Doing keyword research is part of SEO (if you're doing it yourself, that is). It's hard word. You have to grind it out, sitting at your desk all day, thinking of what your ideal audience is looking for. Sometimes, it's helpful to look at your competition. But, your competition isn't exactly banging down your door and telling you what they're doing. So, you have to do a little research. Here's how:
This search operator allows you to query terms that you specify in the anchor text on links to the page. It's helpful for finding pages with the same anchor text you're targeting. While Google has placed a lot less emphasis on this, it's still helpful to see who's out there - because for many years, anchor text was important. There are a lot of anchor text links still floating around out there, and so this is still one way to spy on your competition.
If you start a search query with the...
Sometimes the simplest SEO tweaks make a huge difference in how you're perceived by the search engines. A finely tuned site can boost traffic and even make conversion easier as visitors find it easier to find what they're looking for. While many webmasters think of SEO as a long-term strategy, here are 5 things that will make an immediate impact.
1. Review Your Robots.txt File
If you have a robots.txt file on your site, check it out. You might be surprised by what you find. Many sites are unknowingly withholding pages, folders, and images that would make for good search engine spider food. Also, run a site scanning tool like "Screaming Frog" to see if you're excluding any pages. Both of these provide a quick fix and have both short and long-term benefits for you.
2. Assess Canonicalization of your Domain
Search engines hate duplicate content. Most sites unwittingly hurt themselves by giving the search engines two copies of their...
When working on link building for your website, don’t just look at it from a technical perspective. While the technical details of link building matter a LOT, another refreshing way too look at it is by seeing it through the eyes of a social butterfly.
A social butterfly is by definition, a “people person”. Social butterflies are the types of individuals that are always connecting with others and aren’t afraid to put themselves out there. And while it’s tempting to associate them with social media alone, the fact is, being a social media butterfly can also have tremendous advantages to your SEO strategies.
Consider the following traits and see how they can be relevant to your link building efforts:
They focus on others (Feature other businesses on your site) – One of the reasons why the world loves social butterflies is the fact that they are not self-absorbed. They fly off from one person to the next with interest, and...
Optimistic SEOs all believe that Google's message is consistent: meritorious links win the day. Content is king. Play by the rules, and you will be rewarded. Blackhat SEOs believe the opposite - that Google is pragmatic in allowing some paid links to influence search results while punishing other companies who use them. Officially, Google tells us that paid links are a one-way road to nowheresville in the search engine. However, there is evidence that Google allows spam to make it through - despite its much-touted Panda and Penguin solutions.
Proof That Google Allows SERP Manipulation
Our site specializes in sending traffic to other sites - a service that, arguably, a lot of webmasters need. Last month, we noticed a significant drop in traffic:
While this could happen for any number of reasons, we decided to look into the problem a bit further. What we discovered shocked us. Another site had taken our spot in the SERPs for one of our keywords using less...
Google PageRank is an algorithm developed and used by Google to determine the popularity of a website based upon the incoming links, as compared to other similar pages. It is assigned in the number from 0 to 10 with 0 being the lowest and 10 being the highest PR. It shows how reputable a webpage is as per Google’s quality guidelines. The quality, quantity of incoming links for the website, number of outgoing links per page, the visibility of links and their position on the linking page are a few factors which determine the site’s PR according to Google PageRank.
However, due to the ever-changing search engine algorithms, it has become harder than ever to know what works and what doesn’t. There has been no “one size fits all” SEO or internet marketing strategy that actually works. There is a heated debate going online regarding the importance of Google PR. Many consider it to be important whereas others don’t consider it to be important for...
Don’t know the answer to a question, just “Google it!” Google has certainly made a name for themselves as one of the top ranking search engines in the modern world. Providing millions of people all over the globe with the ability to navigate the internet effectively to gather any tidbit of information one could possibly think of, Google has it all covered. But when you type in your keyword and hit “google search,” what guarantee do you really have that the websites you’re being directed to do indeed feature the latest and most accurate information? Well, that’s where Google Panda steps into the spotlight.
Google Panda, named after Google engineer Navneet Panda, was launched on February 24th of 2011. Using a type of artificial intelligence in algorithm form, Google Panda’s targeted purpose was to reconfigure the ranking of websites, boosting high quality and purposeful content sites up the list while demoting low quality ones....
The fact that SEO experts were caught off guard by radical changes to Google's search engine suggests that the experts aren't that good at predicting Google's moves. Yet, predicting algorithm changes is implicitly why clients hire SEO firms - to make sure that rankings don't tank, traffic keeps flowing in, and visibility is consistent. To be fair, no SEO firm owns Google. No one really could predict the devastation of the Panda and Penguin tweaks, so how much blame can website owners really place on SEO firms? A little, but not a lot.
Why a little? Consider Google's constant updates to Panda. It was just last month that 'G' updated its algorithm for the 23rd time. Did any SEO expert call it in advance with preparations for clients? It's unlikely, and here's where SEOs can take the blame. They know that predicting algorithm changes is shaky, at best. In fact, the better firms disclose this and focus heavily on providing quality.
But first what is evergreen content? Honestly, it has nothing to do with the color or even trees for that matter. SEO content that stays fresh and relevant throughout the test of time is called evergeen content. Regardless of the up and coming trends and developments in the world, evergreen content still provides something of value to a lot of audiences. So if you are content writer then ensure that the web content that you write never grows brown.
An example of evergreen content in an SEO blog would be the frequently asked question, “What is the definition of SEO”. The relevance of the definition of SEO would never change over time. It would always be helpful to the newcomers in the industry. On the other hand the topic, “What are the current SEO best practices” would not be an example of evergreen content because every Google algorithm change necessiates a change in SEO strategy. That is in a nutshell the definitioin of evergreen...
SEO professionals and webmasters often pay a great deal of attention to Google in their SEO efforts, so other search engines such as Bing or Yahoo get left by the wayside. However, if you truly want to maximize opportunities to increase traffic and website conversions, it’s important to take into account all guidelines set by each search engine.
Recently Bing launched its own webmaster guidelines, which offers a basic roadmap to follow if you want your content to index or rank high in their search engine. Some of the highlights include:
Rich, engaging content - There’s that big “C” word again, which has and always will always rule the internet. If you’re not producing unique content that provides visitors with what they’re searching for, you may as well not have a website. Bing says that websites that are thin on content, contain mostly ads, or redirect visitors to other websites too quickly will not rank high. This is...
Bloggers, techies, webmasters, and writers alike are all familiar with the world of Search Engine Optimization (SEO). The SEO world has been in a state of transition through much of 2011 and 2012 as SEO professionals adjust to changing algorithms and tactics. There is a new shift on the horizon for SEO professionals in 2013 and it doesn’t involve any of the changes to Google’s ranking algorithms.
No, this shift offers SEO professionals a chance to flex their brains and test their knowledge in the field of mobile technology. More specifically, there is an increasing demand for SEO-style talents in the emerging field of App Store Optimization. ASO, as it is known, refers to the method of developers optimizing their apps for the mobile stores on iOS and Android.
Just as writers and web developers will optimize a website with particular keywords to ensure a higher ranking and placement on search engines like Google, Bing, and others; app developers are struggling...