Category: Marketing & Advertising
Buying website traffic is considered a necessary evil these days. Most SEO experts tell their clients to simply optimize their websites and use offsite SEO to help improve their search engine rank. Some companies have created an entire business around finding what people want, and then trying to get content based on those wants to rank in the search engines. The traffic flow is huge (or at least it used to be) for these kinds of sites which are affectionately dubbed "content farms."
Enter Demand Media. Demand Media is a company that writes and distributes content based on search queries it digs up using an in-house algorithm it developed just for this purpose. At one point, the company hired a slew of writers to work on a contract basis. Some of these people were actual writers, while many of them were wannabes.
Demand Studios paid contractors based on expertise, and even divided people according to specialties. While this isn't a problem in and of itself,...
Wondering why your email subscriber list is shrinking? Let this study by Get Satisfaction fill you in.
Apparently, research by ExactTarget indicates that "77 percent of US online consumers admit they've become more cautious about giving companies their email address." While email does provide one of the quickest and most convenient means to reach customers, it also makes it easy for people to cut you out.
So how do you stop your subscriber count from dropping? Take a closer look at your email marketing strategy and check to see if you’re making any of the following mistakes. According to Get Satisfaction, these are the top reasons why people hit the unsubscribe button.
54% of users unsubscribe from email lists because of emails received too frequently.
While email is a good way to stay in your customers’ radar, overdoing it can do more harm than good. If you’re sending regular emails to your customers, it’s...
Buying backlinks to boost traffic has been a major driving force behind the SEO industry. The idea is simple: Google (and other search engines) place a lot of weight on websites linking to you. If you have a lot of websites linking to you, the search engines will start to recognize you as an authority website and will rank you highly in their search engine for keywords relevant to your website. The more links, the more weight you have in the SERPs. Ergo, buy as many links as you possibly can. Game over.
Well, it could be game over, but not in a way that you would like. When you purchase backlinks to your site, you're almost never going to be buying merit-based links. Merit-based links are backlinks that are pointing to your site that are editorially vetted. This means that a human eye looked over the link, looked over your website, and decided to place the link on their site. That's a tough link to get.
Google can recognize a merit-based link. They know that comment...
Article marketing can be a great way to boost your online presence and drive plenty of traffic to your website. Additionally, writing articles can be a cost effective approach for promoting your online business and getting across to a wide number of customers. As compared to traditional methods of marketing, posting articles can provide higher visibility to your brand and help in establishing a direct link with the target audience. There are different places on the Internet, where you can submit articles including some of the popular article directories. This gives you a good opportunity to communicate with your potential audience and share valuable information with them about your products and services.
Today, there are lot of different ways, where article marketing can be done using blogs, tweets and sharing them on social networking sites. However, it may be a good idea to write articles on popular subjects and topics that may be of high interest to the...
Paying for web traffic isn't as sexy as having Google (or some other search engine) showcase your website high in its search results for the simple fact of your awesomeness. The down-and-dirty practice of buying ads, and website traffic, is purely utilitarian. It brings web visitors who, in turn, bring money. Isn't that what you really want anyway?
You Control The Listing
When you buy website traffic, you're controlling your listing. With organic SEO, you don't really have control over what gets indexed in the results pages. Sure, there are things you can do to try to get a search engine to display what you want displayed. However, in the end, the search engine is the one controlling what gets displayed in its search results pages and where your organic listing is displayed.
You Can Better Measure The ROI From Paid Traffic
Perhaps the most frustrating aspect of organic SEO is the fact that you can't really track ROI in most...
Landing pages play a very integral role in marketing a website or product to an online user base. It is fairly accepted across the board that a landing page is needed to solidify people's positions on a website and to get a greater amount of visitors to continue on and see if the website is correct for them. Having non-targeted users enter your website anything other than increasing your pure page views is entirely nonsensical. Basically if you are just trying to raise a meaningless number about your website for your own ego then there is no point in trying to run a real website, a website needs visitors but it needs the correct amount of targeted visitors to truly thrive and end up becoming something great. The passion that drives someone to create a website and run it depending on the specific niche should always be prevalent and there should always be an underlying reason that a person will make the website in the first place. Some people are completely content on running a...
It used to be that buying Adwords was an easy way for you to get traffic to your website. Those days are over. In 2011, Google implemented some new "quality control" measures to allow users to block your ads. At least you're still only charged on a "per click" basis.
How Adwords Used To Work
In the good-old days, you could buy an ad on Google's ad network. The ads would be displayed on the homepage on the right side of the search results. Sometimes, ads would appear above the organic search results.
These ads were, and are, clearly defined and separated from the organic search results. For ads above organic results, the ad shows a different color background. Last year, Google decided that users should be able to block adwords ads.
Users can now click on "why these ads" to be taken to an ads preferences manager. From here, users can choose to block ads. Not good. You're putting your ads at risk for...
Making the move to an investment in web traffic can mark your website's entrance into an entirely new playing field. This is the market where the players of the online scene who dominate search engines, rankings, and online productivity. Websites that have made history for becoming super-giants overnight online through the use of targeted web traffic are the reasons why this method has been gaining so much popularity recently. The ability to grow your website to unlimited bounds is just too powerful for people to give up. Essentially targeted traffic is the way of the future for creating a website that needs lots of popularity but doesn't have the time to grow a user base under a typical method. In other cases people who use targeted traffic might just be under the impression that a website needs to start up quickly and effectively and have no desire to play the efficiency game because in the end that will not be noted by the people who view the website it...
Do you really have to buy website traffic? Yes. Yes you do. There is this idea floating around the Internet that you have two choices when it comes to attracting visitors to a website: you can either buy website traffic or you can obtain "organic traffic" through the search engines. The argument is a false dichotomy and needs to be put to rest.
Organic traffic is website traffic that originates from non-paid search results. Major search engines have two types of listings: paid and unpaid. Unpaid listings are, as the name implies, unpaid. Google uses a computer program called a "robot" (i.e. "Googlebot") to analyze your website's content and layout. It then ranks your website based on how relevant it thinks your website is for the keywords you are trying to target on your site.
The whole idea behind organic rankings is that they are supposed to be objective. Because website owners...
Pinterest is the latest social media trend that has gained lot of popularity among a vast number of users in the online community. In a matter of few months, it has grown phenomenally from 1.2 million users to almost 5 million users who access this site for sharing their different interests. The main objective of Pinterest is to share some interesting images that people may often find at the time of surfing the web. It is similar to the pin board that we all find in the offices, where people post some interesting things with the other people.
Now, apart from sharing personal interests, Pinterest can be an excellent way of advertising your online business and improve your branding efforts. With the help of Pinterest, you can get more number of backlinks for your website that can help in providing greater visibility to your products among the customers. In addition, you can also share relevant images that have a close association with your products...