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Category: SEO

New Webmaster Guidelines For Bing

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New Webmaster Guidelines For Bing
SEO professionals and webmasters often pay a great deal of attention to Google in their SEO efforts, so other search engines such as Bing or Yahoo get left by the wayside. However, if you truly want to maximize opportunities to increase traffic and website conversions, it’s important to take into account all guidelines set by each search engine. Recently Bing launched its own webmaster guidelines, which offers a basic roadmap to follow if you want your content to index or rank high in their search engine. Some of the highlights include: Rich, engaging content - There’s that big “C” word again, which has and always will always rule the internet. If you’re not producing unique content that provides visitors with what they’re searching for, you may as well not have a website. Bing says that websites that are thin on content, contain mostly ads, or redirect visitors to other websites too quickly will not rank high. This is...

Appnique Debuts as Transition from SEO to ASO Heats Up

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Appnique Debuts as Transition from SEO to ASO Heats Up
Bloggers, techies, webmasters, and writers alike are all familiar with the world of Search Engine Optimization (SEO). The SEO world has been in a state of transition through much of 2011 and 2012 as SEO professionals adjust to changing algorithms and tactics. There is a new shift on the horizon for SEO professionals in 2013 and it doesn’t involve any of the changes to Google’s ranking algorithms. No, this shift offers SEO professionals a chance to flex their brains and test their knowledge in the field of mobile technology. More specifically, there is an increasing demand for SEO-style talents in the emerging field of App Store Optimization. ASO, as it is known, refers to the method of developers optimizing their apps for the mobile stores on iOS and Android. Just as writers and web developers will optimize a website with particular keywords to ensure a higher ranking and placement on search engines like Google, Bing, and others; app developers are struggling...

Press Releases No Longer a SEO Tactic?

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Press Releases No Longer a SEO Tactic?
Are you using press releases to get backlinks to your website? That technique may not work anymore says Matt Cutts of Google. On a post in the Google Webmaster Help forums, Matt says: “I wouldn't expect links from press release web sites to benefit your rankings, however.” The use of embedded links in press releases has been used for many years to help a website rank high in the search engines. Because press release directories tend to have high pagerank and they are considered "trusted" sites by search engines, a link from a press release can send a great deal of link juice to a website. In the world of SEO, there are people who are going to ruin it for the rest of us. The internet is filled with junk press releases that are used solely for backlinks and now we're left to filter out the junk from real news. It’s surprising the number of online marketing agencies out there who solely use press releases to build...

Does Keyword Stuffing Still Work?

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Does Keyword Stuffing Still Work?
Google has beat the drum for years that keyword stuffing absolutely won't game its search engines. That's difficult to take seriously sometimes, since anomalies still pop up here and there. Take Apple stock. Late last month, Apple was showing up in Google Finance when users typed the word "sell" into the search engine. Google said it wasn't deliberate but that there was an explanation - keywords. Wait, keywords aren't supposed to game the search results. Yet, Apple's problem, according to Google was that, "our algorithms seem to be keying off of the words “sell” and “sells” in the description of this very popular stock symbol. We’re working on how to adjust things so it doesn’t happen anymore." Here is what Apple's description looked like prior to the fix: and here is what it looks like now: Notice the keyword changes? What's...

Why You Can't Beat Google's Algorithm

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Why You Can't Beat Google's Algorithm
It's a commonly-held belief in SEO circles that there is this "Google algorithm" out there somewhere that monitors and ranks websites. If only you can reverse-engineer it, you can grab the number one spot in your niche and have a fire hose of traffic directed at your website. It's a nice thought, but there are a few problems with it. There Is No Google Algorithm The top reason you can't beat Google's algorithm is because it doesn't have one. That's right. There is no algorithm, as in singular. There are algorithms, as in plural. In fact, Google uses between 50 and 200 different algos to determine what gets indexed in its search engine and where websites rank for any given keyword. The algorithms might change depending on the industry you happen to be in, and the types of searches people use to find you. What's more, Google can add, subtract, or selectively use any of its algorithms depending on what it thinks will...

