do discover blogs in a variety of industries. Topics are arranged in alphabetical order, so you can browse sites by letter. You can also do a search by entering a keyword into Alltop’s...

5 Free SEO Tools You Need

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5 Free SEO Tools You Need
Over the years, Google's position on what makes a good website really hasn't changed, however, the algorithms have. Even if you think your website with the best content in the world deserves to be on the top, there may be some things you're doing wrong on the SEO end. If you're on a strict budget and want to increase your visibility on Google, here are a handful of free SEO tools you should consider downloading: Ubersuggest The minute you start typing in a keyword, Google will start to "autosuggest" particular keywords. With Ubersuggest, it will take a broad keyword and develop hundreds of long-tail phrases based on Google's suggestions. This is a great way to get hundreds of keyword ideas. What you do with this data is entirely up to you. YouTube Keyword Tool When it comes to a keyword tool, most people focus on the Google Keyword Planner Tool or some other third-party keyword tool that costs a fortune every month....

Black Hat Still Prevailing with Google's Algorithm Loopholes

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Black Hat Still Prevailing with Google's Algorithm Loopholes
It’s apparent Google plays by their own set of rules as they are frequently found to be violating their own requirements and failing to fill in loopholes. Google claims they’ve eliminated many loathsome SEO techniques, yet honest webmasters are still feeling the sting of each new update. Black hat tactics are still prevailing, despite Google’s “manual efforts” to clean up low quality websites. In our case, we are still ranking significantly lower than our competitors. Weeks after Penguin 2.0, buybulkvisitor.com continues to rank above our site; although, their ranking has dropped slightly from our previous report. But, take a look at their link report. Still ranking with Sape links. Our battle to rank above spammy sites doesn’t end there. With a diversity of keywords, we consistently rank below sites that should have been penalized and eliminated. Take “buy visitors” for example. Once again, we are beat by poor competition,...

Is Negative SEO Becoming a Mainstream Tactic? [infographic]

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Is Negative SEO Becoming a Mainstream Tactic? [infographic]
Negative SEO was thought of as a very rare thing in the past, and there was doubt about its effectiveness. However, since Penguin and its changes hit the Web there has been a great deal of talk about negative SEO. Now it seems everyone has been hit by it, or at least everyone who has experienced the slightest drop in traffic. This is the usual hysteria settling in whenever a change occurs and, there is little doubt that almost all of these complaints are unfounded. However, I do wonder if attacking other websites might become a common tactic in the future. One group of SEO experts have recently done something to help answer that question. This group made use of one of their own websites that was highly ranked and typical of a small business site. They posted thousands of paid links around the Web with all of them pointing to the site, then tracked the SERP position of the website to see what happened. Test Begins: Website ranks number three for the keyword pool cleaning...

Images and SEO

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Images and SEO
When it comes to search engine optimization, many people make the mistake of focusing largely or exclusively on a site's text content. As long as articles and blog posts are well written and the right keywords have been deployed in the right places, some site owners and even SEOs assume that there's little else to be improved as regards a site's front end. Changes to the way that search engines evaluate pages mean this is an outdated attitude. Today's search algorithms, especially Google's, place much more emphasis on multimedia content than in the past. Good image content, properly tagged and titled, can really boost a site's profile. The value of image searches in driving traffic can't be overstated — especially since Google serves a block of image results at the top of its regular search results page. These naturally draw the eye and encourage searchers to click on the associated links. The vital role of social media in determining a page...

An Analysis of Google Analytics Features

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An Analysis of Google Analytics Features
Google Analytics is a free, but incredibly powerful tool that can provide you with a wealth of detailed data about your website or sites that you can then use for marketing and search engine optimization (SEO) purposes. Analytics is available to anyone with a Google account. The program includes quite a few innovative features – some that were included from the first Analytics release, and others that have been added more recently. Understanding these features, their use and their purposes can help you take better advantage of Google Analytics’ power. Keywords Many companies that maintain an online presence use Google’s Adwords program to generate traffic to their sites by posting ads next to relevant search results pages. Analytics can help you determine exactly which keywords or search phrases are generating the most traffic – as well as which generate traffic that converts the best into actual paying customers. Bounce Rate Google...

Is Article Marketing Still a Viable Way to Generate Traffic to Your Site?

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Article marketing has long been a popular way to generate backlinks to your website and, in doing so, increase your search engine ranking and the amount of traffic that your site receives. In the last few years, however, Google has introduced various updates to its algorithms which have changed the way in which it delivers results. The Google Penguin update made by far the biggest impact on many aspects of SEO, including article marketing. Many of the article directories, used primarily by article marketers for posting their content, suffered considerably from Google's latest updates. Once popular sites such as ezinearticles.com, articlesbase.com and numerous others were hit hard by the Google Penguin update and, as a result, rarely appear much in search results. For this reason, many Internet entrepreneurs are asking themselves if article marketing it still a viable way of generating traffic. How Article Marketing Works Article marketing is a simple enough...

How To Capitalize on AuthorRank

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You've heard of AuthorRank, and you want to capitalize on it, but how? SEO changes so fast. It used to be that you could stuff your meta-keywords tag and rocket yourself to the top of the SERPs. A wellspring of anonymous authors got a lot of traffic, and a lot of spam sites presumably made a lot of money. Now, apparently, Google wants more quality and less anonymity. Meta-keywords have been out for a long time, but authorship hasn't been a big deal - until now. Come Out, Come Out, Wherever You Are Google is encouraging you to stop being anonymous. It's going to start following you all over the web. That's probably a good thing for a couple of reasons. First, the web is becoming more social with Facebook and Google+. It's not that the web wasn't social before though, it's just that people are wandering away from blogs and going to social networking sites. Yeah, they end up back on blogs in the comments section too, but bloggers and businesses...

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