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Category: Marketing & Advertising

Display Ads Predicted to Rally in the Coming Years

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Display Ads Predicted to Rally in the Coming Years
If you're not investing enough in display advertising, then you should really consider doing so. A recent study by Forrester Research forecasts that investments in display media, namely contextual listings, static images, rich media ads, as well as pre-roll, mid-roll, or post-roll online video will increase to $27.6 billion by the year 2016. In addition, Forrester Research predicts that marketers dealing with the high costs of search advertising will turn to biddable display media (display ads bought through automated auctions) instead. This is because display ads can actually turn out to be cheaper and more effective than search. And apparently, Forrester isn't the only one making this prediction. According to Search Engine Land, the guys at eMarketer also believe that "display advertising spend will surpass search advertising by 2015." Google thinks so, too Google recently conducted an experiment to measure the effectiveness of...

Turning Page views into Revenue

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Turning Page views into Revenue
Great, now you have finally accomplished what usually is the unthinkable for many website owners, you have beat the problem and have created a fantastic way to get page views on your website and now you are thinking to yourself, what do I do now? People often get caught up in the unimportant part of this problem, which will leave them thinking much more about getting views than what they are going to do with them once they have accomplished all of their short term goals. This is very similar to people that spend tons of time on SEO and think that the website traffic is just an offset of the original desire. Think about why you are promoting your website through search engine optimization again, in the end you will realize that you are just after what you thought what a great way to get more website viewers, but eventually you will start spending way too much time on the optimization and less time on your content and pleasing what viewers you already have. A huge...

Why Ad Clicks Are Dying

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Why Ad Clicks Are Dying
One of the truths you're used to hearing about online advertising is that you must increase your "click-through rate." Click-through rates are a measure of how many people click on an ad you've placed. Many online companies offer display ads, contextual ads, and even text-link ads. If you're relying on click-through rates as a measure of "user engagement" with your company, you're going to be in for a big surprise (if it isn't already obvious to you yet). Some companies are slow to join the online advertising game. If you have never tried buying an ad online, you don't have a lot to unlearn. If you have been buying ads online, and have suffered through wacky conversion rates, here's why: click-through rates don't translate into user interest. The Internet isn't like the physical world. When someone walks into Burger King, there's a really good chance they're buying a burger (or something...

Blogging About Blogging is Ruining the Blogosphere for Everyone

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Has blogging lost its soul and become just another medium tarnished by blatant commercialism? Looking at the growing mass of pro-blogs that dominate the blogosphere, it is easy to conclude that yes, blogging has utterly sold out. Too many people are blogging just to make money. The mass of poor quality, sales-driven content they generate is reaching critical mass. Soon the backlash will begin! When blogging started it was an amateur affair. People wrote about what interested them without any intention of making money. Some used blogging to draw attention to their existing businesses. Then, bloggers started to realize that they could use blogs to make money directly. A few of them went on to earn well-deserved fortunes. Unfortunately, there are now so many people trying to make money blogging that the original ethos of the medium has vanished. The rot started when "six figure bloggers" realized that they could make a second fortune by selling the secrets of...

Location Based Targeting for Online Traffic

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Location Based Targeting for Online Traffic
One of the strongest ways that traffic can be targeted towards a specific group of people is location. Think about it, what makes people come into a store at any mall or go to any dining location; it's all about where the store is located. People will only go so far for a certain level of quality and then they will grow attached to what they enjoy and grow apart from what they don't like. This is definitely to be expected but it works in an extremely similar way in the online world, people will get attached to what they can find that provides them with what they need. There is not a huge need for flashy pages and updated scripts rather than just solid content that is provided at an affordable and easy to use rate. People don’t want the premium things that make them jump through hoops to reach so anyone who can create a following for their product will definitely go far. The way that this can be found in the online world is that search engines will lead...

7 Recipes to Become a Successful Affiliate in 2012

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7 Recipes to Become a Successful Affiliate in 2012
What's your affiliate marketing strategy in 2012? The New Year has come and it will surely bring more challenges to your affiliate marketing business. If you want to boost your success in 2012, you have to make sure to prepare better strategies to conduct your affiliate business in the New Year. Here are 7 recipes to become a successful affiliate in 2012: 1. Create new campaign in new niche If you are the loyal follower of a niche that doesn't give you enough income, it is the time for you to create a new campaign in new niche. Sometime, a change in your niche can bring you significant change in your affiliate commission. By starting a new campaign in a new niche, you are expanding your affiliate marketing business and by doing this, you are giving more possibilities for success. 2. Buy a new blueprint or report and implement it There are many new e-books being released that will help you to make more money doing affiliate marketing...

Common Misconceptions with Targeted Traffic

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The next study that we will discuss today are some of the common misconceptions of targeted traffic, including the different ways that it will affect your website, and other things like how web traffic works to increase your SEO and in the long term. Web traffic works with itself in a rather exponential way which is to say that after some time of promoting your website through conventional means and then increasing your viewership with targeted web traffic you should see a steady gain in the amount of organic traffic you get as people who are interested in what you have to offer will start coming to your website to get more info or more of the same content that you promise. The first example that we will explore is the idea that all traffic is roughly the same. People think that web traffic is all about the numbers and increasing your website stats but in reality this is very far from the truth, you need to realize that people are viewing your website, real people that will...

Buying Web Traffic and You

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Buying Web Traffic and You
Being on the receiving end of getting web traffic can be confusing for a first timer so we will go through the steps needed to correctly invest in web traffic and then go into the specifics of how web traffic can affect your website. There are many different positive ways that adding web traffic to your website can effectively cause a whirlwind effect making your website raise in ranking and in viewership over time. Usually all of the different website promotion techniques go hand in hand and you can expect that over time your website will always be rising but the true question is how fast will your website rise to power. Almost anyone these days can create a website and add content to the point of receiving some cool viewership but it takes someone very talented to get a website to the point of growing exponentially over time and creating some create revenue and traffic sources out of them. Website designers and owners are getting smarter as can be expected and you...

Website Product Placement towards Visitors

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There are some very important tasks to take into consideration when trying to market your product to your visitors. This means there is a very distinct difference between a poorly put together website and one that has been professionally done, people will take notice of this one way or another and it may even cost you some sales. Unfortunately this can often mean that you will lose some sales until you fix up the current problems with any type of marketing attempt on your website. This really only affects people who are trying to market their own product, or their own service, as these types of things will rely one hundred percent to actually make the sale. If you are trying to sell something that is uniquely yours then you will not have the marketing skills from a typical widely produced product to back the actual quality of what you are providing. For example, lets pretend like you were trying to sell some different headphone based products. These headphones might be sold from...

Top 5 Android Apps for Managing Your Online Presence

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Top 5 Android Apps for Managing Your Online Presence
Last month, we wrote a post about the best iPhone apps for Internet marketers and business owners who wish manage their reputations while on the go. To be fair, we've decided to include our Android friends in the fun, and also write a post dedicated to Android apps. The Android Operating System is becoming more powerful after every update, and like the iPhone, any Android device is like a Swiss army knife that can pull up various tools for different situations. The following Android apps are our top picks for managing your online reputation. From SERPs to Social Media, to web stats, these programs will certainly help you keep track of rankings and mentions even when you’re out and about. 1. DroidAnalytics – Dying to check your Google Analytics data while on the road? With this app, you can get an instant visualization of how your website is doing. DroidAnalytics provides data in tabular and graphical form, allowing users to easily check...

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