Category: Marketing & Advertising
Today's largely consumer-driven marketplace demands more than ever before that brands be transparent in what they do. Since anyone now has the ability to leave feedback on social media or consumer opinion websites, unscrupulous marketers are at a much greater risk of being exposed. Nonetheless, one only has to take a peek inside their spam email folders to realize that there are perhaps more unethical than ethical marketers out there. In other words, there's no shortage of people trying to make a quick fortune without giving a second thought to the longer term.
Many spammers are affiliate marketers that the original product vendor has failed to keep control over. Others are vendors themselves trying to peddle a junk product, typically of the digital kind. There's no doubt that unethical marketing works, otherwise they wouldn't be so widespread. However, for businesses that intend to be anything more than a passing distraction, a sustainable and ethical marketing...
For every marketer, the first thing that comes to their mind, while selling their online products or services is getting high volume of traffic to their website. But what’s important is to get targeted traffic from your key audience to sell your products.
Here in this article, we take a look at some proven techniques that can help boost traffic to your business website:
-Attract visitors with powerful advertising
There are different ways of advertising your business including paid search, display advertising or by exploring social media advertising to build your brand. Before choosing any specific method of advertising, you need to set clear marketing goals. For ex: Do you want to increase traffic to your website or boost conversion rates as well?
After all using high ranking search terms with more competition may payoff in the long term and boost your company’s sales.
-Target social media networks
Today, powerful and engaging content alone cannot...
Do you want to narrate your brand story and increase engagement with your online visitors to boost your digital marketing efforts?
Over the years, many marketers have been using written content to communicate with their audience. But with the increasing use of rich media and powerful visual content available across various devices today, there are more chances of getting maximum exposure for your brand.
Increase traffic with the right type of content
As per the research made by Forbes, visual content is highly popular among senior corporate executives and almost 59% of them would rather prefer watching a video than skimming through an article.
Companies using more content with images and videos on their website are likely to achieve higher click through rates, than the others offering plain text based content.
With Google stressing the increasing importance of rich media content while ranking websites, it has become one of the most essential factors for the success...
Do you own a small business and want to bring more exposure to your online brand with limited budget?
Most marketers are of the view that creating videos may be quite expensive for their business and shy away from using such marketing tactics to boost their advertising efforts. However, the fact is that if you aren’t using this powerful tactic for marketing, then you might be missing on some incredible opportunity to connect with your niche target audience.
Here we explore some interesting ways to know how short videos can be used effectively to attract your online visitors:
Why using short videos is vital to your business?
-Short videos can be attention grabbing and require brief attention spans from your potential customers.
-They can be far more effective in communicating your marketing message across a wide range of audience.
-They can be shared across multiple social media sites to provide wide coverage to your products and services.
Do you want to maximize your search engine traffic and get better ROI for your business?
The best bet is to rely on using your content to drive targeted traffic by attracting maximum number of quality visitors. Many marketers have got immense success by using data-driven strategies to boost their content visibility across a wide spectrum of target audience.
How Hummingbird can give better search engine results?
Google’s Hummingbird has definitely proved to be far more effective by stressing on the importance of having quality content than the Panda algorithm in many ways.
Much before Panda and Penguin were rolled out to monitor content and quality of links, Google used to run on an infrastructure called as “caffeine”. This led to a drastic improvement with faster speed and greater efficiency in indexing the entire web.
On the other hand, Hummingbird was specifically designed to offer more personalized search results, which could be...
In the mad rush to attract audiences, many bloggers fail to realize that not every reader is of equal value. It's true that blogs are a great way to drive traffic to your site, increase your SEO, improve customer relationships, and enable your brand to be seen as a trustworthy source of information. But it's important to understand that even if you receive a large volume of visitors every week, that doesn't necessarily mean you'll receive a larger volume of quality leads. If you want to attract customers, you need to make your blog relevant, functional, and above all tailored to your target audience. This article looks at a variety of ways you can make some simple changes that can help your blog attract the right crowd.
If you're creating high-quality content, odds are you've already spent time including several relevant keywords in your posts. However, there's still a fair chance that your content is lacking in valuable...
Did you know that blogging can be one of the most incredible ways to increase quality traffic to your website?
Blogging can bring tremendous exposure to your brand, while boosting online visibility of your company, if used in the right manner. However, if you’re serious about using blogging in your marketing campaigns, then it may be worthwhile to try some of the awesome tools that we’ve discussed below:
-Search for right keywords using SEMRUSH
SEMRUSH allows you to analyze competitor traffic and also find out the best combination of keywords that can be targeted to get high volume of traffic. There is an option of using the free version, where you can have instant access to the list of top 10 keywords.
Using this blogging tool, you can find out information about keywords that may be bringing traffic to your competitor’s website, along with the average number of Google searches done for the specific keywords.
In a way, if you know what...
It's a great feeling when your current online marketing campaign begins to bear fruit and the phone starts to ring. But it's how you act after you answer the phone that could spell the difference between a closed lead and a lost opportunity. The following will take you through a typical call beginning to end, with the end result being a closed lead. If you're waiting for your online marketing campaign to produce results or if it already has and you have a phone-close-rate of little-to-none, the following should help. Here is exactly what do the next time someone calls after finding your business on the Internet.
Pick Up and Smile
It sounds frivolous, but if you're having a bad day and your caller manages to feel your bad mood over the phone, the person is not going to have a very good or memorable experience.
On the other hand, if you can manage to smile - even if you have to fake it - the person will hear that smile over the phone and the conversation...
Do you want to boost brand awareness for your company by engaging quality visitors to your website?
Business blogging can be a great option for both small and upcoming businesses, who want to establish their online presence and attract high quality traffic for their website.
By establishing trust and credibility among your target customers, you can develop a good rapport with them in the long term and grow your business.
Different options to bring traffic to your website
Just think of the different ways in which people may try to find your website-they may simply type your business or company name but that doesn’t help you get more traffic anyway. The second option is to pay for traffic and buy an email list but they are unethical ways of marketing and also quite expensive. Again paid search ads can be equally expensive option, especially if you have a small advertising budget and a newly established company.
Finally, you now know the best and...
Do you want to know how you can achieve greater success with your content marketing efforts to effectively engage your target audience?
Most marketers need to spend lot of time in doing good research to find content that is both relevant and valuable to their readers. Often, changing consumer behavior patterns with their new preferences may require you to share new and fresh information every time about your products.
If you want to be rewarded with increasing customer loyalty and more business from the people, the only way is to use some of the free and easy content marketing tools that can help in creating some great posts for your readers.
Let’s take a look at some of these amazing content marketing tools and learn more about their advantages:
-Use smart screenshot tools
If you wish to display your products and showcase some of its excellent features, the best way is to provide screenshots that can help to increase their knowledge and give them a wealth of...