The Google Penguin update penalizes websites that misuse SEO. Examples of these so-called black hat SEO techniques are using unnatural links and stuffing web pages with keywords. These are both techniques that were designed to mislead Google and to boast website ranking in an unnatural way.
While at first glance Google Penguin seems like the perfect update for promoting white hat SEO by encouraging website owners to stick to the rules, these updates have an unexpected downside. SEO experts are calling this downside negative SEO. Negative SEO is the application of black hat SEO to affect the website ranking of a competitor's website!
Unnatural Links and Black Hat SEO
Unnatural links are an extremely useful commodity for the application of negative SEO. Whereas with black hat SEO website owners had to buy links for their own website, now they can buy links for competitors' sites. Doing this will increase the chance that a...
During the SMX Advanced show last week, SEO guru Danny Sullivan went on to rant about how webmasters nowadays have lost track of the value of quality links. (It’s quite an entertaining rant so be sure to give it a listen here.)
In his spiel, Sullivan noted that some people focus too much on getting as many links to their website as possible that they’ve failed to understand the difference between coveted, high-quality links and easy, low-quality ones. “Yes, you want links, but links that are hard to get, that take effort to obtain, that you’ve somehow earned, not ‘easy links’”, Sullivan said on Search Engine Land.
He advised webmasters to “break the easy link mindset” and stop chasing link building tips and tactics and instead focus on being “linked from places where there’s an actual audience that might see your link and click on it directly to visit.” So quit posting on sites that...
Were you struck from behind by Google's recent “Penguin” update? If you're one of the thousands of web masters, marketers, and SEOs who were penalized heavily by this recent algorithm change then you will want to find a way to recover. In this article you are going to discover the most powerful “insider secret” that will help you to beat Google's Penguin update. Not only will you be able to recover lost rankings and traffic, but you will also build your online business into something stronger than it ever was before.
The most shocking fact about the Penguin update of April 2012 is that it came as no surprise for those in the know. Anyone who had been following trends in Google's search algorithm (or anyone who had kept their finger on the pulse of the SEO community for that matter) had been preparing for such a change for quite some time. This isn't because there is some privileged syndicate who get advance access to...
Every online business needs to have a well structured website with unique content by using the best SEO techniques to boost their promotional efforts. This can help companies to attract high quality visitors to their website and also create a greater demand for their products among potential customers. Now, the process of onsite optimization involves making suitable changes to your website so that it has the ability to draw the attention of the online viewers. With higher website conversion rates, you can expect to boost your sales prospects and create a greater demand for your online products in the market.
If you need to specifically target visitors to your website, then you must do a good keyword research and use them in a meaningful manner in your content. Sometimes, it may be a real challenge to come up with suitable methods of using SEO for your website and create a greater appeal for the target audience. However, with the smart usage of DIY Search engine optimization...
SEO marketing is one of the popular techniques for website promotion and advertising online products and services directly to the consumers. It provides greater visibility to the online enterprises and helps in attracting high volume of traffic to their websites. However, ethical SEO practices is the best way for maintaining high rankings on the search engine and boosting the popularity of your products in the market. Hence, it is important for companies to rely more on using white hat SEO methods that can help in building trust and credibility among their target audience. Additionally, it is important to have some good and interesting content that can attract more number of online readers to your website.
Now, the main focus of online advertising is to provide maximum exposure to your online business and create a strong brand presence in the industry. Hence, it is important to provide high quality content that is informative and engaging to the online readers. Besides,...
After Google Penguin was released in waves, each wave brought a new level of heightened panic to internet webmasters. The ones whose sites had been punished by the update were frantic to regain rankings, while those who had been boosted were ecstatic and wondered how to keep these rankings.
One thing is certain from Google's press about Penguin and unofficial statements: they are moving towards promoting high-engagement, highly-targeted websites that offer specific answers to user queries. After all, a search engine wants to quickly deliver results so people don't have to click through many results.
Here are three of the best types of pages to have on your websites, post-Penguin updates.
1. Pages with lots of content.
Thin informational sites often suffer from Google updates, as Google has expressed a desire to eliminate “spammy” pages that are ad-centered and offer limited information. If you want to stay on Google's...
Search engine optimization and memes have a lot in common. Both are focused on getting information to your audience in the most efficient way possible. Memes accomplish that because people inherently understand what the meme is all about. It doesn’t matter whether you plan on using “Socially Awkward Penguin” or “Rageface” to get your point across – the point is, with memes, you can speak the language of the people who are on the Internet the most.
Why is it Beneficial for Your Traffic Numbers?
The best way to get traffic, no matter what method you use, is to target your content at people who are more likely to share something with their friends. Every time someone shares something from your site, it’s an opportunity to get tens, if not hundreds, of hits. Memes come into the picture here. A lot of the things people share nowadays are actually memes. Philosoraptor, Rageface, and most four-panel stick figure...
With the recent changes in the Google Penguin update, lot of online enterprises are concerned about its negative impact on the search engine rankings of their websites. Now, the new update aims to target websites that resort to unethical practices to boost their website traffic on the Internet. Hence, if you are using SEO techniques for marketing and promoting your business, then you may need to follow the latest Penguin updates to achieve greater success in your selling efforts. In a way, it is a good move to ensure that only high quality content is shared with the readers with better access to valuable and meaningful information.
As a result, now websites that offer professional and informative content will get greater preference and higher search engine rankings. Besides, the tons of websites that provide cheap and low quality content may no longer be visible on the search engine results. Additionally, this will help in promoting websites that focus on...
The recent modification of Google algorithm has created lot of confusion among the Internet marketers with many of them unable to retain their search engine rankings for their website. Now, Google introduces new changes to its search algorithm on a regular basis to help the users find fresh and relevant content on the Internet. This also helps to ensure that the online visitors can get access to high quality content all the time, whenever they are searching for some valuable information. Hence, it makes sense to adapt to the new changes and make suitable changes to your website content to retain relevant and meaningful information for the benefit of the users.
Moreover, it is important to have interesting and informative content to target a niche audience and attract more number of visitors to your website. Now, article marketing directories that churn out loads of unwanted information may not be able to give you the best results in your article marketing...
Google algorithm update offers a new approach to marketing websites on the Internet and can be a great way to boost your website rankings. By stressing the importance of high quality content, it ensures that the users get complete access to valuable and interesting information on the search engines. There are numerous inferior quality websites that are found on the Internet offering low quality content that may be copied from elsewhere. Now, these new Google algorithm changes offer an effective way to keep tab on such websites that are of less value to the online readers. However, this can have lot of impact of online enterprises that solely rely on article marketing strategies to boost their online business.
One of the main reasons for tweaking the Google algorithm and making updates is to provide users access to high quality and targeted content during their search process. As a result, now you will have to be more careful while creating content for your...