Category: Marketing & Advertising
"A marketing plan is beneficial for directing your efforts and energy towards the most suitable actions that will render what you want to achieve", says Mr. Deb Roberts who is the CEO of Synapse Marketing Solutions in Denver. "The idea of making a marketing plan outline is to comprehend your customers and take steps towards delivering your best according to their desires." Mr. Roberts is of the opinion that there is no place for over-thinking or over-expressing here. In case of marketing plan for small business, it is ideal to convey a brief tale that includes all the main points of your approved strategy. So, the ideal plans need hardly 15 pages, isn't it? If this sounds interesting, do read ahead...
Before Creating a Marketing Plan
With the above statements, I hope that you have understood the importance of developing a marketing plan. You can now ask: How to create a marketing plan? Well, before that, there are three main...
Social brand building can enhance effectiveness of advertising campaigns and boost the sales turnover of online enterprises. By integrating social media into your brand building exercise, you can provide maximum exposure to your products and services. In addition, it can help you to create a favorable impression on the minds of the customers and quickly promote your online sales. Social media can give wider coverage to your brand and attract maximum number of customers to your website.
Advertisers can build an online reputation for their products in the market and develop customer loyalty in the long run. In addition, social media channels allow companies to directly connect with their customers and develop a good rapport with them. Social brand building has its own inherent advantages and is the most cost-effective way of promoting your online business. It can be used as an effective channel for delivering a strong marketing message to a large target...
Online advertising has demonstrated time and time again that it is more effective than traditional advertising. Web page banners have proved to be more interactive than print ads, email marketing has been trumping direct mail for years, and publishers have learned that they can get their messages across their target audience faster and more efficiently when they do it using the Internet, as compared to old fashioned means.
Online Video vs. TV Commercials
Online video ads are no different. In a recent study, Google teamed up with Ipsos OTX MediaCT to determine the effects of online video advertisements compared to traditional TV ads. Their research involved three sets of participants who were asked to view ads in their own homes. The first group saw only TV ads, a second group viewed only online video ads, while a third group of participants was tasked to view both online ads and TV commercials.
1–2 days after watching, the participants were given surveys...
With all of the SEO forums on the Internet, you might be getting the idea that paid search is dead. Paid search consists of advertisements that you pay for that are included on websites and in many popular search engine results pages. Even FullTraffic's business model is oriented around a "paid search" model. What you might be asking yourself is: "why would I pay for traffic when I can get it for free?" Well, there's a very good reason why you would pay for traffic.
You're already spending money on SEO to help improve your organic ranking, so it's not really free. The only difference between paying for an ad and paying for SEO is that you can track your results with paid ads. It's really hard, if not impossible, to directly measure your results with organic SEO.
Now for the really good news: a new study finds that paid search drives $6 in local sales for every $1 in online sales. The U.S. Commerce Department reports...
Website visitors, the incredible yet unpredictable variable that controls the complete success or failure of a website. It is truly amazing that something this trivial is actually the deciding factor and makes such a big difference in the world. Today we will examine just what makes website so hard to control while keeping itself as the most important factor in every website. There are a few different and equally important factors to take into account when creating the perfect promotional campaign for a website, yours to be specific, and the different targeted options that are available to you should all be at least given a chance. In the end we will hopefully give you some great insight and you might even change your entire mindset on how to approach the promotional side of your website.
Target the Cash
Numbers can be very confusing when you have ten different options all offering hundreds of different campaigns and possible ways to spend your promotional funds....
This coming year is sure to bring a lot of surprises, and while it's impossible to predict exactly how the next 12 months will go, 2011 has provided us with hints of things that the world needs to pay attention to and watch out for in 2012.
Listed below are a few issues and trends that are bound to keep showing up in 2012. Whether you're an entrepreneur, a marketer, or just an everyday consumer, it's best to pay attention to these matters and trends, because they will, almost certainly, determine the course of this coming year.
1. SOPA – Currently making its way into Congress is the Stop Online Piracy Act (SOPA), a bill that aims to curb piracy and Intellectual Property theft on the Internet. While the reasons behind this bill are noble and valid, it's been met by fierce protests from various Internet companies due its broad and unconstitutional proposals. SOPA mandates ISPs, search engines, advertisers, and even payment services to...
Audio marketing can be the best way of maximizing business opportunities to reach wide number of customers. As a promotional tool, audio marketing has a greater ability to influence a niche target audience and motivate them to purchase different products. Besides, it provides a more personal touch to your communication with the customers and helps in building a positive brand image of the company. Lot of small business owners find this method of marketing to be useful in launching their new products for providing publicity to their products.
Companies can save lot of time and valuable efforts by integrating audio marketing as part of their marketing campaign. Besides, it is an extremely valuable method of communicating effectively with your customers, leading to meaningful and interesting conversations. Audio marketing is a powerful medium for providing greater exposure to your brand and recognition in the industry. It is an interactive way of connecting with...
People have long thought over the controversial issue that targeted traffic brings into play for websites and the Internet as a whole. The further understand this issue lets examine what the Internet is in its most pure form. On the ground level people who have limited tech experience and are just looking to use computers for a personal venture, these types of people are basically the traffic forms that are most needed by website owners. People want to bring in the buyers, the ones that are looking for a product, yet don't know where to go or have not created a brand loyalty yet. This means that these people are basically open minded and will not be eagerly looking for one business or another, which in business terms means that they have a hole in their pocket and are looking to spend money without have a preconceived notion on the different services. This is the case where having a fancy website that looks awesome can come into play. People love to see websites...
Image credit: North Shore-LIJ on Flickr
Whew! Another year has come and gone, and 2011 is almost out the door. But before you rush into 2012, it's best to list down a few resolutions to ensure that you get started with the New Year on the right foot.
Not quite sure where to start? These 5 New Year’s resolutions for Internet Marketing should give you some ideas:
1. Tweet more (meaningful things) – If there's one action that's guaranteed to give you more success in Twitter it's this: Tweet more about things that people care about. With over 100 million active users, the only way to stand out is to post tidbits that resonate with your target audience. Do this often, and your Twitter account is bound to come up in people's radars in no time.
2. Don't be a snooty social media marketer – You know that you're a snooty social media marketer when: a) You don't respond to people just because they only have...
Credibility is one of those words that are not thrown around lightly in the online scene. People want to have someone they trust holding their money, someone they can put their good faith in that they will be treated with the utmost respect and professionalism. Unfortunately as opposed to the normal world, when building a website it can get to be very hard to give yourself a perceived credibility, and make people even accept what you are trying to sell them if they are put off by an outdated website or one that reeks of a scam. No matter what the truth is, if a website owner cannot put together a smooth looking website than people will put them off as much lower quality of a business person and this can lead to some very unpleasant ends for you.
Picking out the design to a website may be a large task that should only be dedicated to an owner or a designer of a specific website, but you should always remember just how big of a deal this can be and just how much...