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Category: Marketing & Advertising

Taking User Behavior into Account in SMB Web Design

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Taking User Behavior into Account in SMB Web Design
For Web design to be effective, it needs to be done with the end-user in mind; simply put, the most efficient way to build a site is to design and develop it with its would-be visitors in mind. For a small and medium business (SMB) website, this means designing and developing it to cater to its targeted clientele or consumers, which would entail understanding how those consumers would behave or make use of the site. Taking Web user behavior into account is a very essential facet in the design of any SMB or ecommerce website. Beyond off-page and on-page Search Engine Optimization, the design should take advantage of how the site's users would interact with it – leveraging this understanding to turn organic traffic into conversions. The more efficiently the users can make use of the website, the more income it generates. So what exactly are the specific user behaviors to note and how can you take advantage of them? User Behavior and its...

The Purpose and Thought Behind Increasing Organic Traffic

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The Purpose and Thought Behind Increasing Organic Traffic
Many people have dedicated their time and money to trying to understand just how organic traffic works, and what the best method is to controlling the Internet. Sometimes people desire power to a much greater extent than money, and this is where the extremely rich and powerful men come into play in the Internet. Everyone knows just how lucrative of a field this is, or at least anyone involved in any type of online marketing, but in the end not many people can reach a normal level of business just through a website. The expenses can start piling up, the work load can jitter from too much to too little on a days basis, and all of these things need to be handled by one person, you. As hard as this may seem from time to time, I can personally explain just how much of a payoff it is to see all of your hard work be materialized into something greater than you could have ever imagined. As I stated before, the theories behind just how organic traffic works has been...

How can Press Release Benefit Promotional Campaigns?

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How can Press Release Benefit Promotional Campaigns?
Press release can be a powerful marketing tool for promoting your online marketing campaigns and can give you the best results. Unlike other forms of marketing, press release distribution on the Internet can provide a good blend of interesting facts and information that can be useful for the visitors. If used in the right manner, press release can enhance the brand image of your company and boost your company's sales. In addition to other forms of advertising, press release can be used to provide greater publicity to your products and help increase your profits. Besides, press release distribution can give a wide coverage and a larger market to explore with access to your target audience. Lot of small and medium sized companies prefer to use press releases as it helps them to cut down on their advertising costs leading to better utilization of the resources. By using press release in your marketing campaign, you can share valuable information about your...

Best Beginner Tips for Starting an Online Business

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One of the most daunting tasks to even think about for a novice to web design and creation is the beginning of it all. A novice is not afraid of the fight for control over a keyword, rather the problems that they will face within themselves. A novice will be afraid of their own self-created errors which may go unnoticed instead of the huge trek ahead, the amazing journey that one embarks upon when deciding to start up a website and continue with it for years to come. Everyone knows that popularity and content comes into play in a website more than anywhere else; there is no possibly real-world example of the competitiveness and constant enemies trying to take you out in the online world. Websites will be popping up every single day that have the same exact goal as you, even ones that have the same target market, maybe the same keywords will be willing to fight for your visitors the ones you have worked on gaining for years. So what can you do to stop your new competitors with a...

7 Tips to Make Your Email Marketing More Effective

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7 Tips to Make Your Email Marketing More Effective
"There was more data transmitted over the Internet in 2010 than the entire history of the Internet through 2009," reports Mashable, as revealed by Kirk Skaugen, Vice President of Intel's Architecture Group, at the Web 2.0 Summit 2011 in San Francisco. How can today's business owner break through the daunting electronic clutter - and create an email marketing plan that converts database subscribers into customers? MIND YOUR DATABASE Before you email, make sure your database is robust. Clean up the email addresses you have: correct errors, delete duplicates and eliminate undeliverables. When adding new addresses to your database, ask for permission first so your recipient is more likely to open your email, rather than consider it spam. SEGMENT YOUR SUBSCRIBERS Spend time segmenting your database names into categories that make sense for your business. Then tailor your email communications and offers to each group to...

The Online Marketing Mindset

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The Online Marketing Mindset
What is the difference between the average marketer and a professional? What makes Steve Jobs an innovating specialist who made millions and brought a whole new technological age into existence, while Bill Gates is significantly less remembered? Being able to manipulate and control the minds of the mass-market is something that comes with experience and charisma. Not only that, but having a great personality and looks has been scientifically proven to have a huge effect on job offers and income later in life. As odd as that may seem, if you start thinking about which people are stereotypically the ones who have an easy time in life due to characteristics that cannot be changed, you will begin to develop this idea for yourself. Create a Strategy What would you say the first step towards any assignment should be? Clearly creating a smart plan that will take into account any future needs and a finished goal that needs to be accomplished will be taken into...

Six Ways to Improve Your Site's Search Results in Google

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Six Ways to Improve Your Site's Search Results in Google
Your website, whether you are selling a product, promoting a message, or attempting to draw traffic to generate AdSense revenue, will only be successful if people can find it. Unless you intend to distribute your URL to a select group of people, the best way to help people find your site is through search engine optimization (SEO). Optimizing your website for search engines such as Google greatly impacts if and where your site appears in search results. While SEO includes many factors, here are six of the top considerations that remain consistent with each update of Google's search algorithym: 1. Is your site designed with the user in mind? In the early days of SEO, web designs optimized to appeal to search engines would leave the site confusing for users. Web designers would frequently employ "black hat" tactics such as keyword stuffing, invisible text, and inappropriate redirects. As search engines like Google caught on, though,...

Brand Positioning can Improve your Online Business Prospects

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Brand Positioning can Improve your Online Business Prospects
Online marketers need to pay a lot of attention to their brand positioning strategies to gain recognition in the industry and boost their sales volume. Companies can gain a competitive edge over the others by positing their products in the right manner and get access to a huge customer base. In addition to providing the right kind of publicity to your products, brand positioning can help in building on your strengths and improving the quality of your products. One of the most important things in online marketing is to understand the customer's behavior and response towards your products. Now ,if your products are able to generate a good hype and create a positive impact on the minds of the customer, then you have better chances of success with your brand positioning. Needless to say, customers are always looking for something new and interesting that can capture their attention and provide a quick solution to fix their problems. If your product...

How Can You Use Web Marketing Tools for your Business?

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Internet marketing provides plenty of exciting opportunities to connect with your customer by using some of the popular web marketing tools. It is very common for business owners today to use blogs and social networking sites to promote their websites on the Internet. However, it is important to choose the right marketing tools that suits your business needs and helps in promoting your products and services to your target audience. The growing competition in the market poses several challenges to the online marketers for selling their products and services to their customer. Hence, a combination of web marketing tools and the right business strategies can ensure greater chances of success in your company's marketing efforts. Now, one of the most widely used tools these days are the social networking sites that can help you to get in touch with your potential customers. You can build your network of social contacts and establish a good level of communication with a large...

Getting Started With Local Search Marketing

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Getting Started With Local Search Marketing
Businesses today cannot afford to ignore the increasing popularity of local search. According to research by Nielsen, the use of local search has increased by over 88% in the past two years, and continued growth is expected. Discover how to get started with local search marketing for your business. The rise in mobile phone use is helping spur the growth of local search. When a user searches online for goods or services, local businesses and their information are displayed. Search engines now include additional information, such as maps and operating hours. Local search results are also displayed on business directories. Yelp and Citysearch, for example, are two popular directories that present local results. In addition to providing business information, these sites also display customer reviews. Most local search marketing relies on securing organic listings in Google, Yahoo!, and Bing. However, paid business directory inclusion is also becoming...

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