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Category: Marketing & Advertising

Visually Appealing Design vs. Outdated Look

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Visually Appealing Design vs. Outdated Look
Credibility is one of those words that are not thrown around lightly in the online scene. People want to have someone they trust holding their money, someone they can put their good faith in that they will be treated with the utmost respect and professionalism. Unfortunately as opposed to the normal world, when building a website it can get to be very hard to give yourself a perceived credibility, and make people even accept what you are trying to sell them if they are put off by an outdated website or one that reeks of a scam. No matter what the truth is, if a website owner cannot put together a smooth looking website than people will put them off as much lower quality of a business person and this can lead to some very unpleasant ends for you. Picking out the design to a website may be a large task that should only be dedicated to an owner or a designer of a specific website, but you should always remember just how big of a deal this can be and just how much...

Matching Inbound Marketing Keyword Strategies to Outbound Marketing Approaches

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Matching Inbound Marketing Keyword Strategies to Outbound Marketing Approaches
Image credit Gross Rootes Marketing Most companies envision a separate relationship between their inbound and outbound marketing approaches. With inbound approaches, companies tend to focus on keyword rich content and ensure those industry keywords are front and center within their PPC (pay-per-click) campaigns, and that these same keywords play a prominent role in their social media marketing platforms. With outbound approaches, companies focus on building their brand by linking their company name to a list of core competencies and relevant products. These advertisements are then used in conventional outbound marketing approaches of print, magazine, radio, TV and billboard advertisements. However, there is a direct relationship between inbound and outbound marketing that most companies either ignore, or are unaware even exists. In fact, it's such an important relationship that to ignore it means to lose market share and give ground to competitors....

Online Marketing versus Offline

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Online Marketing versus Offline
If you are someone who enjoys the excitement and profitability of selling a product to many people in the hopes of making a large profit than business is definitely right for you. The problem that many people have can be found in the nature of most business careers. People hate the usual nine to five job and also the terrible work conditions when having to hand over all rights and also do everything a boss says. For these reasons the number of stay at home, and also work at home, people has been rising extensively over the past few years. People are starting to realize just how lucrative of a field the online market can provide. Furthermore, once people move out of the infant stage of the online marketing stage, for example eBay or Craigslist fall into this category, they can begin to make loads of money. The same general rule applies here though; so don't assume that this field is both lucrative and easy going at the same time. Hard work is the name of the...

How opt-in marketing can streamline your online business?

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How opt-in marketing can streamline your online business?
Opt-in marketing can be a powerful tool for advertising your online business and promoting your merchandise on the web. It allows advertisers to target their audience and contact only those customers who actually wish to receive information about the company's products. Hence, this kind of marketing is also sometimes, referred to as permission based marketing as customers willingly choose to receive business communication through e-mails. This works out to be a cost effective option for most of the companies as they are able to sell their products to a niche audience. As a result, companies can build their huge list of customers and improve their social contacts to boost their company's sales. The main focus of opt-in marketing is to develop good rapport with the customers by direct communication with them using e-mails. As a marketing tool, opt-in marketing has a good potential of reaching more visitors. It can help in your company's brand...

Buying Web Traffic and Its Merits

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Next time you are evaluating the different analytics of your website try to take into account just how much your traffic is worth. This information is extremely valuable and can give you the insight you need to get your website growing faster than ever. The first step I would recommend looking into is your raw user data. For instance try to find out who is looking at your website. How many people visit your site every day, and how many of these people are return visits. Some of the most valuable traffic will come from your loyal viewers that come back every day or even every week. When someone shows that they enjoy a website enough to come back and visit it frequently they are expressing something great, it means that you truly have something to offer that no one else does better. No matter how small that little niche may be, this is a quality trait of any website that almost everyone is trying to find. Another interesting fact is how well your visitors, more specifically the loyal...

Content Curation Strategies to Boost your Online Business

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Content Curation Strategies to Boost your Online Business
Content curation can play a vital role in advertising your business and providing greater exposure to your products in the market. This process of marketing involves careful selection of content for sharing valuable and meaningful information with the target audience to sell your online products. Lot of marketing companies rely on this technique of advertising that helps them in creating a positive image of their brands in the minds of their customers. Content curation allows you to filter unwanted information and provide the most relevant information to the target audience. If you are planning a marketing campaign to promote your online products, then content curation can be the best way to improve traffic to your website. This can have a great impact on your company's sales and boost your profit margins with increased number of customers. Content curation can help in creating successful brands and help in boosting the popularity of these products in the...

Seven Important Reasons A Website Would Benefit Your Business

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We live in an age of technology, and it has changed every aspect of our lives. The way we shop, the way we communicate, and the way we work, are all a direct result of the latest technology. The world has become a global market, and enterprising businesses are utilizing websites to take advantage of a growing consumer base. It's a new century, and every business, small or large, needs a website. If you still don't have a website for your business, it's time to jump on the bandwagon. Phone Books Are Obsolete – Search engines are the number one source for information. With instant access to the Internet via all wireless devices, most consumers go online to search for the products and businesses they want. Smart phones work from everywhere, and offer maps to direct people to business locations. Without a website, your business won't be found. Consumers Read Ads Online – Consumers bookmark the websites of the businesses they frequent. Website...

The Dos, Don'ts, and Whys of Going Mobile

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The Dos, Don'ts, and Whys of Going Mobile
While there may be some debate about whether or not the world is already in the "Post-PC" era, it's undeniable that consumers nowadays are whipping out their smartphones to check their emails, log on to their social media accounts, and make purchases. It's important for businesses to catch up with their customers even when they’re out and about, which is why more and more mobile sites and apps are entering the space. Mobile Movement 2011: The Year That Was Earlier this year, Google, in partnership Ipsos OTX MediaCT conducted a study to determine how consumers use their smartphones, and the role that mobile phones play in making decisions about products and services. Their findings indicate that out of 5,013 US online adults, 89% of them said that they use their smartphone throughout the day. In addition, 79% of users turn to their smartphones for shopping related activities, indicating that mobile phones are already deeply embedded...

Have You Been Wasting Money On Article Marketing?

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Article marketing has turned out to be mostly a waste of money. It's not because publishing articles is bad SEO. The problem is in the way it's been done. When you explain to the Internet marketing world that building backlinks is as easy as writing and submitting articles, there will inevitably be someone who hires a code monkey to write a program to automate it. This kind of thing ripples throughout the SEO world and eventually everyone is automating their article submissions. It's not that these guys really want to flood the Internet with high-quality content. They want to rank for a specific keyword. The result is a search engine filled with low-quality garbage. At best, you might see mediocre content. With the advent of article spinning software, SEOs started pushing clients to create one article, and then spin it over and over again. Some of these software programs were integrated with an article submission feature. Some of these programs weren't...

Online Customer Satisfaction Boundaries

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Online Customer Satisfaction Boundaries
When asked about customer satisfaction, and to what lengths a company would go, many corporations are actually overextending their workers onto a point of losing money. Companies will fight for their online reputation as well as their offline reputation by always trying to please the customer. This ideal actually prompted the well-known phrase, "The customer is always right." Which is heard in almost every restaurant known to mankind and is abided due to the seemingly good advice. Unfortunately this advice can actually have a bad effect on companies, as well as websites. If you are spending tons of time on social media or replying to emails about customer satisfaction you may actually be wasting a significant amount of time that should be spent working. There is a clear and present danger associated with getting too caught up in your customers thoughts... think about it this way, at what point is making one customer very satisfied more important than...

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