Are you using press releases to get backlinks to your website? That technique may not work anymore says Matt Cutts of Google. On a post in the Google Webmaster Help forums, Matt says:
“I wouldn't expect links from press release web sites to benefit your rankings, however.”
The use of embedded links in press releases has been used for many years to help a website rank high in the search engines. Because press release directories tend to have high pagerank and they are considered "trusted" sites by search engines, a link from a press release can send a great deal of link juice to a website.
In the world of SEO, there are people who are going to ruin it for the rest of us. The internet is filled with junk press releases that are used solely for backlinks and now we're left to filter out the junk from real news. It’s surprising the number of online marketing agencies out there who solely use press releases to build...
Google has beat the drum for years that keyword stuffing absolutely won't game its search engines. That's difficult to take seriously sometimes, since anomalies still pop up here and there. Take Apple stock. Late last month, Apple was showing up in Google Finance when users typed the word "sell" into the search engine. Google said it wasn't deliberate but that there was an explanation - keywords.
Wait, keywords aren't supposed to game the search results. Yet, Apple's problem, according to Google was that, "our algorithms seem to be keying off of the words “sell” and “sells” in the description of this very popular stock symbol. We’re working on how to adjust things so it doesn’t happen anymore." Here is what Apple's description looked like prior to the fix:
and here is what it looks like now:
Notice the keyword changes? What's...
It's a commonly-held belief in SEO circles that there is this "Google algorithm" out there somewhere that monitors and ranks websites. If only you can reverse-engineer it, you can grab the number one spot in your niche and have a fire hose of traffic directed at your website. It's a nice thought, but there are a few problems with it.
There Is No Google Algorithm
The top reason you can't beat Google's algorithm is because it doesn't have one. That's right. There is no algorithm, as in singular. There are algorithms, as in plural. In fact, Google uses between 50 and 200 different algos to determine what gets indexed in its search engine and where websites rank for any given keyword. The algorithms might change depending on the industry you happen to be in, and the types of searches people use to find you. What's more, Google can add, subtract, or selectively use any of its algorithms depending on what it thinks will...
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Life would be so much easier if people just published good-quality content, that was insightful, strongly opinionated, and that provided accurate - useful - information on the given topic. Sure, there are probably thousands of websites on dogs, and many opinions about how to feed and raise them. That's to be expected. What about the obviously thin and phony sites though? You know the ones. Those sites that have scraped content from Wikipedia, have a really difficult to follow navigation menu, and that don't really provide you with any insightful or useful content about the dog you happen to be researching. There are a lot of those kinds of sites out there.
Of course, crappy sites are limited to just dog sites. Just about every niche has its share of trashy websites. Where do we find these sites? In our favorite search engine, of course: Google. We look to big G to filter these sites out so we can just find what we're looking...
Link building is a very important SEO activity. If you have thousands of authority websites pointing back to your website, you are more likely to improve your position in the SERPs (Search Engine Results Pages). As a result, most people attempting to improve their SEO will spend a lot of time building links. Here are five things that you should always have in mind when you start building links back to your website.
1. Build Links from a Variety of Sources
Many people simply focus on the number of links that they build back to their websites. However, you should also be thinking about the diversity of your link portfolio. There is growing evidence that websites are more likely to enjoy better rankings in search engines like Google if their links come from a wide range of sources.
This means that you should attempt to build links from blogs, websites, directories, press releases, video sharing sites, articles, and social media sources rather than just...
Is SEO dead? No, but it's dying. Google signaled, in a roundabout way, that buying website traffic might be the way to go. A recent interview with Matt Cutts illustrates the point beautifully though the message might be lost on a lot of folks:
Matt Cutts is telling you that most of Google's recent emails via Webmaster Tools concerned black hat tactics. That's pretty incredible. While debunking a myth about "unnatural links," Cutts might have unwittingly admitted that Google is going after black hat SEO and has a lot of work to do to clean up its search engine.
Apparently, Google is full of spam - 600,000 out of the 700,000 emails sent, were related to black hat stuff. Ouch. That's a lot of spammy websites. According to Google, it was about 90 percent of the emails the company sent out.
While not every webmaster out there engages in black hat techniques to manipulate the search engines, a fair number of them do. If they...
What has happened to the old way of doing SEO? When you first started your online business, you were probably taught that backlinks were the most important factor when you had to rank high in Google and other search engines. But then Google went and change the rules and now you have no control over you ranking, at least not in the same way as you had before.
In the old days it was much easier to control your own search engine ranking, as you knew exactly what you had to do to influence the search engines. You knew that if you made sure to increase your number of backlinks you were very likely to reach the first page of Google. You were told that you had to make sure that the anchor text you used in your backlinks was your keyword or keyword phrase to make them count and improve your ranking. This rule no longer exist, as you will be more likely to hurt your own business if you use too many of the same anchor text. This also means that the...
Google has been reminding website builders and marketers of the importance of quality link building for years now. Ever since the Google Penguin update came out a couple of years ago, it's become clearer than ever that while most of these people have been hearing Google, they have not really been listening. They haven't understood what exactly Google's admonitions really mean. Apparently, when they hear Google tell them to concentrate on “quality link building”, they fail to hear the “quality” part.
What are quality links?
With Google releasing new updates to its Panda algorithm on a regular basis now, the emphasis on quality link building is stronger than ever. Basically, the general rule to follow is this: if the links that you are getting for your website are easy to get, if they are links that you don't really need to earn through effort, they are not quality links.
Many people do know how to simply get...
Most marketers use the Internet to find new keywords. It's almost a given that you have to go online, use Google's Adwords tool, and piece together a keyword list to target for SEO purposes. Is this the right way to go about doing keyword research? Sometimes. Sometimes not. Kelly Ayres from the SEER Interactive blog recently wrote about a unique way to find new keywords: go offline.
Ayres tells us to interview our audience, and mentions several ways to go about doing this. Here are a few more that you might find useful:
Do a Direct Mail Campaign
A survey conducted via direct mail is expensive, but it can yield some of the best results you'll ever get. First of all, an offline survey won't be snagged up and used by your competition. You'll get the jump on them, not the other way 'round. A survey could consist of several very pointed questions about the values, opinions, complaints, concerns, and questions that your target market has...
In Internet marketing, usability and SEO aren't always synonymous. In fact, there s an entire school of thought that tries to separate "usability" from "SEO." It's thought that SEO is something done to a website to give it greater visibility in the search engines, while usability is how visitors interact with a website.
Usability expert Jakob Nielsen examined how users interact with websites, and how they consume online content, back in 2003. Looking forward, it's amazing that user behavior doesn't seem to have changed much since then. In fact, Nielsen's statements back then were accurate predictions of what happens today and might be excellent predictions for the future.
Your site's users don't stay on your site very long. When they do, they have a clear purpose for being there. When that purpose is fulfilled, they move on. This is the basic premise behind "information foraging," and there's...