There are different reasons why a website or web-pages can drop in there ranking, and this article will explain some of them.
First you should make sure that your site was not banned from Google. To check this, you can simply do a Google search and type in site:www.your-site.com. If your site has been banned, there will be no results and nothing will appear. If your pages are still listed in Google but just removed from their previous locations, they will appear in the search.
So if your site is still in Google, but is located at a much lower spot than before, your site may have been penalized. If you go to your Webmasters Tools you will be able to send in a reconsideration request, where you have to write down all of the things you have done that may have been in violation to the Google Guidelines, and what you have done to fix the problem. The Google team will then look through your request, and if your sites were in fact penalized, they will...
Everyone knows the importance of great SEO techniques to the success of your website or blog. What many people do not realize, however, is that there are some definite no nos when it comes to SEO... deadly mistakes that can kill your site without your realizing there is a problem. As you build your site's search engine optimization strategies, make sure you are not sabotaging your own success by engaging in these success killers:
Naming Your Home Page 'Home' – The title tag is a very powerful resource in making sure your site appears in the index listings of search engines. In fact, this tag is so powerful that it is considered by many to be the most vital aspect of your website design. Unfortunately, many website owners overlook this resource and forget to change their title tag from its default setting of 'Home'. Unless your target market is likely to be searching for Home in the search engines, change your title tag to fit your...
Much virtual ink has been spilt on the topic of SEO copywriting. However, sometimes website owners seem to forget that SEO copywriting is about copywriting first and foremost. Search engine optimization is important, because if a website can't be found, its content won't be read, but a website with over-optimized content won't appeal to online readers.
Over-optimization became a big problem that was affecting the quality of Google Search results. That is why, earlier this year, the search engine company released two important updates, namely Panda and Penguin, that would ensure quality results for Google users. Many websites were penalized, or “Pandalized”, under the new regulations.
Many of you will have come across web content that was obviously written with certain keywords in mind. One of the main hallmarks of bad SEO copywriting is repetition. This type of content gives SEO copywriting a bad reputation. Most of these texts...
The world of SEO is changing every day. That doesn't mean that you have to change SEO tactics every day. There are a lot of webmasters out there that believe that. They believe that since Google makes hundreds of algorithm changes every year, that they need to make at least as many changes to keep up. Wrong. Just follow the Google Webmaster blog. You'll find a common thread in all of the updates. Every update is aimed at trying to improve search results.
If you try to swim upstream, you'll end up with endless headaches and feel like you're wasting a lot of time. SEO can be a stressful art - even for those who work in the business. Accept the premise that your job is to give your site visitors the best possible experience on your blog and it will make your life a lot easier. Here are a few plugins for Wordpress that can help you:
Google Analytics Dashboard
Everyone knows what Google Analytics is. It's possibly the best analytics...
A lot of really smart webmasters are making really dumb mistakes with their on-site SEO. Everyone knows what SEO is, right? It's all about optimizing your keywords on the pages and posts of your site, making sure you have good H1 tags, that you bold keywords, that you do good interlinking, and so on. That's all there is to is, right? Right? Not so fast. What about qualitative factors? What about user experience. Believe it or not, user experience is these most important thing you can do to improve your site's ranking.
Let Google Take Care of Ranking
A lot of folks try to use anchor text and other link building tactics to increase their rank. On-site, they try to optimize keywords (whatever that means). The truth is that no one knows what future changes Google will make and no one really understands the algorithm at Google except employees that work there - that work on the algorithm.
The point is this: focus on creating relevant content...
A lot of folks are having problems getting Wikipedia links to stick. Editors are brutal, and the review process can seem like someone is unfairly taking your hard earned work and not crediting you with a job well done. You have to understand something about Wikipedia: links are extremely hard to get. That's what makes them so darned valuable. Getting a link to stick will mean that you've made it through a very serious editing process and have had some of the toughest editors on the planet give you a thumbs up. Before you can claim victory, however, you have to add value to the site. There are basically two ways to do this:
1) Write a Wiki page
2) Become a trusted editor
Writing a Wiki Page
To write your own page, all you need to do is fill in the gaps somewhere on a popular Wikipedia page. Keep in mind that, as far as Wikipedia is concerned, you don't own any of the material you publish. Yes, it's brutal. Anything you contribute will...
Earlier this year there was a significant amount of commotion in the online world when business websites were hit where it hurts them the most, namely in their search engine results. Google search engine updates with names like Panda and Penguin had a detrimental effect on the page ranking of what the company deems to be over-optimized or spammy websites. While this should have been good news to website owners who follow Google's best practice guidelines carefully, even they are not safe thanks to the increased chance of being hurt by so-called negative SEO (search engine optimization).
What is Negative SEO?
There are a number of techniques that fall into the category of negative SEO, and some are easier to protect yourself against then others. Let us take a look at the three most damaging negative SEO techniques that can be used against your website.
The hack/malware technique is often used by malicious...
As a small business owner, you're busy managing the day to day affairs of your enterprise and may find that you have little time to manage your website. Such neglect is understandable if most of your customer transactions are completed face to face, and your website serves mostly as an informational portal for your clientele. For everyone else, a website can be an important business generator, a way for you to win new customers. However, to shine online you need to connect with people and one certain way to do that is by following a proven search engine optimization blueprint for your small business.
1. Easy to access. Your SEO blueprint begins with having a website that loads quickly, is easy to access and has clear navigation instructions. Navigation tabs should be placed where everyone can see them -- above the fold. Your site should make use of corporate style sheets or be based on a content management system platform such as WordPress to give every...
Search engine optimization used to be this very mysterious activity that only "experts" knew how to do. That's not true anymore. In fact, Google doesn't want you to do SEO, really. Matt Cutts has said many, many, times that the best SEO is just good quality content and an awesome user experience. Despite this fact, many webmasters still make ridiculous SEO mistakes, accuse Cutts of being a liar, and then scratch their heads when their site tanks in the SERPs. You want to know the best way to "do" SEO? Stop making these top SEO mistakes:
1) You Rely Too Much on Plugins For SEO
There are maybe a handful of SEO plugins for Wordpress that are worth using. One of them is made by Yoast (if that gives you any idea of the quality). Outside of a couple of basic tools to help optimize blog posts and links on your site (i.e. make them easy for users to find/navigate through), you don't really need to spend a lot of time on this. Why?
LinkedIn is a hotbed of professionals. You won't find the kind of data and connections you get on LinkedIn via Facebook, Google +, or Twitter. While the site is better used for B2B sales, it can also be used to make valuable connections in a B2C niche. Since LinkedIn does an excellent job of not only attracting people to its site, but also getting people to self-sort by interest, there are a couple of ways for you to benefit from this social networking giant.
LinkedIn allows users to ask questions on public forums. This is an excellent place for you to demonstrate your expertise. Answering questions builds a sort of "street cred" with the LinkedIn community. You can even obtain valuable referrals from this kind of marketing. Sometimes, the person asking the question will email you directly and start a conversation. What's more, other people with the same question will likely see your contribution since LinkedIn archives...