Can You Predict What SEO Will Be Like in 2013?

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Can You Predict What SEO Will Be Like in 2013?
© M.studio - Fotolia.com Life would be so much easier if people just published good-quality content, that was insightful, strongly opinionated, and that provided accurate - useful - information on the given topic. Sure, there are probably thousands of websites on dogs, and many opinions about how to feed and raise them. That's to be expected. What about the obviously thin and phony sites though? You know the ones. Those sites that have scraped content from Wikipedia, have a really difficult to follow navigation menu, and that don't really provide you with any insightful or useful content about the dog you happen to be researching. There are a lot of those kinds of sites out there. Of course, crappy sites are limited to just dog sites. Just about every niche has its share of trashy websites. Where do we find these sites? In our favorite search engine, of course: Google. We look to big G to filter these sites out so we can just find what we're looking...

5 Factors to Consider in a Good Link-Building Campaign

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5 Factors to Consider in a Good Link-Building Campaign
Link building is a very important SEO activity. If you have thousands of authority websites pointing back to your website, you are more likely to improve your position in the SERPs (Search Engine Results Pages). As a result, most people attempting to improve their SEO will spend a lot of time building links. Here are five things that you should always have in mind when you start building links back to your website. 1. Build Links from a Variety of Sources Many people simply focus on the number of links that they build back to their websites. However, you should also be thinking about the diversity of your link portfolio. There is growing evidence that websites are more likely to enjoy better rankings in search engines like Google if their links come from a wide range of sources. This means that you should attempt to build links from blogs, websites, directories, press releases, video sharing sites, articles, and social media sources rather than just...

Google Builds a Good Case For You To Buy Website Traffic

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Is SEO dead? No, but it's dying. Google signaled, in a roundabout way, that buying website traffic might be the way to go. A recent interview with Matt Cutts illustrates the point beautifully though the message might be lost on a lot of folks: Matt Cutts is telling you that most of Google's recent emails via Webmaster Tools concerned black hat tactics. That's pretty incredible. While debunking a myth about "unnatural links," Cutts might have unwittingly admitted that Google is going after black hat SEO and has a lot of work to do to clean up its search engine. Apparently, Google is full of spam - 600,000 out of the 700,000 emails sent, were related to black hat stuff. Ouch. That's a lot of spammy websites. According to Google, it was about 90 percent of the emails the company sent out. While not every webmaster out there engages in black hat techniques to manipulate the search engines, a fair number of them do. If they...

The New SEO Rules - Any Online Marketer's Nightmare

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The New SEO Rules - Any Online Marketer's Nightmare
What has happened to the old way of doing SEO? When you first started your online business, you were probably taught that backlinks were the most important factor when you had to rank high in Google and other search engines. But then Google went and change the rules and now you have no control over you ranking, at least not in the same way as you had before. What Happened? In the old days it was much easier to control your own search engine ranking, as you knew exactly what you had to do to influence the search engines. You knew that if you made sure to increase your number of backlinks you were very likely to reach the first page of Google. You were told that you had to make sure that the anchor text you used in your backlinks was your keyword or keyword phrase to make them count and improve your ranking. This rule no longer exist, as you will be more likely to hurt your own business if you use too many of the same anchor text. This also means that the...

How to Go About a Quality Link Building Exercise

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How to Go About a Quality Link Building Exercise
Google has been reminding website builders and marketers of the importance of quality link building for years now. Ever since the Google Penguin update came out a couple of years ago, it's become clearer than ever that while most of these people have been hearing Google, they have not really been listening. They haven't understood what exactly Google's admonitions really mean. Apparently, when they hear Google tell them to concentrate on “quality link building”, they fail to hear the “quality” part. What are quality links? With Google releasing new updates to its Panda algorithm on a regular basis now, the emphasis on quality link building is stronger than ever. Basically, the general rule to follow is this: if the links that you are getting for your website are easy to get, if they are links that you don't really need to earn through effort, they are not quality links. Many people do know how to simply get...

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