Category: Marketing & Advertising
Site traffic is the lifeblood of any website, and the only real way to profit from being on the Internet. At some point, someone has to do something. Some kind of trading activity has to take place. A product or service has to be exchanged for money. Even on Adsense-type websites, there are advertisers. Visitors have to click on ads. If there are no visitors, there's no money being made on that Adsense site.
With Google making changes to its search algorithm again, organic SEO just became a lot harder. Google is going to focus more on providing actual answers to questions, where possible, instead of sending people off of its SERPs. If Google can serve up the answer to "where should I travel this summer?" right on its own pages, visitors won't have to leave Google's results pages. They can enter another search query or close out their browser and be done with it.
The search engine company is also going to try to give more weight to...
Do you have a traffic problem or a conversion problem? The Internet marketing world seems to think that the best way to boost traffic to your website is to just get more visitors. That's so 1990s. Hits don't count for anything these days. It's all about engagement. If you can't engage your audience, you're done. Pack up your stuff and go home.
Hits, Visits, and CTR
SEO experts have trained many a marketing department to pay attention to hits, site visits, and click-through ratios. The latter is dying a hard death because CTR has this air of respectability. After all, it's a click, and a click is an action that can be measured. Marketing people love measurable results. But, there's more to marketing than just measuring. You have to know what you're measuring. Would a 10 percent CTR be a good thing when your sales are down by 50 percent?
Back in the old days of Internet marketing, buying banner ads and setting up...
Targeted traffic is the best means for providing greater visibility to your online business and can guarantee long term success in your marketing efforts. There are some amazing ways on the Internet, where you can get quick publicity for your online products without even spending a penny on advertising. Lot of Internet marketers are making the best use of the vast online resources to get high quality traffic to their websites. It is just a matter of using your creative skills and research abilities by putting in the best efforts to find out the right kind of Internet marketing method that can work well for your business.
By having high amount of traffic for your website, you can see a vast increase in your sales volume with greater profit margins. At the same time, there is a massive opportunity for building new business contacts in the industry and attracting more number of online visitors to your website. With the increasing number of customers to...
A good knowledge of Internet marketing strategies can help in improving your chances of success in your online business and help explore different growth opportunities. Hence, it is important to have a solid business plan and also come up with innovative ways to market your goods and products to the potential customers. As an online enterprise, it is important to gain mastery on some of the core Internet marketing skills that can help in laying the foundation of your business. Relationship building with customers, sound knowledge of the market and competitors, good research skills and effective techniques for sales promotion are some of the vital factors essential for success in Internet marketing.
Additionally, the ability to attract more number of customers can help in boosting the popularity of your products and bring targeted traffic to your website. By sharing high quality content and interesting information with the online visitors, you can engage a wide target audience,...
Getting more site traffic may have come with a heavier price. From the nether regions of cyberspace, online privacy company Abine is making headway on their new product offerings that promise to stop advertisers dead in their tracks. Abine has already released "Block the Trackers," which completely stops companies from tracking visitors when surfing the web.
While this is meant to keep big sites like CNN, Facebook, and many marketing companies from spying on users, it could also throw a wrench into your marketing campaign. You see, Abine's product blocks all websites, by default. Any time you try to track where your visitors are going on your website, Abine's "Block the Trackers" plugin blocks your attempt and notifies the user that he's being tracked.
That kind of thing could cause your site visitor to become annoyed or nervous about what else your site might be doing that Abine doesn't know about yet. While this...
Attention-grabbing advertisements are often the most visually appealing ones. No matter how great your brand is, it probably won't get noticed if it's in an ad or a landing page that's as interesting as paint drying.
Studies show that the visual appeal of a product, ad, or landing page has the most weight for consumers. According to KissMetrics, users “place visual appearance and color above other factors when shopping.” In fact, according to the research company, “85% of shoppers place color as a primary reason for why they buy a particular product.”
This is why you should invest significant time and effort in making sure that the graphic elements of your ads—from the fonts and logos to the images and colors—are all working together to bring the highest conversion rates.
Speaking of colors, always make sure that you're using the appropriate hues for your target audience and products. It may seem...
It's like 1996 all over again. In the beginning, Google did not exist. Then, when it came on the scene in the mid-1990s, the company changed the way we use the web. At that time, getting more visitors to your website was a matter of linking to your website from another website that had a good flow of traffic.
Once, Google established itself, it claimed 95+ percent of the share of index search. Today, that percentage is shrinking against the backdrop of mobile search. While Google's desktop index search is hovering at around 50 percent market share, its mobile search share is at 97 percent. It looks almost like a phoenix rising out of its own ashes.
Google may be trying to redefine its business model to focus more on mobile search. This is big news, and could point you towards an additional 1 billion users whom you would never be able to engage otherwise. How?
Well, Google's own Jason Spero suggests that mobile search penetration is...
Brand advocates are every marketer's dream. These are the people that go beyond liking your page or subscribing to your emails. They are the ones that actually spread the word about your brand because they truly believe in it. They are the best recruiters, publicists, and cheerleaders that your company can have, because they allow you to tap into the most effective method of gaining new customers, which is word of mouth.
So what are the qualities of good Brand Advocates and how can companies get more of them? To answer that, social media marketing company Zuberance commissioned a study earlier this year, consisting of 1,445 consumers. The said study revealed how Brand Advocates recommend products, services, or companies, where they do it, and the types of things that get recommended.
Check out their findings below:
How active are brand advocates?
According to the research of Zuberance, 38% of respondents (largest percentage) recommend 5 – 9 brands,...
A long-forgotten mode of communication is email, but it could be the key to breathing life back into your business during this recession. You've heard it before: "the money is in the list." The problem is that it's getting harder and harder to market to people through email.
Spam filters, and unsubscribe rates are high because many marketers don't know how to properly use a mailing list. The old days of endless pitching are over. Consumers are wary of giving out their email addresses because they've been burned by spam in the past. There are 5 ways you can turn things around, though, and stand out from the crowd.
This is salesmanship 101. Few people know how to do it properly, but if you can master the art of storytelling, then you will stand out from the noise in your marketplace. Most businesses go on an endless pitch-fest as soon as they receive an email address.
Customers don't care about your...
Buying website traffic is considered a necessary evil these days. Most SEO experts tell their clients to simply optimize their websites and use offsite SEO to help improve their search engine rank. Some companies have created an entire business around finding what people want, and then trying to get content based on those wants to rank in the search engines. The traffic flow is huge (or at least it used to be) for these kinds of sites which are affectionately dubbed "content farms."
Enter Demand Media. Demand Media is a company that writes and distributes content based on search queries it digs up using an in-house algorithm it developed just for this purpose. At one point, the company hired a slew of writers to work on a contract basis. Some of these people were actual writers, while many of them were wannabes.
Demand Studios paid contractors based on expertise, and even divided people according to specialties. While this isn't a problem in and of itself,...